Introduction: After the live TV platforms such as TV home ceased to provide services, the public opinion caused by it is worth pondering for people in the cable TV industry, and they should see the opportunity to harvest people's hearts and realize transformation from this public opinion!
1. The State Administration of Radio, Film and Television shut down live online television broadcasts
The number of smart TVs in mainland China has exceeded 300 million.
Installing live TV software on smart TVs,You don't need an external set-top box,You only need a remote control to watch TV,In line with people's pursuit of simplicity of human nature。
Entering the article "The Saber-toothed Tiger Determines the Fate of China's Radio and Television!", we will see the origin of this human nature.
As a result, based on hundreds of millions of smart TVs, applications that can facilitate people to watch TV have sprung up like mushrooms after a rain. Some of them, like Live TV Software, can watch thousands of TV channels for free, including many movies and TV dramas!
This kind of Internet cloud computing service has gained a large number of markets.
Those who want to skip the ads and watch more stable and high-definition have chosen to pay to watch, which can be as low as 49 yuan per year. This is much lower than the 200-300 yuan charge that is common in cable TV, and there is no need for a set-top box. It's also more affordable than an IPTV+ set-top box bundled with a high-priced package.
Unfortunately, this service is non-compliant.
In the article "TV Artists "Shut Up", Free UHD Live TV May Beckon to You!", we explained the reasons for the violation from the perspective of intellectual property infringement.
Radio and television are knowledge- and capital-intensive industries in terms of technology and content, and if intellectual property rights are allowed to be infringed upon, or even if some people knowingly commit crimes without being punished, the radio and television industry will certainly have no future for development.
In the mainland, the system of intellectual property protection and punishment has not yet been perfected, and stealing other people's intangible assets is still in a state where stealing books is not stealing, nor has it risen to the level of stepping on a sewing machine, and it still requires necessary administrative intervention to stop the infringement of intellectual property rights.
This issue previously pushed an article "The State Administration of Radio, Film and Television is Changing the Fate of Cable TV!", which analyzes the necessity of shutting down Internet TV live broadcast from the perspective of ideological security.
The shutdown of the live TV software this time was carried out after the State Administration of Radio, Film and Television achieved remarkable results in tackling the difficulty and annoyance of watching TV and the charging of nesting dolls, and launched the action of directly connecting cable television and IPTV to television sets.
Prior to this, there was a gap between the experience of watching TV on formal channels and software such as TV Home.
Assuming that software such as TV homes are shut down before governance activities, public opinion may be even more violent.
2. People's hearts
The per capita monthly income of mainland households is less than 800 yuan, and the per capita monthly income is less than 500 yuan, and there are 220 million! If this group of people is allowed to pay to watch television, it is very likely that a considerable number of people will choose to give up. Therefore, after the digitalization of cable TV, bundling set-top boxes to increase charges has been resisted by many people.
Because radio and television transmission services include basic public services, this part of the service is bundled with the set-top box as a charging tool, which increases the cost of basic public services, reduces the level of public services and the sense of access of the people, and objectively causes the rent of public service power and the rent-seeking of set-top box interests.
Cable TV has provoked public outrage as a result. Until now, the anger in people's hearts has not dissipated, and many people will be furious at the mention of set-top boxes. Moreover, cable TV has lost popularity because it has until now insisted on high government pricing. A lot of people want cable TV to disappear as soon as possible.
In the past, China Mobile gave broadband to users with packages of more than 8 yuan, and used it as a means to reap the dividends of people's hearts. The price competition between the three major operators has brought the number of broadband users in mainland China to more than 500 million, covering the above-mentioned low-income groups.
The use of software such as TV home is very high in this group, and it has also reaped a lot of popular dividends. Many people lament the closure of television, in stark contrast to cable television, which has lost the hearts and minds of the people.
3. Cable TV must receive the heart's heart dividend
In the article "5G service can help China Radio and Television to obtain the popular dividends of TV users!", combined with radio and television 5G, we discussed the price of China Radio and Television's products and services, if users can get greater benefits, you can reap their popular dividends.
Cable TV has a high rate of access. As long as China Radio and Television determines its own public service positioning, regards CCTV comprehensive, news, and a certain number of TV channels in the province and city as free basic radio and television public services, and makes full use of the high household penetration rate of the broadcasting network, it can also reap the dividends of people's hearts.
In our article "What kind of policy do cable TV needs?", we suggest that the basic public service part can be encrypted without authorization or unencrypted transmission, so that all TV terminals can receive it.
As we mentioned in the article "Basic Radio and Television Public Services, or the Largest Government and Enterprise Business of Cable TV!", China Radio and Television can trade with the government according to the quantity and quality of the basic public service part, as the most important government and enterprise business.
Regardless of whether the deal is negotiated or not, China Radio and Television must divide the scope of free services as soon as possible, so as to reap the dividends of the people's hearts and recover the lost reputation.
Even gray services such as TV home can provide public goods and gain income after obtaining user dividends. Why can't China Radio and Television do this?
What's more, most of the hundreds of billions of radio and television public cultural service facilities operated by China Radio and Television are idle, and even if users do not use them, they will consume electricity.
Why doesn't China Radio and Television make use of these idle resources and do a good thing for the benefit of the country and the people?
At the end of the full text, if you think it is beneficial to the development of the industry, please feel free to like it or discuss and comment.