Hello everyone.
Not long ago, Durex launched a power bank.,But I only swiped it recently.,Perfect missed the lottery.。。。
It's really unthinkable, there are really a lot of peripheral flowers for Durex this year, and there is actually a power bank?!
And his family's peripheral products focus on one-
There are no tricks, it's all "emotion".
"Long Battery Life, Overtime for Love"
"Enjoy the delay, enjoy the joy"
If I didn't look at the name of Durex, I would think that the copywriter was talking about mobile phones or new energy vehicles.
But if you don't say that the context is important!
We all know that it is the battery life of the power bank, and we all know that it is the overtime of the power bank, and when it comes out of Durex's mouth, it becomes "Chinese culture is broad and profound", and "lasting" and "overtime" have that kind of overt and secret and meaningful intentions
。
Along with the launch of the power bank, there is also a three-in-one charging cable.
"Tacit understanding is full, feeling the synchronization"
Laughed to death-
Low EQ: Have two heads, charged together.
High emotional intelligence: tacit understanding is full, and feelings are synchronized.
If you don't say what your lover said, it's ambiguous!
Not only that, this charging cable pattern is more than a little bit, which fully interprets the social reality that "the same company" cannot fall in love.
Apple and Apple can't be together, Huawei and Huawei can't be together, because each type of phone has only one head, and the so-called feeling synchronization cannot be achieved.
▼
Every time Durex's peripherals are launched, it can be said that things are practical, but there are many words!
At the beginning of this year, Durex launched mahjong, called "Durex Mahjong", and the color is Durex's classic blue and white.
Then he used this set of mahjong to show us how to reach a consensus in front of everyone.
The "10,000" card became the "second" card, and then one, two, three...... Eight or nine times
。
At the top end of "red", a small "no" was added, which became "not in the middle".
Probably not pregnant.
The "east" in the southeast and northwest of mahjong is homophonic to "du".
Good guy, can you play mahjong well!!
Then, in February this year, Durex also opened a live broadcast room, not selling sets, but peripheral products.
Durex Mouse Pad:
The streamer called it "long and big", "not as small and short as other mouse pads", and praised it as "long-lasting".
With it, when you don't know what to send to someone, a Durex mouse pad can also help you find a love word casually.
Durex phone case:
"Amazing at night, can't get up in the morning"
This sentence is accompanied by either a hard-working worker or an old driver.
Not only that, Durex also sold a "love open class" on Douyin.
This selling goods is indeed in-depth consumer needs, and perfectly takes care of consumer emotions hahahahaha...
Screenshots show that 472 people have been sold. I want to ask the 472 people at that time, how is this love course, and has there been progress in love?
Earlier brand merchandise, there are also Durex carpets.
If you think about it carefully, the copywriting doesn't seem to be wiped if it's rubbed...
It is in this kind of word game that Durex stimulates the nerves of users.
In the past two years, Durex has been silent a lot in poster copywriting, but he has never stopped doing things~