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In the northern region, the winter is cold, and the bathing centers are even more popular, and some even have a bathhouse culture. However, in recent years, the business of bathing centers has become more and more deserted, and many once thriving bathing centers have suddenly disappeared.
Or has people's consumption Xi changed? This article will analyze the crisis of bathing centers from two aspects, and what impact it has on our lives. Do you still go to bathing centers?
1. Due to the impact of the epidemic, people pay more attention to health security
A global epidemic has swept the world, bringing huge impacts and challenges to people's lives. To prevent the spread of the virus, people had to go out less, avoid crowds, maintain social distancing, wear masks, wash hands frequently, disinfect, and more.
Although these epidemic prevention measures have effectively controlled the development of the epidemic, they have also made great changes in people's lifestyles. Many people who originally liked to go to bathing centers have also begun to worry and resist this kind of place.
The bathing center is an enclosed space with a lot of foot traffic and frequent contact between people. In such an environment, if there is an infected person, it is easy to cause the spread of the virus. In fact, some bathing centers have been exposed to cluster infections, which has aroused widespread concern and condemnation from the society.
These incidents have not only brought huge losses and troubles to the operators and customers of bathing centers, but also posed a threat to public health and social stability.
In addition, the hygienic conditions of the bathing center may not be up to standard, some may use reused disposable products, some may not be thoroughly disinfected, and some may have privacy issues such as candid photography. All these make people feel less secure about bathing centers and dare not enjoy this kind of service anymore.
Second, the concept of consumption has changed, and people's demand for bathing is more diversified
In addition to the impact of the epidemic, there is another important reason for the decrease in people's interest in bathing centers, which is that people's consumption concepts have changed, and the demand for bathing has become more diversified. With the development of society, people's living standards have improved, and the requirements for bathing are no longer just cleaning and relaxation, but more attention is paid to personalization and quality.
Many people prefer to share a bath with strangers, preferring to enjoy the privacy and comfort of their own home. Some people will also decorate their bathrooms and add some intelligent and humanized facilities, such as thermostatic faucets, music nozzles, jacuzzis, etc., to improve the comfort and enjoyment of bathing.
Some people will also buy some high-end bath products, such as flower petals, aromatherapy, bath salts, etc., to increase the fun and effect of bathing. On the other hand, people's demand for bathing is no longer limited to bathing, but pays more attention to the added value of bathing, such as health, beauty, health, etc.
Many people will choose some professional bathing institutions, such as spas, hot spring resorts, beauty salons, etc., to enjoy more professional and efficient bathing services. These bathing establishments not only provide bathing functions but also provide some other services such as massage, skin care, nail art, haircut, etc., which can meet people's different needs and preferences.
Moreover, the environment of these bathing institutions is also more elegant and comfortable, allowing people to enjoy a high-quality lifestyle while bathing. For example, some spas will customize a suitable bathing plan according to the customer's physique and preferences, including water temperature, water pressure, water quality, water flow, water sound, etc., to achieve the effects of regulating qi and blood, balancing yin and yang, detoxifying and nourishing the skin, relaxing the muscles and activating the body.
There are some hot spring resorts that make use of the natural hot spring resources and provide a variety of different hot spring pools, such as medicinal baths, flower baths, wine baths, milk baths, etc., to moisturize the skin, promote metabolism, enhance immunity, relieve stress and other effects.
There are some beauty salons that combine the latest technology and products to provide a variety of different beauty treatments, such as skin boosters, water oxygen meters, crystal dermabrasion, etc., to improve skin texture, remove blemishes, brighten skin tone, tighten skin and other effects.
epilogue
Bathing centers, once an indispensable part of people's lives, are now facing an existential crisis.
Among them, there is not only the impact of the epidemic, but also the change of consumption concepts. Perhaps, if the bathing center wants to win people's favor again, it needs to carry out some reforms and innovations, improve its service quality and safety level, adapt to people's new needs and preferences, and create a more personalized and high-quality bathing experience.