Today's headlines first article, please do not move, offenders will be investigated.
Dongfang Selection's live broadcast room has lost more than 600,000 followers in just a few days, and the company's stock price has fallen all the way, falling by about 25% in a short period of time.
Dong Yuhui, who once successfully "saved" New Oriental, now seems to have become Yu Minhong's biggest "uncertain factor".
At the last moment of the chaotic situation, Yu Minhong finally came to his senses and took action to calm the situation: Dongfang Selection issued an announcement in the live broadcast room, announcing the removal of Sun Dongxu as CEO.
It seems that Yu Minhong is scheming, and he has made a wise choice. In the face of great pressure, he finally regained his senses. If he continues to be confused, he may really lose Dong Yuhui this time, and he and his Dongfang Selection will regret it for the rest of his life.
Facing dismissal again, Lao Yu seems to be about to usher in his third venture. After all, Yu Minhong founded New Oriental, Dong Yuhui created Oriental Selection, and Sun Dongxu made Gaotu Jiapin.
Not to mention that Gaotu took the opportunity to greatly increase his attention, and even the popularity of the live broadcast room of Lian Xueersi has been rising in the past few days. As for choosing to keep Dong Yuhui, it must be out of necessity and the situation is urgent.
The importance of over-the-top has been diluted, and the notion has spread from GJ to corporate levels. In addition, there is a huge difference between the operation logic of the school and the operation logic of live streaming, which can even be said to be completely opposite, which leads to a deviation in New Oriental's understanding of overtaking.
The premature de-heading action appeared hasty and overconfident, and he frequently behaved arrogantly in the doubts of netizens.
In the live broadcast room on the 15th, there was a water army from nowhere, and all kinds of flattery to Xiao Sun (referring to Sun Dongxu) was unacceptable, and fans who originally wanted to wait and see were so angry that they took it one after another.
The worst thing is the shareholders and Lao Yu (referring to Yu Minhong), the wealth evaporated for a while, and Xiao Sun cashed out at a high point, even if he went home, he could be regarded as achieving financial freedom.
It is rumored that the chat records within Dongfang Selection show that Sun Dongxu opposes Dong Yuhui's return to Dongfang Selection, and Yu Minhong faces the dilemma of keeping Sun Dongxu or choosing the anchor Dong Yuhui.
In response, Yu Minhong said that "the situation is not that serious".
Yu Minhong said: "Xiao Sun has always been a resolute and decisive person, although he has promoted the development of the company, but behind it has accumulated some management loopholes. He explained that Sun Dongxu's dismissal had nothing to do with Dong Yuhui.
"Yuhui has never been in contact with other companies, nor has he ever said that he wants to leave Dongfang Selection, and our communication has been relatively smooth in the past few days. ”
Yu Minhong used "big-headed son" and "small-headed father" to describe his relationship with Dong Yuhui when he expressed his position, and called Sun Dongxu "little brother". In a live broadcast, Dong Yuhui said: "Dongfang Selection and I are now experiencing more difficult things in life, but they will eventually disappear. ”
Now it seems that Sun Dongxu has temporarily left the stage. Sun Dongxu is the "old man" of New Oriental and has been in the company for 16 years. He graduated from Nankai University in 2007 with a degree in computer science, and then joined New Oriental, starting as a grassroots teacher, and gradually rose to the level of principal, regional director, and senior executive of New Oriental Online, and finally became the CEO of Oriental Selection. It can be said that he has climbed the ladder of the company and is a quite successful professional.
Dong Yuhui's background is relatively low, and he initially joined Dongfang Selection as an anchor and became famous in one fell swoop with his outstanding performance. Because he is single, has a good image, good eloquence, and a high level of writing, he has received widespread attention, and even became a "national son-in-law", and is loved by mothers-in-law all over the country.
Originally, Dongfang Selection's performance was average, and Yu Minhong's expectation was to lose 100 million yuan a year within 5 years, but he didn't expect it to start making a profit in the second year, and Dong Yuhui played a key role in it. However, as the leader of the company, Sun Dongxu realized that there was a great risk in pinning the performance of the entire company on Dong Yuhui alone. The two are not related, and if Dong Yuhui leaves unexpectedly, he, the CEO, will not be able to deal with it.
As a result, Sun Dongxu adopted some common workplace methods. In his previous role as the principal of New Oriental, he had faced some popular teachers, but in the age of the Internet, this influence has been amplified a lot. An excellent teacher at New Oriental only faces 3 or 400 people in a big class, and the course content is the same. Sun Dongxu can completely let other teachers tell the same content and use the same jokes, just like Xueersi, each teacher tells the same content and learns the same from any teacher, which can dilute the personal influence of individual teachers.
I have to admit that Sun Dongxu is a person who is deeply engraved with New Oriental's values, and he is also the biggest promoter of New Oriental Online's successful transformation into live broadcast e-commerce.
Sun Dongxu accompanied the company through the trough of "double reduction", and also assisted Yu Minhong in revitalizing Oriental Selection. It makes sense to cash out at this time. Looking back on the past, in December 2020 and November 2021, when the stock price of New Oriental Online was sluggish, Sun Dongxu increased his holdings of the company's shares twice, totaling nearly HK$60 million.
