Li Ziqi, who has not appeared for a long time, met with everyone in the video not long ago.
This time, as a promotion ambassador, she tried to spread the farming culture and tell the stories of the countryside. This is also her first appearance in video form after the stoppage.
In the comment area, many people are expressing their likes and expectations.
However, some netizens also talked about her appearance.
Some netizens replied: "People don't eat with their faces." ”
Indeed, Li Ziqi has always relied not on her face to eat, but on her hands, and her "eating appearance" is extremely elegant.
When it was the hottest, Li Ziqi had more than 100 million fans on the whole network. This long-lost appearance, with more than 400 million views, quickly topped the hot search.
Thanks to his huge influence and positive energy content orientation, Li Ziqi is also favored by the official as an ambassador for various folk culture propaganda.
In 2019, he became the "Chengdu Intangible Cultural Heritage Promotion Ambassador" and the "Cultural Communication Person of the Year" by China News Weekly;
In 2020, he served as the "Promotion Ambassador of the Chinese Farmers' Harvest Festival";
In 2022, he was selected as the 2021 "Person of the Year in China's Intangible Cultural Heritage......
Even in the past two years, the whole network has lost more than 8 million fans, and there are still more than 100 million fans worldwide, among which the number of fans on the overseas platform YouTube has not even decreased but risen.
Here I have to mention that Li Ziqi has a strong overseas export ability to traditional Chinese culture.
As early as the beginning of 2021, her account was officially certified by Guinness as the "most subscribed YouTube Chinese channel".
Every time the video is updated, fans from all over the world go to the message area to express their love or feelings, saying that Li Ziqi has given them inner peace, and it is also through Li Ziqi that they have learned a lot of traditional Chinese culture.
Even after two years of interruption, there are still some long-term fans who come back from time to time to see and express their support and thoughts in the comment area.
With the flow comes great benefits.
There are two main sources of revenue for the "Li Ziqi" brand, the advertising revenue from the release of videos, and the sales income from derivative brands.
The most intuitive embodiment of advertising revenue is that YouTube has a monthly share of hundreds of thousands of yuan.
Derivative food brands once achieved sales of 1.6 billion yuan in 2020, and although the second half of the following year was interrupted, according to the analysis of professional analysts, sales still rose.
Of course, it is difficult to say how much can get to Li Ziqi himself.
So differences also appeared, and everyone knows what happened later, Li Ziqi did not hesitate to stop changing to protect the name "Li Ziqi", and now the name has been taken back, but it has not been changed until now.
Countless bloggers are ready to take over this big cake.
However, it turns out that Li Ziqi has always been imitated, but never surpassed.
In the past two years, the "XX version of Li Ziqi" has sprung up like mushrooms after a rain.
@山白, who has 6 million+ followers on Douyin, has exquisite works and beautiful pictures, and is regarded by netizens as a strong candidate for the male version of Li Ziqi.
There are also foreign versions.
@rose, a Ugandan girl who married into a rural Chinese village and became a short video blogger, she Chinese learned well, can cook a lot of Chinese food, and will also share African culture, so that people can more truly feel the collision between different cultures.
From time to time, she will also take everyone to see the quiet and beautiful rural scenery, affectionately known as "African Plum Qi", and has accumulated tens of millions of fans on Douyin.
is more excessive is the Vietnamese version of Li Ziqi, she shares some beautiful scenery and food in Vietnam every day, which is understandable, but because in one of her videos, the composition, camera movement, narrative rhythm, etc. are almost a copy of Li Ziqi, and even grandma and dog have to copy a copy of the past, which has caused many people to be disgusted.
even made some overseas Li Ziqi fans who didn't know the truth think that Li Ziqi was Vietnamese, and Li Ziqi later released a special video to refute the rumors.
Whether it is intentional imitation or inadvertently bumping into the style, Li Ziqi's popularity has triggered a rural fever, and many talented bloggers or teams have seen the potential of the beautiful countryside, and then continue to enter the game, and the "Li Ziqi" phenomenon is very popular.
Although some people have the ability and determination, they are just starting out, and their staying power and influence still need to be tested by time; some people have good quality and are indeed popular for a while, but because of the homogenization of content, they quickly fall silent; and some people are greedy for quick money, and as soon as they get better, they will unite the team to hype up without a lower limit, and the audience will sympathize, and the results can be imagined.
The fact is that Li Ziqi is indeed irreplaceable.
In addition to becoming popular early, the most important thing is her intention to make videos that are visible to the naked eye.
The first important thing is quality, which is reflected in aesthetics and ingenuity, and the second important thing is to ensure quality and cultural output ability to last enough.
Compare the works of Vietnamese Li Ziqi, although the styles of the two are very similar, but a closer look will reveal that there are big differences.
Li Ziqi in Vietnam, the work is not fast enough, the picture is full of dilapidated plants, and the color is whitish, giving people an inexplicable sense of irritability.
Comparison of the two cutting vegetables.
Sunflowers, which symbolize bravery and light, are shown in her videos as small, depressed, and gloomy.
There are also plants that lack vitality everywhere.
It feels a little less idyllic.
Compare Li Ziqi's.
Although it will also show some old and disordered real scenes in the countryside, it often uses the energetic subject to leave the country, and the color of the picture is deep and meaningful, and it feels full of vitality.
In Li Ziqi's paintings, discordant pictures that damage the style are never allowed, and what is reflected behind it is the careful thinking and excellence of each frame.
In addition to aesthetics, there is also ingenuity.
In the section of "Salt", she personally went to Zigong to experience every process of salt production.
In the section of "Harvest Season", she personally experienced corn, millet, pumpkin, peanuts and other crops from sowing seeds, to growing shoots, to fertilizing and weeding, to ripening and harvesting.
The section of "Blue Dyeing", dyeing and pulping production, pattern cutting, cloth coloring...... Each complex step was also demonstrated by her.
The more complicated video, which spans several months, or even several spring and autumn, this planning and persistence are admirable.
What's more valuable is that she is like this in almost every issue - "Ancient Fragrance and Ancient Food" series, "Oriental Intangible Cultural Heritage" series, "Chaohua Qishi" series, "Firewood, Rice, Oil, Salt, Sauce, Vinegar Tea" series......
Even years ago, when indie videos were crude, they were already quite ingenious.
In addition, she also changed her tricks and rejuvenated her life, adding roles such as mother-in-law, cats and dogs, and neighbors to increase the sense of interaction and freshness.
The accumulation of all the elements has created the symbol of "Li Ziqi", which is not slow but full of vitality, and has become the spiritual habitat of countless people.
The team only made it more abundant, but the soul of "Li Ziqi" has not changed.
Don't forget the original intention, you have to always.
It is precisely because of the calm heart and ten years of hard work that we have today's outstanding achievements, so the imitators who have succeeded each other have a lot to work hard.
Support Li Ziqi and look forward to seeing more of her works.
Author: Her sister, Source: She Sister Life (ID: tajie698), explore life and share beauty. The picture in this article comes from the Internet, if there is any infringement, please contact to delete.