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Dongfang Selection issued an announcement saying that Sun Dongxu was dismissed
Dongfang Selection has been really lively these days......
Luo Yonghao gave Dong Yuhui an idea to start a business,
Brother Xiao Yang expressed his admiration for him,
Financial experts predicted on the hot search that "Dong Yuhui and Dongfang have the best decent breakup",
And Jingdong personnel has already flown to Xi'an to poach people......
The amount of information is too much, and Tachibana will give you a plate of the ins and outs of this matter today,
It all started with a video released by Dongfang Selection on December 5,
This promotional video to warm up the agricultural products in Jilin Province,
Dong Yuhui, as usual, came to a "small composition" to describe the customs and customs of Jilin,
His mouth is like a river, full of literary brilliance,
The problem is not in this copy,
really ignited the fuse of this series of public opinion events,
is the reply of the editor of Dongfang Selection in the comment area, saying that "the copywriting comes from the hands of the team",
These words stirred up a thousand waves
You must know that Dong Yuhui became popular by relying on live broadcast copywriting,
Other people's live broadcast rooms sell goods by volume, and they are still selling in the traditional hoarse style;
But Dong Yuhui captures the core of the product and grasps the emotional resonance.
From the product to the attitude of life, back to the product and sublimation,
(Anchovy seller talks about "elegance is the attitude and way of life")
Tell the audience . .
This form of bringing goods,
Compared with the shouting urging to place an order, it is indeed much more beautiful, and naturally it has also captured a large number of netizens.
His small composition is a god-level copywriter praised by hundreds of millions of people,
(He cried netizens just by selling corn, and we also wrote about his popularity experience before "The First Brother of the Live Broadcast Has Been Replaced?")
is the killer feature of letting him sit on the "hundreds of millions of sales crown",
Let the New Oriental "come back to life" after the "double reduction" policy.
It's good,
Why did my own people jump out and say that Dong Yuhui's copywriting was made by a team?
The effect of this attack is no less than that of a writer looking for a gunman, and a martial arts actor relies on a stand-in.
So the war began, and someone in the comment area @Yu Minhong questioned the editor
Public opinion ignited because of the editor's comments,
Subsequently, Dong Yuhui and Sun Dongxu, CEO of Dongfang Selection, also tried to resolve it during the live broadcast.
Dong Yuhui said, "The editor who claims to know the business very well replied in the comment area, which caused many friends to feel uncomfortable, and I sued Mr. Yu." Yu Minhong asked me to communicate directly with Dongfang Xiaosun, don't be too polite, we communicated very fiercely tonight, and probably drank several pots of wine. ”
But the editor didn't buy it, and once again posted a long post in the comment area in response,
said that he was originally aggrieved, and made it clear that he was not a "Hu reply",
Clarify which editor the copywriter came from one by one.
In the end, he pointed the finger at the so-called "fans", saying that they were cyberbullying the editor.
to the point where
Don't mention Dong Yuhui,
Yu Minhong couldn't clean up the situation.
Netizens spoke out in the comment area,
said that it was for Dong Yuhui to come to the live broadcast, not for Dongfang Selection.
The anger of netizens comes from the recognition of Dong Yuhui,
also comes from empathy with Dong Yuhui,
In the eyes of everyone, Dong Yuhui, a down-to-earth, kind and talented simple worker,
It is the embodiment of thousands of yourself
What he encountered was also the situation he might face
So things got bigger and bigger,
Sun Dongxu, CEO of Dongfang Selection, originally wanted to clarify the issue of Xiaobian's demolition.
As a result, while throwing his mobile phone on the table, he said, "Let's have a meeting today."
completely angered netizens,
(Usually go to work and get angry, why do you have to be trained in the live broadcast room)
For Dong Yuhui's fans,
This kind of response attitude simply confirms the company's high-level attempt to "de-Dong Yuhui".
Dong Yuhui's response in the past,
CEO Sun Dongxu's commitment,
In the face of the editor's repeated jumping feet and netizens' comments on the line,
They all seem to be getting weaker......
Under the sound of grievances for Dong Yuhui,
Fighting against the company can no longer satisfy the hearts of fans,
They went to the live broadcast room of the "right home" Gaotu Jiapin,
(Gaotu's boss Chen Xiangdong has worked in New Oriental for 14 years)
said "If Yuhui doesn't go on the air, we won't go back",
brushed Dong Yuhui's name in the live broadcast room of Gaotu Jiapin,
In the comment area, various cue oriental selections of this infighting incident,
asked the boss if he would poach Dong Yuhui,
The CEO of Gaotu Jiapin responded with high emotional intelligence, "Dong Yuhui is not used for digging, but for love",
Gaotu Jiapin anchor emphasizes the company's partner culture.
Openly and secretly draw a line with the "smoky miasma" office situation of Dongfang Selection at this time.
During the "infighting" of the Oriental selection,
This earth-shattering wealth is a beautiful high-quality product.
Seeing that this kind of "painful thing for the family and home" continues to ferment,
Dong Yuhui himself issued an apology statement,
explained in detail that the copy in the promotional warm-up video was not all created by me.
also clarified the reason why he didn't show up recently,
It was the result of discussions with Yu Minhong and Sun Dongxu,
For the current noisy situation, he also clearly opposed,
And I am very grateful to the company that nurtured him, discovered him, and the consumers who trusted him.
Organized and comprehensive,
He struggled to make amends, trying to restore his peace.
Yu Minhong also issued a 4-minute video statement for Dong Yuhui,
criticized the editor and blamed all this on internal management problems,
It can be regarded as giving enough face to Dong Yuhui and Sun Dongxu in the center of the vortex.