Some shareholders are worried that with the gradual "de-Dong Yuhui" of Oriental Selection and some rumors of Dong Yuhui's independent entrepreneurship, will it have an impact on the operation and stock price of New Oriental Online. Some shareholders even suggested that New Oriental Online should launch an equity incentive plan as soon as possible to include Dong Yuhui and other core backbones.
In addition, Luo Yonghao appealed: "There is really no need to waste time working part-time to support him to start a successful business." On December 15, NetEase Youdao strategic consultant said that he decided to tap Dong Yuhui, promising that as long as he joined, he could become the co-CEO of a listed company and directly become a senior manager.
Teacher Dong's face is unique, and Teacher Yi Zhongtian thinks that he is a character like Dong Zhuo and Cao Cao. He is not so gentle and easy to bully as he seems, and when he fights evil, he does not take action himself, but asks his colleagues to say it for him, which is already quite powerful. Luo Yonghao said that he couldn't do such a trick.
Mr. Dong is tenacious and thoughtful, and New Oriental may no longer be suitable for him. Even the mean and cunning Liu Zhenyun and Teacher Dong Yuhui can skillfully catch his words, and even cunning people like Chen Sicheng and Zhang Yi dare not deal with it. It seems that he is really not an ordinary person.
The CEO Sun said that Mr. Dong is good at turning what he has seen and what he has not seen into his own, in fact, except that he is a little jealous, he is quite right. I think Mr. Dong's fans may not be very happy to hear this.
It's not difficult to get things from cultural people, we can understand it when we look at each other, they are all literary and artistic young people, and everyone can do it. But people can interpret their temperament and image very well. It's like a colleague who does magic looks at Liu Qian and knows how he changed. But if you go to the Spring Festival Gala, even if you are a magician, the audience still likes to watch Liu Qian! What can you do?
You're so angry, but everyone is a team, and you can see if you have a level or not. And then you know the details of his things, but what you are angry about is why everyone likes him?
Mr. Dong is not simple, his face is tenacious, his methods are decisive, and he is also good at pretending to be stupid and pretending to be a good person. His face is too hard, not suitable for mixing in officialdom, and he must be a big man if he has a chance in the shopping mall.
Future achievements may not be under Yu Minhong. And he is by no means a hesitant and submissive person like Lao Yu, he must be a person who will take revenge and make drastic moves.
Those Internet celebrities who engage in live broadcasts, such as Brother Xiao Yang, Wei Ya, and Simba, are not from serious academies. In terms of industrial layout and unity, he is far inferior to him.
New Oriental's corporate culture has always been an extreme pursuit of profit, and the company's management seems to think that teachers are not important, in other words, they don't take people seriously.
New Oriental has been promoting the de-famous teachers, engaging in standardization, and trying to mass-produce teachers. The teachers of New Oriental are like workers on the assembly line, being squeezed batch by batch.
The news of being resigned at the age of 35 this year is a sensation, in fact, this is nothing, New Oriental has long taken the lead in proposing the policy of leaving at the age of 30.
New Oriental's teachers basically choose to "change jobs" around the age of 30, because New Oriental always tries to get them to leave for various reasons. They called this kind of unkind behavior "for the sake of employees", saying that if you work in New Oriental until you are 30 years old and have not learned the skills, and you have not planned to go out, then you deserve to be eliminated. Not only will they innocently lay off employees, but they will also use some psychological tactics to laugh at you.
The real reason they do this is to cut costs and improve efficiency. New Oriental feels that the cost of "old teachers" is high, while the cost of new teachers is low, and the cost of two classes of new teachers is equivalent to the salary of one class of "old teachers". Therefore, New Oriental has been cultivating new teachers and allowing them to replace "old teachers".
Yu Minhong himself is very experienced in the business circle, and once said in a speech that in order to prevent employees from gaining self-respect, each employee must have a replacement, and the company cannot be threatened because employees leave. Excuse me, this is a modern society, not a feudal era, as long as the company's interests are reasonably distributed, no one will want to leave.
In a start-up company, if you successfully cultivate a super IP that is crucial to your performance, you only need to bind him to two things: give him the right position and give him a good salary and stocks.
For example, if Dongfang Selection is a start-up team, Lao Yu will definitely be able to directly promote Dong Yuhui to become a partner of this team, that is, the top manager. In a startup, it's relatively easy to promote executives. Then, as a senior member of the company, give him about 20 to 40 percent of the options or shares (without worrying about details such as subsequent equity dilution), so that it will be difficult for him to leave. It's simple and straightforward.
However, if you want to give Dong Yuhui a high-level position, it will involve the interests and struggles of the company's internal executives. What's more, the company has already gone public, and the equity distribution is more complicated. Therefore, if New Oriental Online incubated Oriental Selection, and then let the price of education shares that originally belonged to New Oriental Online fall to 2 or 3 yuan, and made Oriental Selection independent, refinanced, and re-listed, then the problem would have been solved. In this way, Dong Yuhui's position and equity are no longer a problem.
Now some people have proposed that in addition to the existing company, Lao Yu can create an independent company for Dong Yuhui and give him enough status and equity, isn't it also a feasible plan? Unfortunately, it is too late, and the rapid rise in the market value of Dongfang Selection has made it unacceptable for shareholders to completely take away this profitable project. Moreover, the name of the stock has been changed to "Oriental Selection", and this brand is also deeply rooted in the hearts of the people and cannot be easily divided.