Before going to a restaurant to eat
First turn on your phone to see the evaluation of this matter
It has almost become the muscle memory of contemporary people
How many neighbors are the same as the editor
Rely on the rating of the review app to make a choice
——4.8 minutes passed
- 4.5 points can barely try
- Do not try below 4 points
But recently, the topic
#评分低的店可能更好吃#
Listed on the hot search
It resonated with many netizens
Many netizens seem to have met a bosom friend
shared himself in the comment section
"Stepping on thunder" in a high-scoring Internet celebrity restaurant
Good restaurants but all have a score of less than 4 experience
In this regard, many netizens
agreed
Some netizens summed up the relevant experience
"The good food shops on the roadside don't have high scores"
"If the store has been open for a short time and has a high rating, be vigilant"
Some netizens exclaimed
"No wonder the high-scoring takeout in the neighborhood is hard to eat"
01
There is a score irrigation in review apps
The case where the positive rating is distorted
"Restaurants with a rating of less than 4 are not delicious"?
This phenomenon comes down to the end
It's because there are a lot of review apps
Fraction flooding, positive reviews distorted situation
Those at every turn
A restaurant with a score of 4.8 and tens of millions of reviews
It may not be the deliciousness that conquers diners
Instead, it relies on routines such as giving away dishes and providing discounts
Brush out inflated reviews
There are restaurants
Even directly link the good reviews to the bonuses of the staff
02
"Between 3.5-4.2 is the most real"?
Inconstant
Many netizens said
The score is "the most true between 3.5~4.2"
For those merchants who value taste, the consumer groups around the local area are enough to cover the needs of restaurant operations, and generally do not pay much attention to online customer acquisition channels, so they rarely care about ratings and praises.
Normal diners rarely go to the Internet to give good reviews because of the deliciousness, unless they encounter a poor attitude and poor environment, and when they want to complain, they will speak out on the Internet.
For this reason, young people are interested in restaurants with 3.5~4.2 points
It will be more favorable
The gut feeling is that these stores are "treasure stores" that are not marketed
Of course, some netizens disagree
"A high score is not necessarily delicious
But the low score must not be delicious."
03
Believe in the rating
It's better to trust your tongue
Objectively speaking
Some businesses are keen on the behavior of brushing up on good reviews
There is a mentality that hopes to take shortcuts through marketing
There will also be the helplessness of being forced to follow the "roll".
But this kind of chaos of high scores
Not only will it disrupt normal market competition
Reduce the credibility of review apps
It will also cause many diners to rebel
In fact, the E-Commerce Law clearly stipulates that "e-commerce operators shall not deceive or mislead consumers by conducting false or misleading commercial promotions by means of fictitious transactions, fabricated user reviews, etc." In this regard, whether it is by giving away dishes or giving discounts in exchange for praise, or inviting big V to write "praise and praise" in the form of free meals, there is a suspicion of playing a side game.
furthermore
The consumption concept of modern young people is more rational and pragmatic
They are no longer blindly pursuing brands and high quality
Instead, it pays more attention to practical needs and cost performance
therefore
The "3.5 Score Hotel" is popular among young people
It's not an accident
Rather, it is the result of a combination of factors
It is better to believe in the score than in your own tongue
What "low-scored" treasure shops do you know?
Hurry up and leave a comment to share!
Source: Shanghai News Broadcasting, Vista See the World, Top News, China Youth Daily, netizen comments
Editor-in-charge: Zhu Meirong
Editor: Anne Xu