Because of bullying workers, Dongfang Selection lost 2 million fans overnight, the stock price evaporated by 4 billion, and Dong Yuhui, who was suspended, rose by 3 million instead. Reality has proved that the eyes of the masses are bright.
No matter how CEO Sun Dongxu quibbles, it can't change the fact that Dongfang Selection intends to suppress Dong Yuhui's personal IP.
Under heavy pressure, Yu Minhong finally made a choice today. He removed Sun Dongxu as CEO as chairman of the board of directors, trying to salvage fans' reputation for Dongfang Selection.
didn't fight back, scolded and didn't fight back, Dong Yuhui, who was suspended from broadcasting, won a phased victory. How to go in the future depends on Yu Minhong's layout. But at least now, Sun Dongxu, the initiator of the turmoil, has been duly punished.
Sun Dongxu lost in the words "jealousy and jealousy" - the more successful Dong Yuhui is, the more dispensable he seems. In order to prove the value of his existence, from the beginning of this year, Sun Dongxu formulated a set of transformation plans for Oriental Selection. To put it simply, weaken Dong Yuhui's personal IP and strengthen the brand IP of "Oriental Selection".
You can check on Douyin, only Dong Yuhui uses his personal name to select all the anchors' accounts, and the other anchors use all "Dongfang XX", for example, Sun Dongxu calls himself "Dongfang Xiaosun".
From this detail alone, you can see the rift between Dong Yuhui and Sun Dongxu. The former maintains its personality and creates personal IP, while the latter wants to take the brand route and create an "Oriental Department" to prevent Oriental Selection from relying too much on Dong Yuhui.
It's a pity that the "Oriental Department" has been in full swing for a year, Sun Dongxu has spent a lot of money, and he has not invested less, but the "Oriental Department" anchor just can't become popular, and the one with the most fans is only more than 1.2 million, which is far from Dong Yuhui's volume of 18 million. Even the fans of the "Oriental Department" anchor can't compare to one Dong Yuhui.
Why is that?
Because Dong Yuhui is a big anchor elected by the masses with "attention", not a marionette smashed by capital with money.
Sun Dongxu thinks that "Zhang Yuhui" and "Li Yuhui" can be smashed with money, and the cold numbers prove that this road is not working.
Tens of millions of fans love to watch Dong Yuhui, who is kind and enthusiastic, and has a poetic and bookish temperament, not an "oriental" anchor who is carefully arranged and created by capital, and is like a play.
As Guo Degang said: In the short term, Deyun Club can use means such as buying hot searches, creating topics, setting up characters, and making movies to make any apprentice popular, but if this apprentice has no real skills, it will be cold for a year at most. Whether it can continue to be popular for a long time depends on the apprentice's personal qualifications.
Sun Dongxu obviously doesn't understand this truth, and regards capital as too omnipotent. If you prosper with this, you will end with this, and capital will eventually eat Sun Dongxu. Although New Oriental has repeatedly denied that it will "choose one of the two", under the pressure of the board of directors, Yu Minhong still made the decision to remove Sun Dongxu from his position.
"De-Dongning" failed.
Luo Yonghao, who was forced away by Yu Minhong, also stood up, and the same experience made him admire Dong Yuhui very much and said: "This young man has been forced to be like this, and he hasn't said a word ugly, which is amazing." ”
More than ten years ago, Luo Yonghao, with his specialty of "cross talk English", occupied the position of the most popular teacher in New Oriental for a long time, which aroused the jealousy of other colleagues.
At the meeting, these colleagues asked Yu Minhong to fire Luo Yonghao on the grounds that "Luo Yonghao often criticizes the company" and "makes fun of other teachers".
Typical jealousy. Just like Jiang Kun named Guo Degang's "three vulgarities", what ordinary people, students, and fans like, these people will oppose. Because you're so good, they seem incompetent - everyone is lying down comfortably, why are you standing up?!
Therefore, Lao Luo's suggestion is very straightforward, he hopes that Dong Yuhui can jump out to start a business and stop working for anyone. Although Sun Dongxu has fallen today, there will be "Wang Dongxu" and "Zhang Dongxu" tomorrow, and there will always be people who are jealous of the virtuous and capable, unless you yourself are the boss of the company.
This is not determined by the corporate governance model, but by the Chinese culture.
In the final analysis, Chinese culture emphasizes collectivism and denies individual contributions—no matter how good an individual is, his colleagues help him well. If you are bullied by the leader in the company, you have to endure it, and the beautiful name says: suffering is a blessing.
These phenomena are not unique to any one company, as long as Chinese companies have such corporate culture. Only the number one leader of the company has real power, and if he doesn't jump out and be the number one himself, Dong Yuhui will be bullied in the future.