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The panda business is on fire! South Korea's Fubao version of the credit card was sold out in three days, and the panda-themed pop-up store sold more than 5.4 million yuan in two weeks

author:Nine Faction Express

[Source: China Economic Weekly]

China Economic Weekly-Economic Net News In South Korea, the family of the giant panda "Fubao" in Everland has a high popularity. Recently, Everland in South Korea launched a panda-themed winter celebration.

The panda business is on fire! South Korea's Fubao version of the credit card was sold out in three days, and the panda-themed pop-up store sold more than 5.4 million yuan in two weeks

The dynamics of the giant panda family in South Korea have always attracted much attention. In March 2016, giant pandas "Aibao" and "Lebao" arrived in South Korea and stayed at Everland. On July 20, 2020, "Aibao" gave birth to a female cub named "Fubao". This baby panda, which has a super high degree of attention since birth, has been nicknamed "cultivation idol" by many netizens, and every important moment since its birth has been recorded, and countless "cat fans" have watched it grow from a cub of less than 200 grams to a vibrant and often funny "girl". On July 7, 2023, giant panda Aibao gave birth to twin cubs, which are expected to be seen to the public in early 2024.

The panda business is on fire! South Korea's Fubao version of the credit card was sold out in three days, and the panda-themed pop-up store sold more than 5.4 million yuan in two weeks

According to CCTV Finance, at present, in South Korea, panda fever has swept many fields such as social networks and commodity markets, forming a social and cultural phenomenon. Major Korean companies have launched products related to Fubao, with financial institutions selling out a limited number of Fubao credit cards at the beginning of this month, which were sold out within three days, and some chat apps launching paid emoji packs, which topped the popularity charts in one day. Last month, the pop-up store of giant panda merchandise opened in Seoul was sold out in just five minutes for tens of thousands of reservations, and the sales in two weeks were about 5.4 million yuan, far exceeding the level of ordinary clothing stores.

The panda business is on fire! South Korea's Fubao version of the credit card was sold out in three days, and the panda-themed pop-up store sold more than 5.4 million yuan in two weeks

New Media Editor: He Yingxi

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