The top corporate logo logo needs to have its own unique visual symbols, and small and medium-sized enterprises should also try their best to make their logo visual symbols as highly recognizable and communication as possible in the design of their own brand vision.
How to improve the visual efficiency of the logo, in fact, part of the core lies in the design of resonant symbols with cognitive consensus. On the basis of long-term cognitive education and experience, people have formed a reflex of symbolic cognition, and they can't help but recognize and discern.
Just like the arrow symbol, it will be easy to have a point, the peach heart symbol is reminiscent of care, etc., the enterprise is lacking these visual symbols with consensus, so the core and most difficult to solve in the design of the logo is this part of the content, as long as this symbol conveys accurately but other content is not the core, just a personal preference.
However, many logos on the market cannot reach the level of super symbols and super logos, or the inaccuracy of the design will be extremely detrimental to the enterprise, and the long-term use will also cause great loss to the enterprise.
The lightning element symbol is a symbol with great recognition characteristics, and people's long-term cognition and education have formed a cognitive consensus, which can be combined with the characteristics of the enterprise to develop differentiated design, so that the enterprise can stand on the basis of efficient visual symbols for planning.
Lightning elements can be seen everywhere in daily life, and fast as lightning has a fast and efficient visual sense, which is generally used in delivery brands, transportation express and other industries.
At the same time, Lightning's own "electric" attribute logo can also be seen everywhere, such as new energy vehicles, energy companies, energy saving, electric vehicles and other industries.