(Shanghai, China, April 7, 2021) –- Today, the "FEEL IT Rado Captain Cook Series Launch" was held in Shanghai. Jim Zhang, member of the Swatch Group China Management Committee and Chief Financial Officer of China, Ms. Babrisa, Vice President of Rado China, Bai Yu, Brand Ambassador of Rado, Mr. Zhang Yuping, Chairman and President of ShengShi Group, Mr. Guan Qijun, Director and Vice President of ShengShi Group, attended the event site to interpret and pass on the brand spirit of FEEL IT, leading the guests to explore and perceive the difference of Rado's high-tech ceramics with Rado!
Jim Zhang, member of the Swatch Group China Management Committee and Chief Financial Officer of China, Ms. Babrisa, Vice President of Rado China, Bai Yu, Rado Brand Ambassador, Mr. Zhang Yuping, Chairman and President of Shengshi Group, and Mr. Guan Qijun, Director and Vice President of Shengshi Group, attended the event site
Mr. Bosshard, CEO of Rado, delivered a speech
With the wonderful FEEL IT outdoor 3D holographic projection show, this new product launch kicked off. Rado brand ambassador Bai Yu incarnated as the expedition captain and appeared at the event in a neat and tough shape, vividly interpreting Captain Cook's free and courageous spirit of adventure. Immediately afterward, Mr. Bosshard, CEO of Rado, was pleased to open the event: "Rado has always had the reputation of 'master of materials', and we are not stopping there, but constantly committed to innovation. While creating a watch, we also keep an eye on the future. Therefore, both inside and outside is our unremitting insistence, not only focusing on the creation of the internal structure of the watch, but also paying attention to the appearance of the watch. With unparalleled passion, we are committed to research and development and continue to use breakthrough designs and innovative high-tech materials to create the best timepieces. Unlike the brand's previous high-tech ceramic watches, the new Rado Captain Cook Captain Cook series of high-tech ceramic watches incorporates a number of eye-catching new elements, which can be called a masterpiece of timepieces that gather Rado's DNA. ”
Ms. Babelisa, Vice President of Rado China, and Bai Yu jointly released the Captain Cook series of high-tech ceramic watches
At the press conference, Ms. Babelisa, Vice President of Rado China, and Bai Yu jointly released the brand's new blockbuster - Captain Cook Captain Cook Series High-tech Ceramic Watch. At the same time, Ms. Babelisa also announced that Bai Yu has become the Brand Design Officer of Rado, and bai Yu will bring more surprises to consumers who love Rado in this new identity.
The new Rado Captain Cook Series of high-tech ceramic watches
The new Rado Captain Cook series of high-tech ceramic watches is the crystallization of the brand's years of research and development and the long heritage of the Captain Cook Cook series, which is the best timepiece that gathers the DNA of the unique brand. The watch combines Rado's key R&D achievements, including the brand's pioneering one-piece high-tech ceramic case, wear-resistant and allergy-resistant high-tech ceramics, and the high-quality rado R734 calibre with NivaachronTM anti-magnetic hairspring. The test standard of the movement has been raised from 3 to 5, and the accuracy has been greatly improved. The innovative NivaachronTM anti-magnetic hairspring protects the timepiece from magnetic fields and meets the needs of everyday wear. The new Captain Cook collection of high-tech ceramic watches with a case size of 43 mm and a total of four models, with different features, highlight the unique wrist style.
Ms. Babrisa, Vice President of Rado China, delivered a speech
Ms. Babelisa, Vice President of Rado China, delivered a warm speech at the press conference, "Rado is a classic brand that is constantly rejuvenated, and its continuous innovation and forward-looking design thinking have always maintained its own unique style and vitality. Today we want to solemnly release the Captain Cook series of high-tech ceramic watches, which has a milestone significance for the brand. Since we first released the Captain Cook series in 2019, we have successfully launched a number of models, which have received a lot of attention and praise, and the series is also growing and rich. The Captain Cook series of high-tech ceramic watches, as the flagship product of the entire Captain Cook series, integrate the brand characteristics of Rado. We hope that through the release of this new watch, the avant-garde brand spirit of Rado will be passed on to young consumers, and we also hope that Rado can become the wrist choice of more young people. ”
Mr. Guan Qijun, Director and Vice President of Shengshi Group, delivered a speech
Mr. Guan Qijun, Director and Vice President of Sheng Shi Group, also delivered a speech, "Rado is the first Swiss watch brand to enter the Chinese market, with a deep market foundation in China, and is well known and loved by consumers. In the past two years, Rado's brand power and product strength have continued to grow, the brand image has been upgraded and rejuvenated, the retail service channels have become more diversified, and the product range has become increasingly rich. The Captain Cook series of high-tech ceramic watches has successfully upgraded the configuration and performance of the entire series again, and the appearance is more fashionable, which is believed to attract more young consumers and make more and more young people fall in love with watch culture because of Rado. ”
Rado brand ambassador Bai Yu
At the launch ceremony, Bai Yu also shared his unique interpretation of the spirit of "FEEL IT", "I think 'FEEL IT' is a process of pursuit, exploration and perception, let us discover and feel the beauty of life with our hearts, bravely explore, and explore the infinite possibilities of life." "FEEL IT" is Rado's new brand concept launched in 2020, which is an important symbol of the successful upgrade of the brand, highlighting Rado's forward-looking brand philosophy and the core strengths of the brand driven by materials and design.
Rado Capron Captain Cook Series new product launch site
At the end of the event, Jim Zhang, member of the Swatch Group China Management Committee and Chief Financial Officer of China, Ms. Babrissa, Vice President of Rado China, Mr. Zhang Yuping, Chairman and President of Shengshi Group, and Bai Yu jointly raised a toast to this perfect moment.