Commentator: Qiu Yanbo
Dong Yuhui was "stabbed in the back" by the editor, and Dongfang Selection is "de-glorifying", which is a typical high-level master, unloading the mill and killing the donkey? Dong Yuhui's mother-in-law fans quit, and even went to competitors to send a splash of wealth.
In the past few days, the whole network has been talking about Dong Yuhui's small composition.
The reason originated from the fact that a few days ago, Dongfang Xuan and Dong Yuhui filmed a video to promote Jilin. In the video, Dong Yuhui recited a small essay about Jilin, which was brilliant and beautiful.
What is strange is that the mother-in-law had no doubts, and they all defaulted to the fact that all the small compositions were from Dong Yuhui, who had a reading spirit, but the editor came to ask a question, asking and answering himself, "Some fans asked who the copywriting came from", saying that the small composition came from the behind-the-scenes team, and also put this comment at the top. This is simply poking the lungs and hearts of the mother-in-law, someone moved out the video of Yu Minhong "jealous" of Dong Yuhui's literary talent, your boss said that Dong Yuhui wrote a small essay by himself, why is the editor still unconvinced, you are slapping the boss in the face.
After the contest between fans and the editor, things continued to ferment, and even Sun Dongxu, the CEO of Oriental Selection, and Dong Yuhui himself had to come out to explain the small composition incident.
Both of them proved that the small composition was partly created by the anchor himself, partly co-created by the broadcaster and the team, and partly created by the team and presented by the anchor. Moreover, both of them hope that fans will be rational in chasing their favorite anchors and oppose fan circle culture. Sun Dongxu also said that Dong Yuhui's annual salary is more than tens of millions as rumored on the Internet.
However, these failed to calm public opinion, and fans also captured the comment area of Yu Minhong's account, some people said that Dong Yuhui was the chosen son, and some people said that he was "a gift from God". The mothers-in-law believe that without Dong Yuhui, there would be no Dongfang Selection today. These people substituted people and made Dong Yuhui a god, and they did not allow him to be a little imperfect, and they did not allow others to have any disrespect for their gods.
The radical remarks and radical actions of these people have brought a huge shock to Dongfang Selection and set off huge waves on the Internet. It is said that Dongfang selected nearly 100,000 fans, and the market value evaporated by 4 billion. At this time, even Yu Minhong didn't have to come forward, saying that the editor's approach was seriously lacking in professionalism, and there were big loopholes in the company's management.
Yu Minhong said that it is good that there are loopholes in the company's management, but the editor's approach must be inappropriate, and the behind-the-scenes personnel should not stand in the front desk to fight for credit. However, the bigger problem faced by Dongfang Selection may be whether the two sides can perfectly integrate and develop together after the company's pillars are strong enough to become a huge personal IP.
As we all know, Dong Yuhui and the company are mutually successful, which is originally a win-win situation, but no one can predict the future trend. The greater Dong Yuhui's personal influence and contribution, the more prominent his personal value will be. Especially in the case of many anchors with a net worth of hundreds of millions or billions (Li Jiaqi, Brother Xiao Yang, etc.), it is also very important whether Dong Yuhui, who is talented in the eyes of his mother-in-law, can maintain a balanced mentality. If Dongfang Selection relies too much on Dong Yuhui's personal charm and ability, the company's situation will be extremely unstable. Once a little careless, there may be problems, when the two sides are unhappy, either the company concessions, coaxing this corner, or this corner thinks that it has become a god, the company's small temple can not be prosperous.
This will test the company's management level and wisdom. If the two sides develop into a situation like Li Ziqi and the company, it will not benefit anyone. At the beginning, Li Ziqi had more than 100 million fans on the whole network, and her influence far exceeded that of Dong Yuhui today, but after she had a stalemate with the company, she broke off for more than two years, and the two sides fought a lawsuit to resolve the dispute. After the separation, the company lost its big IP, and it is not easy for Li Ziqi, who flew solo, to cultivate his perfect team, and whether he can return to the top also needs to be a question mark.
I hope that Dong Yuhui and Dongfang Selection Company can withstand the ups and downs and grow together as Yu Minhong said. If Dong Yuhui is kidnapped by fans and insists on flying solo, it may be the second Li Ziqi or the second Cao Yunjin. Hopefully he's nobody, he's just himself.