Andy Lau endorsed sauerkraut?
Recently, some netizens discovered
A product called "Xinkai Desert Lactic Acid Bacteria Sauerkraut".
The bag was printed with Andy Lau's photo
Relevant information is a cause for concern
The sauerkraut packaging bag is printed with stills of Andy Lau. Image source network.
01
For false advertising!
Andy Lau's brokerage company sent a letter
December 12th
Andy Lau's brokerage company Hengtai Huanyu Co., Ltd
Issuance of a Statement of Infringement on this matter
said Andy Lau endorsed "newly developed lactic acid bacteria sauerkraut"
It is false advertising information
stated in the statement letter
▼
Andy Lau has never and has no plan to endorse the "Xinkai Lactic Acid Bacteria Sauerkraut" and other related products and services represented by "Heilongjiang Tianmiao Agricultural Products Processing Co., Ltd.", and has not authorized any company or individual to use Andy Lau's portrait and name on the "Xinkai Lactic Acid Bacteria Sauerkraut" and other related products.
The endorsement information about Andy Lau is only sent by the company and the official website of the company's holding company, "Yingyi Holdings Limited".
Andy Lau's agency said that it would investigate the above-mentioned infringement of Andy Lau's portrait rights, name rights, reputation rights, intellectual property rights and other civil rights and interests, and reserved the right to pursue legal prosecution.
Source: Andy Lau fan official website "Andy World"
02
The manufacturer's staff responded
The manufacturer of this "newly developed lactic acid bacteria sauerkraut" printed with Andy Lau's stills is Heilongjiang Tianmiao Agricultural Products Processing Co., Ltd.
Previously, a staff member of the company said that they signed a contract with a film and television group, and did not sign a contract with Andy Lau himself. The merchant said that the film and television photos were printed on the packaging bag, and the caption of the photos was "The starring role of the movie "Bomb Disposal Expert 2" joined hands to help the new sauerkraut in the wilderness", and it was not clear whether it was illegal.
After the statement letter was issued, the reporter called Heilongjiang Tianmiao Agricultural Products Processing Co., Ltd., the manufacturer of "New Pioneer Lactic Acid Bacteria Sauerkraut", and asked whether it would continue to sell sauerkraut products printed with Andy Lau's photo. A staff member said that the matter was decided by the leadership, and no notice had been received for the time being.
03
This year, Andy Lau's brokerage company sent it
At least 84 false advertising claims
In fact
There were companies before
The defendant was accused of illegally using stills from the movie starring Andy Lau
▼
According to the judgment document network, Zhejiang Zebrafish Health Technology Co., Ltd. once stole Andy Lau's photo, claiming that he was the spokesperson of the water purifier product, and was sued by Andy Lau for compensation of 2.01 million yuan, and publicly apologized.
In the end, the court ruled that the company should immediately stop the infringement, publicly apologize, and compensate Andy Lau 500,000 yuan, in addition to all legal costs.
As of December 11
According to incomplete statistics from Jiupai News
Light is 2023
Andy Lau's agency sent at least 84 letters
A letter of declaration against false advertising
The vast majority are "miscellaneous cards" that are not well-known
It is worth noting that Andy Lau's fake endorsement coverage is comparable to that of his people, including clothing, food, housing and transportation and other fields.
There are more conventional products such as clothes, men's belts, watches, mobile phones, microphones, sauce-flavored liquor, etc., as well as mahjong machines, diet pills, pot chicken restaurants, fried chicken burger restaurants, betel nuts, wooden doors, public seats, and even real estate, private dishes and other products that have little to do with Andy Lau's personal image.
Andy Lau's agency has repeatedly sent letters to false advertising. Source: Andy Lau fan official website "Andy World"
Will you buy a product because of an endorsement?
For this kind of false endorsement infringement
What do you think?
Welcome to chat in the comment area~
Source: Jiupai News, Andy Lau's official website "Andy World", Shenzhen Evening News, News Square, 21st Century Business Herald
Editor-in-charge: Tian Dechu
Editor: Anne Xu