Text: Unknown philosopher
Unknown philosopher
Restaurants with low ratings may be more delicious, with more than 5 million views. Many people said that they went to a lot of high-scoring restaurants but frequently stepped on thunder.
Young people "straighten" high-scoring restaurants
Restaurant reviews are an important basis for us to know in advance whether the restaurant is good or not. The higher the score, the better the restaurant.
But now there are some young people who do the opposite, and specialize in eating in low-scoring restaurants.
Do young people like bad tastes nowadays?
Believe that good food can unify everyone's tastes. It's not that young people like bad tastes, but they look for real deliciousness.
The damage caused by the "high score" store
A netizen swiped a high-scoring restaurant on the Internet, but after entering, he was disappointed, and was asked to give a high score when he left.
I also saw a lot of well-rated shops, and after entering, I doubted my tongue and life, and I felt that only I didn't like it?
The feeling of "judging two stores" will usher in a large wave of bottoming out and counterattacking evaluation, yesterday was a high score, today is a low score, the high score is not maintained for a long time, and it will become a big project to brush the score all the time.
Who would have thought that the current high-scoring stores are all brushed out
Often when we go out to eat, we will encounter situations such as giving away drinks, and the clerk will come over and take a few bottles of drinks.
Ask if you can help me write a store review and give me a drink. If you refuse, you may also say if you can help, we have an assessment, and I am still a few short of enough. This situation is basically difficult for everyone to refuse.
There are also clerks who directly help write reviews, and they have already sent it out before they have time to see what the content is.
Too many so-called evaluations are not real evaluations.
Brushing has been going on for a long time, and many evaluation platforms have a lot of swiping situations. After all, small shops with high scores will be placed in the most prominent places, while restaurants with low scores will definitely be overlooked.
Many people walk into the small store casually, but they can be amazed, maybe they are blindfolded by the so-called evaluation APP, blocking the eyes that really find deliciousness. The reason for the existence of evaluation apps is becoming more and more commercial. The evaluation app will eventually usher in a day of trust collapse.
Why choose 3.5 points?
The low-scoring restaurants that young people choose are not the lower the better, and there is definitely a reason for a score of 1 or 2. One or two points of the store must have a big reason for itself, environment, quality, one of the two, but any big problem may be 1 or 2 points.
Some netizens said that they placed an order at a 1 branch, but no takeaway was delivered.
Netizens ridiculed: Do you know why 1 point?
A score of 3.5 is not random. Many young people find that it is better to choose a restaurant that is in the middle of the score.
Basically, it can ensure that most of the stores that really market will not like this score, and many high scores rely on the operation of professional organizations to achieve high scores.
Many of the above 4.2 points are operated by a dedicated operation team to have such a high score, and many merchants said: Usually the hotel is very busy, and there is no time to care about any evaluation.
And 1 bad review requires more than 10 positive reviews to pull back a little. High scores are hard to maintain. This is also the reason why the average store cannot maintain a high score.
Only stores that rely on reviews to survive will care so much about scores, and more good stores rely on word-of-mouth to slowly increase their popularity. There are many well-known restaurants that come step by step, and most of the fat people who eat in one breath will not come down for a long time.
Rating platform chaos
Some netizens said that their bad reviews for merchants were hidden by merchants. The netizen ate at a restaurant in Shanghai and took photos of each dish, but the taste of the dishes did not reach the height of the price, and he felt that the expectation value should not be given a bad review, and after 4 style months, he found that the tenant's evaluation was identified as a wrong review and then hidden.
This made netizens very angry, and the merchant posted the feedback that his comments were folded on the Internet.
aroused the emotion of netizens, customer complaints can be withdrawn through various loopholes.
Many Internet celebrity restaurants can only be popular for a while
Internet celebrity restaurants rely on decoration and special tastes to have a temporary popularity and praise, but the taste is average.
Many netizens who went to the restaurant for their appearance were "bowed".
Netizens saw a store on social networks with a good appearance and a good rating, so they went in and felt it.
I ordered three dishes, but found that there were a lot of thunderbolts in each dish. First of all, the portion, which is basically only enough for two or three bites, secondly, the seafood is not cleaned of sand, and finally the taste is sweet.
In the end, both of them only ate a "full mouth" and returned in disappointment. It can be seen that the photos posted basically haven't moved much.
