Baidu APP is now a digital human anchor dancing "shouting Dad", vulgar interaction, and inducing recharge are accused of violating regulations 

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2024-05-14 11:15Posted on the official account of Beijing Burning News Society

　　Future.com, Beijing, May 14 (Reporter Ling Meng, Su Jianjun) "Digital anchors listen to your ......" On the live broadcast page of Baidu APP, a digital human anchor in tights squirmed and danced a hot dance with background music. The comment area kept brushing "wife", "111" and "888", while the digital human anchor "cooperated" to "call dad" and be coquettish. Future.com reporter investigation found that the account has conducted 4 live broadcasts in the Baidu APP since May 9, and the interactive forms in the live broadcast are the same. Industry insiders believe that some of the interactions in the live broadcast involve sexual innuendo, disrespect or demeaning personality, which is vulgar interaction, or has violated the relevant regulations of the "Qinglang" operation of the Central Cyberspace Administration of China. (Exposure email: [email protected] News Hotline: [phone])

　The digital human anchor dances vigorously to "shout Dad", and the small gift controls the dress-up

　　At 8 o'clock in the morning on May 9th, on the Baidu APP live broadcast push page, a live broadcast entitled "Are you like this after you get married" is underway. In the live broadcast room, a female anchor in a tightsuit squirmed hard, dancing hot and energetically with background music.

　　Source: Baidu APP

　　The live broadcast account is called "Pretty Girl Variety Show", and the female anchor in the live broadcast room is actually a "digital person". The reporter noticed that the live broadcast room was marked with the words "Digital anchors listen to you". Under the hot dance of the digital human anchor, the comment area was also swiped by netizens' "wife", "111", "888" and other content, and the anchor danced "cooperatively", "shouting Dad" and coquettish from time to time.

　　According to the barrage interactive gameplay in the live broadcast room, users can "flirt with the anchor" by sending "111", "888" and "wife", which correspond to "the anchor shouts dad", "the dragon roars" and "the anchor is coquettish".

　　In addition to the interactive game, there is also a "small gift control anchor" gameplay in the live broadcast room, where users can trigger options such as "black short skirt", "cute student outfit", "hot girl dance", "royal sister style" and "transform into Spider-Man" by purchasing small gifts, allowing digital human anchors to change their clothes and dance hot girl dances.

　　Under the "control" of the users' small gifts, the anchor "obediently" changed into the corresponding "student clothes" and "royal sister clothes", and the dancing posture and dress became more "hot" at the same time.

　　Source: Baidu APP

　　The reporter's inquiry found that the small gifts that triggered the anchor's costume change and hot girl dance were "light brand", "little toffee", "too spicy", "lollipop" and "sunglasses", and the prices were all "0.1Y coins". Other small gifts that interact with the anchor range in price, ranging from 0.1Y coins to 2999Y coins and 5200Y coins. The price of Y coins shows that 1 yuan can buy "0.7Y coins", 18 yuan can buy "12.6Y coins", and 518 yuan can buy "362.6Y coins". Based on this calculation, if you send a small gift of 2999Y coins and 5200Y coins to the anchor, you need to recharge 4,000 yuan to 7,000 yuan.

　　Since May 9, the "Pretty Girl Variety Show" account has conducted 4 live broadcasts titled "Are you like this after you get married?" The duration of the 4 live broadcasts ranged from 3 hours to 12 hours, and the popularity of the live broadcast room remained at 100,000+. Currently, the account has 46,000 followers.

　　"This kind of live broadcast is too young and inappropriate, whether it is 'flirting with the anchor', 'calling Dad' or swiping gifts and changing clothes, once the child sees it, it may affect their physical and mental health." Ms. Liu, a parent, said bluntly to reporters after watching the above live broadcast.

　　Contrary to Ms. Liu's concerns, the live broadcast was very popular with netizens, and most of the comments in the barrage interactive area in the live broadcast room were "good figure", "beautiful women are too beautiful", and "wife", "111", "888", etc.

Industry: Suspected of vulgarity, rubbing edges, and lack of platform supervision

　　In recent years, vulgar and "side-rubbing" content has frequently appeared in the live broadcast room, from "late-night side-wiping live broadcast" to "sexy anchors inducing private chats", constantly refreshing the lower limit of the public's cognition. With the development of the live broadcast industry, this kind of live broadcast of "edge ball" has gradually spread to the live broadcast room of virtual anchors, and there is no need for a real person to appear on camera to win traffic passwords.

　　In fact, the state's supervision of the live broadcast industry is constantly increasing. Recently, the Cyberspace Administration of China has deployed the 2024 "Qing Lang" action, of which the special action of "Qing Lang and Rectification of False and Vulgar Chaos in the Field of Online Live Broadcasting" is one of the 10 key rectification tasks to be carried out this year. The key rectification content includes "anchors deliberately display and publish 'soft pornography' content", "live broadcast vulgar pick-ups, carry out vulgar PK behaviors, and challenge the public's aesthetics without a bottom line".

　　Lawyer Chen Min, a senior partner of Shanghai Detian Hantong Law Firm, said in an interview with a reporter from Future.com that the above-mentioned live broadcast content in the Baidu app is suspected of "rubbing the edges" and guiding vulgar interactive games, or has violated the relevant regulations of the "Qinglang" action of the Central Cyberspace Administration of China.

　　"If the digital human anchor wears tights and dances the hot girl dance, if the dance moves and costumes are too revealing or sexually suggestive, it may be determined that it is deliberately displaying 'soft pornography' content, which is one of the key points of the 'Qinglang' operation. Although it does not directly involve nudity or pornographic content, its purpose and effect is to stimulate users' sexual desire, which is likely to have a negative impact on the online environment, especially posing a potential threat to the physical and mental health of minors. Lawyer Chen Min analyzed.

　　The "barrage interactive game" gameplay in the live broadcast room has also been questioned by industry insiders. It is understood that barrage games are a new type of gameplay derived from live broadcasts in recent years. This product, which is in the ambiguous area between live streaming and games, has not yet been connected to game supervision, which has also caused a series of problems.

　　Lawyer Chen Min believes that some of the barrage interactive games set up in the live broadcast room, such as "the anchor shouts Dad", "the dragon roars" and "the anchor is coquettish", involve sexual innuendo, disrespect or demeaning personality, and are obviously vulgar interactions, which may be found to be "challenging the public's aesthetics without a bottom line", violating the "clear" action regulations, or causing a negative impact on social order and good customs. In addition, although the digital human anchor did not mention the words related to "recharge" from beginning to end, the live broadcast room has always displayed "small gift control anchors", which induces users to consume.

　　Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, told a reporter from Future.com that the live broadcast of digital humans also needs to strictly abide by the bottom line of content, and its supervision is also applicable to the relevant provisions of the "Provisions on the Security Governance of the Internet Information Content Ecosystem" and the "Cybersecurity Law". Among them, Article 8 of the "Provisions on the Governance of the Internet Information Content Ecological Security" stipulates that online information content service platforms shall prevent and resist the dissemination of content with sexual innuendo, sexual provocation, and other content that is likely to cause people to have sexual associations.

　　"The occurrence of such problems on the Baidu platform reflects to a certain extent the current situation that the current online live broadcast regulatory system may lag behind or has incomplete coverage in response to emerging business formats, and also shows the platform's deficiencies in content review and supervision mechanisms, mainly reflected in the lack of adaptability to laws and regulations, the lag of regulatory technical means, and the lack of self-regulation of the platform." Lawyer Chen Min said.

　　In fact, this is not the first time that Baidu has been questioned by the lack of supervision for vulgar and "side-rubbing" content. For example, in April 2020, the Cyberspace Administration of China instructed the Beijing Municipal Internet Information Office to seriously interview the person in charge of Baidu and demand that the violations be stopped immediately due to the Baidu app's problems such as the dissemination of a large amount of vulgar and vulgar information, the intensive publication of "title party" articles, and the lax management of public account registration and content review. In addition, Baidu and its platforms have also been involved in pornographic pictures and indecent videos, and have been notified by regulatory authorities for disseminating vulgar information many times.

　　In this regard, lawyer Chen Min suggested that the platform should improve the content review mechanism, strengthen the management of user behavior, improve the ability of technical supervision, and strengthen user education and guidance. At the same time, for emerging formats such as digital human anchors and bullet hell games, special content review standards and processes have been formulated to strengthen the management and control of soft pornography, vulgar interactions, and other content.

　　In response to Baidu APP's vulgar live broadcast and other related issues, a reporter from Future.com sent an interview letter to the relevant person in charge of Baidu's public relations department, but did not receive a reply as of press time. Future.com will continue to pay attention.

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