In 2023, Li Xiangcheng will become the king of quarrels

Source | Technology is pushed daily

Written by | Pan Junhong

2023 has come to an end, and it's time for the year-end summary.

Sina Weibo's official account @Tujiao, with a long picture, reviewed the quarrels of Chinese car companies throughout 2023.

In the past year, Chinese car companies

There were 17 fights in total;

Li Xiang won the title of "King of Quarrels"!

1

BYD is on the defensive

Ideal to take the initiative

Blogger @王晓鹏RPG summarized the large-scale mouth cannon scene in 2023 into a table.

BYD and Ideal

The number of battles is the same, the same is 5.

Although the number of times is the same, there are more cases of BYD's passive defense:

In February, Yang Honghai, a Kia executive, angrily scolded "manage your team";

In May, it was reported by the Great Wall that the emissions did not meet the standard;

By August, when BYD said that "Chinese cars together" made a speech, it was slapped in the face by the Great Wall: there is competition, how to be together?

On the other hand, Li Xiang is here, then

More proactive:

For example, the final destination of the multi-gear hybrid of Great Wall and Geely is the range extender;

Another example is the sharp comment that Xiaopeng's taillights are "pure and pure killing Matt".

The Great Wall's evaluation of Li Xiang's "King of Weibo" may be a kind of recognition for Li Xiang himself.

Although the attack power is full, Li Xiang is familiar with Sun Tzu's Art of War: If you can't beat it, you will resolutely not touch it!

In the AEB dispute between Yu Chengdong and He Xiaopeng, Li Xiang said: I don't dare to quarrel with Huawei, I really can't quarrel.

The only time Li Xiang was deflated this year was when he was slapped in the face.

When the blogger @SugarDesign posted his imaginary picture of the appearance of MEGA, Li Xiang pretended to be confused and his mouth hardened

: If I really designed it to look like this bird, I jumped off the building.

Everyone knows what happened later - after the official release of MEGA, Li Xiang posted on Weibo again and jumped off the building in the form of AI face swapping.

After this battle, MEGA also

was ridiculed by netizens as "Li Xiang jumped off the building".

has tactics and records, and the title of "Quarrel King" in 2023 is well deserved.

2

Talk more

cannon

Car companies with Internet backgrounds have a full-level ability to quarrel: the main thing is that they are not afraid of things and are extremely aggressive.

Lei Jun and Yu Chengdong have always interacted frequently. After Xiaomi Auto officially enters the game, the Chinese auto market in 2024 should be more lively.

These Internet bigwigs are more sensitive to the acquisition and use of traffic:

Tapping on the keyboard on the Internet is essentially a low-risk, high-return marketing tool.

Once the scolding wins, you can prostitute a large wave of positive traffic with a very high cost performance, which is much better than spending money on advertising.

It is no wonder that Li Auto has the confidence to say that its marketing expenses are the lowest in the world.

In other words, the ability of car companies to talk about is still a little related to sales.

At present, there are 6 car companies with domestic sales of one million, namely: Volkswagen, Honda, Toyota, BYD, Changan, and Geely.

Among them, three Chinese car companies have contributed a lot of highlights in the 2023 war of words.

Although the "King of Quarrels" ideal has not yet entered the million-sales club, but ideal

The sales volume of 325,700 units and the sales target completion rate of 108.57% from January to November this year are already very ideal.

Toyota, the car giant, is also a more active type. At the Tokyo Motor Show in October this year, Akio Toyoda made remarks against the sky

"It's right to resist electric cars. ”

Musk, who is scolding on Twitter, has been relatively low-key in the Chinese market.

However, after the recent Chedi Winter Test incident, Tesla also joined the battlefield.

Six automobile brands, including Wenjie and Great Wall, applied to cooperate with the China Association of Automobile Manufacturers to establish testing standards for new energy vehicles in China.

Tesla is also in the application queue.

In 2024, will the European car companies represented by BBA also follow the local customs and join the army of mouth guns?

3

summary

Even healthy competition is bound to be accompanied by sparks.

It is also normal for car companies to quarrel with each other, and there is competition to make progress.

There is still half a month before the end of 2023,

I don't know if the car companies will give us a little big news in the last two weeks.

Anyway, the melon seeds and small benches of the editor are ready.

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