But netizens said that it was not enough, and persuaded him to open Sun Dongxu as soon as possible!
The bigwigs are taking turns to clarify,
But the live broadcast room still doesn't stop,
Facing menacing netizens last night,
(Most of the circled comments are unsightly words that curse other people's families and slander the quality of products)
Dongfang selection anchor Tianquan didn't control his emotions well, and his words and deeds were inappropriate.
Someone asked him if the products he recommended were expiring
In a fit of anger, he said that people who questioned whether it was expiring food could not afford to buy egg yolk crisp with a day's salary.
also imitated Sun Dongxu dropping his mobile phone, and this operation came down
It even poured oil on the already disadvantageous team.
(Immediately hung on the hot search)
In this battle of public opinion, Dongfang Selection can be described as a rout on all fronts.
not only lost the support of Dong Yuhui's fans, but also attracted the spurning of the majority of passers-by and netizens.
Economic interests, company image, and public opinion have all fallen into a quagmire.
From the outbreak of public opinion to today, but ten days,
The market value of Dongfang Selection evaporated by 22%.
In fact, looking back and reading Dong Yuhui's small composition,
Look at his short video account,
Look at the sign that changed from "used to be a teacher, now a salesperson" to "don't will, don't must, don't solid, don't me",
It's he's precipitating himself,
is exhorting everyone not to be coerced by public opinion.
(This quote comes from the Analects, which says "do not speculate on everything, do not take things for granted, do not be stubborn, and do not respect oneself")
In fact, it is also talking about how to face such touting,
Netizens said that "Dong Yuhui shoulders social value"
"Dong Yuhui is the positive energy of this society"
"It is God's gift to the world."
Most of these compliments are sincere, but the wording is inevitably a bit exaggerated.
Dong Yuhui himself also understands the truth that "the public can create gods but also destroy gods".
At this moment, his silence is also a kind of wisdom.
It's just that, in the current situation,
Whether it was him or Yu Minhong, they were all held in everyone's mouths and couldn't move.
Sun Dongxu, who secretly made bad in the mouths of the people,
was also Dong Yuhui's Bole,
Sun excavated Dong Yuhui,
When Dong Yuhui experienced the transformation of his professional identity from a teacher to a salesperson,
In the face of a large gap, he also thought about resigning, but Sun Dongxu persuaded him to stay and insist.
After Dong Yuhui became famous, he has always been respectful to Sun Dongxu
Even Ni Ping, who occasionally comes as a guest, has mentioned this point "sideways".
But who would have thought,
It has been less than two years since Dong Yuhui relied on the legend of selling corn to save the team by selling corn in small compositions
Yu Minhong's business miracle didn't have time to continue for long
There were rumors of "news queen" dangerous office infighting.
It's not that Yu Minhong instructed his subordinates to suppress Dong Yuhui,
(Some netizens believe that in the initial video statement, Yu only criticized the editor who provoked the trouble, and blamed Xiao Sun for two sentences, and did not really want to protect Dong Yuhui.) Kind of like Fang Tai in "News Queen")
After all, if it is really to suppress Dong Yuhui,
As for the price of paying off millions of powders and evaporating 6 billion?
Yu Minhong really won't, if he continues like this, he will write a book again......
But from the editor's "crazy" state, we can get a glimpse,
The jealousy of Dong Yuhui by company insiders should not be a day or two......
Objectively speaking,
Dong Yuhui's busy schedule must not have been completed by him independently.
Netizens should also know it, and Dong Yuhui also explained them one by one in the long article.
It's just that most of the fans in the live broadcast room expect the anchor to be the same.
At this time, the editor appeared to invite credit, which inevitably ruined the "grassroots legend" in the minds of fans.
Everyone is a worker, and most of them have also worked as a behind-the-scenes team.
After careful study, the editor can't be wrong in defending himself.
But this kind of behavior is thankless and very unprofessional
The timing is not right, one team brings down the façade, and everyone is not well.
And it also plays directly with the user......
The copywriting of the live broadcast may be the highlight,
But good quality, considerate service, and a healthy brand image are not more important either
Talking back to the parents like this, if this is not over, what are you waiting for......
In the long run,
The direction of cultivating other anchors is also correct,
It doesn't necessarily depend on Dong Yuhui alone.
(Especially when many of the top anchors are martyred...... ）
A person has limited energy and talent,
Under the route of Oriental Selection to take the connotation and quality,
Dong Yuhui's all-weather online broadcast is also unrealistic, and it is not conducive to his long-term development.
But now, a small editor dares to use the public account for private use, and repeatedly replies to netizens,
Such a wrong PR position,
It shows that there is a problem with the management and the distribution of the benefits of the team
Under the superposition of various factors, the "backstab" Dong Yuhui really killed himself.
Is this really intentionally marginalizing Dong Yuhui?
brewed the next "Li Ziqi" farce,
Or the company's operating philosophy has not kept up with the times,
I don't know how to deal with Dong Yuhui, who has been "IP",
The ending will have to wait a while before it ends.
In any case, this public opinion handling is really bad.
Dissatisfied with the distribution of benefits can be reflected with the boss,
turned his head and quarreled with the fans,
Doesn't this just recruit yourself to ......
A brand that relies on culture and feelings to get out of the circle,
In addition to live broadcasting,
It has also influenced many people to regain their interest in reading.
Return to the fun of slow life,
There are also people who click into the live broadcast room with the good wish of helping farmers,
In the end, it was smeared by office politics, which is really embarrassing......
The last sentence
was really laughed to death by netizens, and began to see who broke through 2000w first between Dong Yuhui and Dongfang Selection's fans, and the current Dongfang Selection fans are 2845w......