#冬日观影计划#
Sentence | An-ching-hsien
Edit | 9527 Meow Goo-kun
Live streaming is now a "dangerous" industry, not that the nature of the work is dangerous, but the institutionalization of the increasingly standardized network, which is suppressing and sweeping away Internet celebrity anchors who do not respect netizens and consumers.
Li Jiaqi overturned because of the eyebrow pencil, and Huang of the traffic light was forced to go offline because of the vulgar content, and this time even the "Oriental Selection" overturned.
The cause of the incident was a warm-up video released by Dong Yuhui in early December, in which Dong Yuhui said a small essay about Jilin, but soon netizens fought over who the small essay came from.
The editor in the comment area responded that Dong Yuhui's copywriting was co-created by the team behind him, but when fans went to Dong Yuhui's live broadcast room for verification, Dong Yuhui denied it.
At the same time, Yu Minhong also admitted that Shanxi's small composition was created by Dong Yuhui.
This time the fans were unwilling, and many Dong Yuhui's fans revolted on the grounds of "Dongfang Selection Backstabbing Dong Yuhui".
After the incident became a big one, the editor of Dongfang Selection started a battle with netizens, claiming that he did not "reply to Hu", nor did he talk nonsense, the fact is that all copywriting is the result of team efforts, Dong Yuhui only occasionally changes the words a few times, it is Dong Yuhui who sits in front of the camera, but the workers behind the scenes have also made efforts.
Immediately afterwards, Dong Yuhui, Yu Minhong, and major media all mentioned the words "fan circle culture", and the angry Dong Yuhui fans began to vent to other similar platforms, and 60 people were embraced in the live broadcast room of Gaotu Jiapin next door, and fans called themselves "Dong Yuhui's mother-in-law", reminding Gaotu Jiapin to quickly dig people, and then this wave of wealth and wealth.
At the same time, the number of fans of Dongfang Selection also began to decline, and within 4 days after the incident fermented, Dongfang Selection lost nearly 100,000 fans.
At 11 o'clock this morning, Xiao Sun, the CEO of Dongfang Selection, angrily smashed his mobile phone and fans in the live broadcast room. Xiao Sun's attitude in the live broadcast room quickly appeared on the hot search, and was boycotted by netizens, some netizens complained that "this face really doesn't look like a person who is easy to get along with", "I don't have a lot of ability, my temper is not small, and my emotional intelligence is very low".
A wave of unsettled, wave after wave, and then the news of Dongfang Selection's internal chat group broke out on the Internet.
The content of the chat said, "Don't let Afterglow return to the East to audition...... The current situation is that the other side is basically extinguished, and the afterglow is extinguished...".
From the exposed chat content, it is not difficult to find that the contradiction between Dong Yuhui and Dongfang Selection CEO Xiao Sun is already very serious. It is reasonable to speculate that Dong Yuhui is constantly recognized by the public, and after his influence expanded, some people began to feel the crisis, which led to the fermentation of the incident in which the editor angrily scolded netizens in the comment area.
And if you carefully analyze the beginning and end of this matter, you will find that this wave of operations of Dongfang Selection is quite stupid.
Dongfang Selection's IP itself relied on Dong Yuhui's popularity, and his emotional intelligence and cultural heritage let the public see the value of the little people.
In other words, Yu Minhong launched New Oriental, New Oriental launched Dong Yuhui, and Dong Yuhui launched the signboard of Oriental selection. If it weren't for Dong Yuhui, it would be hard to say whether Dongfang Selection would be able to withstand the epidemic.
In love, Dong Yuhui saved the company from dire straits, and he was also the hero of Dongfang's selection.
Yu Li, Dong Yuhui is the signboard of Dongfang Selection, and the fan traffic is bound to Dong Yuhui.
Regardless of whether the small essay is from Dong Yuhui's hand, Dong Yuhui's emotional intelligence and heritage are facts, and the huge number of fans he has will naturally not sit idly by when the editor backstabs Dong Yuhui.
What's more, judging from the editor's attitude, they are not just asking for credit, but slandering.
Since the fermentation of the Dongfang selection incident, CEO Xiaosun also mentioned that "Dong Yuhui's annual salary is more than 10 million on the Internet". And the essence of the fermentation of the incident is here, Dong Yuhui should have been on the same position as Dongfang Selection, but the team behind him was obviously dissatisfied with Dong Yuhui's success.
kicked Dong Yuhui out, simply decisively, but Dongfang Zhen CEO never expected that Dong Yuhui's departure was also destined to take away some traffic.
Throughout the network, there are thousands of anchors with goods, and netizens chose Dongfang Selection not because of the CEO, but because of Dong Yuhui, so there was an incident of fans going to other live broadcast rooms to ask for Dong Yuhui to be signed.
As for CEO Xiao Sun, when he became the controller of the platform with real power, he thought that the platform was his own ability, and a series of behaviors could only be said to be Puxin, and he didn't know how thick the sky was.
Empathy, no company will indulge an anchor to grasp the lifeblood of the enterprise, and the current Dong Yuhui is such an existence in Dongfang Selection.
But the question is, what is the best way to change the situation?
At the beginning of Dong Yuhui's explosion, there should be some agreements signed, these contracts should be planned in the long run, of course it is not okay to be popular with one Dong Yuhui, but if a company has 10 Dong Yuhui, even if one of them has a problem, it will not affect the survival of the enterprise.
And Dong Yuhui, who has been out of the circle, is rich first and then rich, and wants to bring more educated and well-educated anchors to be seen by everyone.
Even the behind-the-scenes team can rely on Dong Yuhui's mouth to push the cultural writers in the team to the front of the stage. But Dongfang Selection chose the most stupid way to scare fans for credit and deny Dong Yuhui's influence.
The most outrageous thing is that Dong Yuhui got out of the circle with his talent, but other anchors were silent, is it not good ability, or is emotional intelligence not enough?
To put it bluntly, Xiao Sun, the CEO of Dongfang Selection, didn't dig up an anchor with the same personality charm as Dong Yuhui, and he was very stupid to go into battle in person, showing that he had neither long-term planning for the business territory nor emotional intelligence in the face of public opinion.
In the live broadcast room, Xiao Sun dropped his mobile phone again, and hung his face again, I am afraid that the president is used to it, I really think that he is a master, and he took out a "leader" appearance in the live broadcast room, and shouted at netizens in the air.
In Xiao Sun's body, netizens really saw why Dong Yuhui was popular.
He came from an ordinary background and his family conditions were not good, when Li Jiaqi responded that the eyebrow pencil was too expensive and accused netizens of not working hard and not making good money, Dong Yuhui replied to the netizens in the live broadcast room who felt that the price was high, "Gu cheap hurts farmers".
Because of his ordinary background, he can empathize with netizens and farmers, so his live broadcast will not pose as Xiao Sun, who is high up and leading a meeting.
This wave of public opinion is completely an opportunity given by Dongfang Selection to Dong Yuhui to become famous again, as for Dongfang Selection, as netizens said, "Dong Yuhui put a layer of cultural cloak on Dongfang Selection, and in the end, Dongfang Selection stubbornly took off this coat."
Dongfang Selection, who was clamoring to complete the cutting with Dong Yuhui, was loudly announcing to the world: "I'm just a stupid businessman."
Finally, what do you think of the turmoil in Dongfang Selection? Participate in the discussion in the comment area.