Not all restaurants that have exploded on the Internet are as perfect as they are seen in the photos posted, and you can't forget that restaurants are places to eat just for the sake of taking pictures, and no good food is not worthy of being loved by many people.
Now there is a phenomenon called "Internet celebrity check-in". To put it bluntly, it is blind conformity, everyone has been there, and I must go. It's a really bad atmosphere. This is the source of many online celebrity stores that can become popular for a while and then close down overnight.
Many online celebrity stores have the phenomenon of big store bullying customers, first of all, many people come, overcrowded and don't care about losing one or two small customers. There are also reactions: I was made face by the clerk when I took pictures in the Internet celebrity store.
Compared with high-scoring restaurants, the old restaurant is the best choice
The high-scoring restaurant is a little foamy, but the long-standing restaurant that has been praised by the people is definitely better than the high-scoring restaurant. Nowadays, many Internet celebrity stores that have suddenly become popular are rarely because of how delicious they taste, but because the atmosphere is very good, there are a lot of decorations, the dishes are very novel, and the photos are very good. The old shops are all time-honored brands for more than ten years, and the taste is first-class, and they have been eating for many years.
The popularity of delicious flavors is more reliable than that of APP evaluations. Good tastes are always remembered.
Someone on the video said that he liked an old restaurant very much, it was really delicious, and his ex-girlfriend brought him here.
Later, after the boy broke up, he found a new partner and brought him over for dinner, and the funniest boy's ex was also taking him to dinner with his current boyfriend at this restaurant. Later, the breakup boy found that his ex's boyfriend had brought another girl to the restaurant.
The impact of quality reviews on restaurants
What is the reason why so many restaurants are chasing high scores? For a long time, there was a kind of blind trust in high ratings. And open a variety of food ordering query software, these high-scoring restaurants will be on the first page, and there is a high probability that they will be clicked.
With traffic, these restaurants naturally have countless popularity. It's hard to gather popularity, and there are too many restaurants these days. A lot of restaurants are drowning in these signs. Nowadays, many restaurants are working scores in order to fight their way out.
"With such a high score, you must try it", "If you don't try it, you will miss out on 100 million" This kind of thought brushed many people's minds like a barrage, and the high score made the restaurant "stand up".
So, if you were a merchant and you found such a shortcut, would you take it?
No matter how good a shortcut is, there are drawbacks, and a simple thing like eating, you can judge whether it is delicious or not, and you can take a shortcut, you must have a veritable qualification in order to do business.
There are also many high-scoring takeaway restaurants that don't even have a storefront, just a black workshop, and such a store can also operate a high-scoring store, which is very difficult to accept.
Searching for a Random Elephant
Nowadays, many people will swipe the blogger's store visit video, and seeing the food the blogger eats is very good, it will bring a lot of traffic to the restaurant. However, there are also some shops that are chaotic.
Nowadays, many bloggers who visit stores are for traffic and revenue, becoming the dominant traffic and being dominated by traffic at the same time. A lot of videos or reviews with good traffic are outflowing, so no matter what the facts are or whether they are true, they will hurry over to evaluate them. After arriving, you may taste two bites casually, and then take a picture and edit it, which will guide a new wave of traffic after the release of this video information.
As a pioneer of deliciousness, if the blogger has been following the traffic, the future will not be clear.
Some netizens posted on the Internet that they happened to meet a blogger who visited the store.
Many bloggers go to the new store to take pictures of people, and the store prepares rich food, but the bloggers only take pictures, and basically leave without moving a few bites, and the waiter will bring a lot of them back directly after coming, and only some of them are poured out.
Many businesses use store bloggers to gain a lot of favor, if you seize the opportunity to show your excellence, I believe that the online store is not only for store bloggers, but also for every young person who enters the store.
No one likes "dark cuisine", and young people are just on the way to discover authentic deliciousness. Times are changing, hobbies are changing, and tastes don't change. A good taste must have been passed down through the ages. For example, Su Shi's Dongpo meat, such as donkey rolling, and so on.
Create a restaurant that young people like 3.5 points, and do a good job of what young people like is really delicious, and I believe that business will explode.
As more and more people respond to false and prosperous restaurant reviews, businesses will improve taste and hygiene, and there will be an occasional wave of consumers.
【Disclaimer】The process and pictures described in the article are all from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible!