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Preface
The 2023 Forbes list of the world's richest people has been announced, and the richest Americans still occupy half of the country.
In the top 20, there are only 6 non-American billionaires, and unlike before, for the first time, a rich man from India has entered the list, and he is India's energy "biggest" Mukesh Ambani.
And Musk, the last "world's richest man" who has interacted more with the mainland in the past two years, actually fell to the second place in the new round of selection, is his "space career" really so "money-burning"?
Who is the new "richest man in the world"?
In addition to these foreign tycoons, I believe that many friends are more curious, is there any rich man in China on the list?
Who is this Chinese billionaire, and how much value does the Forbes list have?
The list is not entirely accurate
This list, which has attracted worldwide attention, was launched 41 years ago by an economic magazine called "Forbes" in the United States, and the daily work of the staff of the magazine is to collect the equity reports and financial reports of major listed companies.
In addition, the company and the rich people on the list are interviewed to evaluate and compare their investments and assets revealed in the media.
Because the rich do not disclose their real financial situation and inventory, the staff of Forbes can only make a rough estimate and selection of property information, and the existence of "hidden rich" cannot be ruled out.
These "hidden rich" may not want to cause trouble by being too public, or they may be involved in some gray areas and dare not publicize it.
Some people may want to ask, there are so many rich people in the world, does Forbes have to investigate them all? This is not the case, the candidates on the Forbes list are mainly self-recommended by the rich, or are "recommended" by the rich who are already on the list.
It is not excluded that there is an "artificial" element in the list, after all, being on the list is also a kind of publicity, but it is certain that the top few on this list are still relatively accurate.
After all, the top few on the list are also the existence that the public pays more attention to, just like Musk, who was ranked as the "richest man in the world" last year, fell one place in his ranking this year.
What is the reason for this? Isn't it related to his "Starlink Project"?
The reason why Musk dropped the ranking
According to a report on the Forbes website, the chief market strategist of a well-known investment institution once commented that Musk's value plummeted, and the main reason was that he was too "inattentive", which disappointed many investors.
We all know that the reason why Musk was able to win the title of "the richest man in the world" is not because of how much cash he has on hand, but because the stock price of his car brand Tesla has skyrocketed in the stock market a few years ago.
But just last year, Tesla's stock price has changed, and in December 2022 alone, the plummeting has exceeded 40%.
There is a widespread public perception that Musk has focused too much attention on "Project Starlink" and "Twitter".
There is a rumor that Musk is also a person with a very strong desire to express himself, and he often makes some remarks on media platforms, but he will be "sanctioned" by Twitter rules, and after a long time, he feels that there is something wrong with the management of this platform.
So, the idea of buying Twitter was born.
The veracity of this rumor remains to be verified, but what is certain is that it did take Musk a year to finally pocket Twitter for more than $40 billion.
But the problem is that Musk doesn't have so much cash, as we mentioned above, Musk's worth has skyrocketed, becoming the No.1 richest person in the world, and the most important reason is that Tesla's stock price has skyrocketed.
But throughout last year, Musk spent a lot of time on Twitter, and the degree of care about Tesla will naturally decrease, and it is normal for investors to lose confidence in him.
Investors lose confidence, Tesla's stock falls, the company's stock falls, Musk, who has no cash, will find it difficult to borrow money from the bank, and without money, there will be no way to ensure the healthy and stable development of its industry, and investors' confidence will fall again.
This is a vicious circle, and the development of Musk's acquisition of Twitter is not smooth, first because of his own bias, he unblocked a group of people's accounts, which was subject to public opinion.
In addition, for some reason, it offended a group of advertisers, and the dispute between Apple and Twitter was also boiling over, and Twitter almost lost this big customer, but fortunately, the problem has been solved.
Compared with the mess on Twitter's side, Musk's "Starlink Project" is developing quite smoothly, but the space project is destined to have a large investment and a long cycle, and it is no wonder that the public will feel that Musk is not "concentrated" enough.
This year's richest man in the world may not have as many industries as Musk, but he is "attentive" enough, and the company owned by this rich man is famous for not harvesting "poor people's money", only "rich people's leeks".
So who is the new richest man, and what is his estate?
Forbes World's Richest Man in 2023
If the new richest man in the world comes from France, I believe many people can guess what he does.
Although France is affected by the overall economic regression of the European Union, there is one industry that still has a full score of gold absorption, and that is the luxury industry.
This year's richest man in the world is none other than Bernard Arnault, president of Louis Vuitton (LV), a century-old luxury group.
Before the list was announced, many people speculated that Musk would lose the first crown, but they did not predict that it would be the boss of the luxury industry who won the first place.
The most popular one was Amazon boss Bezos, who often occupied the first and second positions in previous lists.
So how did the luxury boss rise out of the crowd of tech bigwigs? Let's take a look at a series of LV jobs in the past two years.
Due to the impact of the pandemic, most industries around the world have experienced a decline in revenue, and the same is true for LV, but the difference is that LV has made good use of the Veblen effect, which is to increase the price of its own products to increase revenue.
You may wonder if you can't sell anything, so what's the use of raising the price?
You must know that LV is not selling ordinary products, but luxury goods, these products are a symbol of status, and the value represented behind them is much higher than its actual use value.
It's not often that people on the Internet complain about the poor quality of luxury shoes, and they break after wearing them a few times, in fact, this product is not produced by people to wear every day.
Therefore, the increase in the price of luxury goods, instead of making the "target customers" feel uncomfortable, has increased their desire to buy.
These "target customers" are all high-income people, who have strong financial resources and have the confidence to consume, and are not like ordinary people, who are easily affected by the overall economic environment.
It is precisely for this reason that LV and the entire luxury industry still maintain high performance in the context of declining revenues in other consumer goods markets.
In addition, LV is a century-old luxury brand in France, and it is also a leader among many luxury goods in the world, and the longer the history of craftsmanship, the more people affirm its craftsmanship, so it is not uncommon for the boss of LV to be at the top of the list.
After talking about foreign billionaires for so long, is there a rich man in China who has made it to the list? What is the richest man in China this year in the world rankings? What industry does he have?
China's richest man, Zhong Sui
When it comes to the richest man, the memory of everyone may still stay in the era of "two horses and one king", and the Internet economy has indeed nourished the birth of many Chinese billionaires.
After the bubble of the new wave of the times receded, everyone found that industry still has endless power, and this year's Forbes selection of China's "richest man" is a good hand in the industry, he is the boss of Nongfu Spring.
How did a person who sells drinking water get to the 15th place in the world and the first place in China?
Born in 1954, Zhong Sui was able to succeed because of the educational environment since he was a child, no matter how the times changed, he always believed that reading was the most correct choice, even if he was not a genius in reading.
After graduating from university, Zhong became a reporter, and his daily life is to run the news and contact such and such big people.
It was this experience that gave him a lot of horizons and connections.
In the 80s of the 20th century, the whole country set off a wave of going to the sea to do business, and the 34-year-old Zhong also gave up his stable job in the newspaper and wanted to go out to fight.
But obviously, starting a business is not as simple as he thought, when he first tried to plant the industry, Zhong Sui planted a big heel, not to mention that he didn't make any money, and even lost the capital of investment.
At this time, he realized that he didn't understand the market, let alone the experience of managing a company, and it was very irrational to start a company rashly, so Zhong Sui dived into his heart and went to a big factory to find a job first.
This time, he became the regional general agent of Wahaha, and it was this experience of Zhong Sui that gave him a certain understanding of the beverage market, which laid the foundation for the later establishment of the brand "Nongfu Spring".
This is not the first time he has been the richest man in China, before winning the richest man in 2020, everyone generally believed that the rich would be born in the profiteering industries of finance, IT, and real estate.
Although in the Forbes rankings, Zhong Zhang's ranking is not high, and his net worth is not as high as that of other foreign richest people, but he proves that it is possible to make achievements in industry and daily necessities.
epilogue
As the saying goes, the layman looks at the bustle, and the insider looks at the doorway.
Most of the data on this list comes from the assets of the rich and some interviews with people, which is not completely accurate, and everyone knows the truth that "wealth is not exposed".
Most of us are far from the circle on the list, and we still occasionally join in the fun and make after-dinner conversations.
The most important thing is that we have to do our job in a down-to-earth manner, even if we can't be as rich and wealthy as these rich people on the list, it's okay to lead the whole family to be well-off.
Also, don't hear about the huge profits in the industry, just rush to invest, these rich people still have a time to lose! Not to mention us, the cost of trial and error is too high, we must guard our money bags!