#技术自研. Technological innovation helps Leapmotor enhance its core competitiveness# A few days ago, in CCTV's "Face to Face" program, Lei Jun, founder of Xiaomi Group, revealed that 3,400 engineers were invested in the first car of Xiaomi Automobile, and the R&D cost exceeded 10 billion yuan, which is almost "more than ten times the investment" of ordinary car companies to build a car. Unlike Xiaomi, which has deep pockets, in the camp of the new head car-making forces, Leapmotor's R&D investment is not high, but its capital utilization rate in R&D investment is extremely high.
Zhu Jiangming, the founder of Leapmotor, is an engineer and attaches great importance to research and development, so he has firmly taken the road of global self-research from the beginning of the brand's establishment, and brought absolute competitiveness of products to Leapmotor through technology self-research and technological innovation. Zhu Jiangming once said: "70%-80% of new energy vehicles are mainly concentrated in the field of vehicle control such as electric drive and battery, as well as intelligent cockpit and intelligent driving, which is more like an electronic product, which is what I am best at." ”
Because the boss is a technical controller, Leapmotor has achieved remarkable results in improving the efficiency of R&D investment. Leapmotor is the first new energy vehicle company in the world to adopt CTC battery-chassis integration technology in production models. For example, CTC was the first thing I proposed, on the one hand, it can reduce costs, the second aspect can reduce space, and the third aspect can increase the strength of the body. Zhu Jiangming explained.
After 8 years of accumulation, Leaprun's various technologies, whether it is battery, electric drive, electronic and electrical architecture, and intelligent cockpit, have achieved the leading position in the entire industry. The "four-leaf clover" centralized electronic and electrical architecture launched this year realizes the industry's first four-domain integration. Zhu Jiangming said frankly: "We really didn't spend any unjust money, including the construction of the factory, the construction of the R&D team, etc., and we didn't take any detours." "Thanks to Leaprun's global self-developed vertical integration capabilities, the company can quickly launch competitive products that adapt to market changes to the greatest extent.
Focusing on the mass consumer market, Leapmotor now has 5 pure electric and extended-range new energy vehicles. "In fact, the quality and configuration of our cars like C11 and C01 should be in the price range of 20-300,000 yuan, but we prefer to give profits to customers, so we will pull the price to the 15-200,000 range. Zhu Jiangming said. By providing value-for-money products and services, Leaprun has won the recognition of more and more consumers.
According to the data, in November 2023, Leapmotor delivered 18,508 units, continuously setting a record high in deliveries and achieving a year-on-year increase of 130%. As of December 10, Leapmotor ranked among the top three in the cumulative sales list of new brands in the Chinese market this month, showing strong market competitiveness. The high-profile C10, the first global product of Leapmotor, will be pre-sold in January next year as the only model equipped with 8295 chips in the 200,000-level class. Its arrival will further enhance the market competitiveness of Leapmotor and attract the attention of more consumers.
#Leap's sales rank among the top three of the new forces# #C10 will be launched in China in the first quarter of next year# #C11 will sell more than Wancheng, a new benchmark for B-class new energy SUVs# #C01跻身新能源中大型车零售销量前三#