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Dongfang Xiaosun, the former CEO of Dongfang Selection, and Xuan Jing, the former vice president of Baidu: the similar situation behind the departure

author:Brother Shuo talks

In the business world, Dongfang Xiaosun, the former CEO of Dongfang Selection, and Xuan Jing, the former vice president of Baidu, have recently attracted widespread attention due to a series of inappropriate remarks and behaviors. Their management thinking and way of doing things are the same, and they all appear to be arbitrary and arbitrary, without regard for the company's image and interests. Today, both have left their jobs, but the turmoil and negative impact they left behind are still fermenting.

Dongfang Xiaosun, the once beautiful CEO of Dongfang Selection, is known for his courage to call fans for meetings online. However, this courage does not seem to have been used on the right path. His decision-making within the company often appears to be arbitrary, throwing his phone and throwing tantrums at every turn, making employees miserable. And the remarks and videos he posted on his self-media account that damaged the company's image were even more shocking, and even the apology seemed to be evasive and lacked due responsibility.

The situation is quite similar. As the vice president of Baidu, she should have led by example to protect the company's image and interests. However, she posted some remarks and videos that damaged the company's image on her self-media account regardless of her identity, which aroused widespread doubts in public opinion. Under the pressure of the rhetoric, she finally had to choose to resign.

The departure of these two executives has undoubtedly had a negative impact on their former companies. After Dongfang Xiaosun resigned, Dongfang Selection's performance deteriorated, and the company's image was also seriously damaged. Baidu, on the other hand, was also controversial because of its quiet remarks, and its stock price fell for a while. These negative effects will not disappear anytime soon with their departure, but will continue to affect the company's reputation and business development.

Dongfang Xiaosun, the former CEO of Dongfang Selection, and Xuan Jing, the former vice president of Baidu: the similar situation behind the departure

So, what are the implications of the departure of these two executives?

First of all, the success of a company depends not only on the personal ability and courage of its leaders, but also on whether they can uphold the right values and management philosophy. Dongfang Xiaosun and Xuanjing's management thinking and way of doing things seem to be too arbitrary and arbitrary, lacking consideration for the company's interests and employees' feelings. This style of management will not only make employees dissatisfied and disappointed, but also damage the company's image and reputation.

Secondly, as the company's executives, their words and deeds represent the company's image and interests. Therefore, they should always be mindful of their words and actions and avoid posting any remarks and videos that damage the company's image. If there is a negative impact on the company due to personal reasons, then they should have the courage to take responsibility and actively take remedial measures.

Finally, we should also see that both Dongfang Selection and Baidu need to take active measures to deal with and resolve the negative impact of executive resignation. This includes strengthening internal management, improving employee morale, and strengthening communication and cooperation with the media. Only in this way can negative impacts be minimized and a solid foundation can be laid for the future growth of the company.

In short, the resignation of Dongfang Xiaosun and Xuan Jing has brought us profound reflection and enlightenment. As the company's executives, they should always keep in mind their responsibilities and missions, uphold the right values and management concepts, and contribute to the company's development and the well-being of its employees. At the same time, we should also pay attention to the company's internal management and culture construction to avoid similar problems from happening again.

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**Body**

Recently, two senior executives in the business community have attracted widespread attention. Dongfang Xiaosun, the former CEO of Dongfang Selection, and Xuan Jing, the former vice president of Baidu, these two business elites who were once prosperous, are now forced to resign due to inappropriate remarks. Their departure is not only regrettable, but also provokes deep reflection on corporate management, executive responsibilities and the maintenance of the company's image.

As the CEO of Dongfang Selection, Dongfang Xiaosun has led the company to glory with his unique leadership style and keen market insight. However, as the company continued to grow, his management style gradually revealed problems. He is often arbitrary, taking into account the feelings of his employees and the long-term development of the company. What's more serious is that he also publicly made remarks that damaged the company's image on self-media platforms, which caused widespread controversy. Although he apologized afterwards, his evasive attitude was difficult to accept.

Coincidentally, Xuan Jing, the former vice president of Baidu, also left due to similar problems. As an executive of the company, she was supposed to lead by example and maintain the company's image and interests. However, she posted some inappropriate remarks on the self-media, which had a negative impact on the company. Although she also apologized and explained afterwards, it was no longer possible to undo the damage that had been done.

Dongfang Xiaosun, the former CEO of Dongfang Selection, and Xuan Jing, the former vice president of Baidu: the similar situation behind the departure

These two incidents not only raised questions about the professionalism and ethics of the two executives, but also triggered deep thinking about corporate management. An excellent enterprise not only needs to have excellent products and services, but also needs to have an efficient, professional and responsible management team. If executives fail to lead by example and properly manage the relationship between individuals and the company, the long-term development of the company will inevitably be seriously affected.

Of course, we should also see that these two incidents also remind us to pay more attention to the maintenance of the company's image and the handling of public relations crises. In today's society, a company's image and reputation are crucial to its survival and growth. Once a negative event occurs, if it cannot be dealt with and responded to in a timely and effective manner, it will bring immeasurable losses to the company.

Therefore, for enterprises, it is particularly important to strengthen internal management, improve the quality of employees, and strengthen the ability to deal with public relations crises. At the same time, it is more important for executives to keep in mind their responsibilities and missions, lead by example, and contribute to the development of the company and the well-being of employees.

Dongfang Xiaosun, the former CEO of Dongfang Selection, and Xuan Jing, the former vice president of Baidu: the similar situation behind the departure

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**Recommended Ending Topic**

#企业管理与高管责任

#公司形象维护与公关危机

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