The prices of the three new models that will be launched in December are bolder than the other
More than ten years ago, we hoped that domestic cars would rise, and then use the price advantage to sweep the joint venture car market, but more than ten years later, we will find that sweeping the joint venture car market is really not just a price war can win thousands of miles away, in the 200,000 and 300,000 areas have also become the main battlefield of domestic cars, especially domestic new energy vehicles.
Today, let's take a look at the three new cars that will be launched in December, including two domestic new energy vehicles with very bold prices.
The pre-sale price of BYD Song L is 220,000-280,000
I haven't figured out why BYD launched this car, there is a bit of a sense of detention, but can this price make BYD Song L a big sell? At present, it is more difficult to see, after all, there are too many cars that can be bought with a budget of 220,000 yuan, and BYD's medium and large sedan BYD Han can also be bought. In addition, there is also the wisdom of the LS6 and even add some money to buy Tesla.
Song L may be more aimed at BYD enthusiasts, after all, this is a pure electric coupe SUV, the appearance can indeed play, but the price is really not cheap.
Song L positioning medium-sized SUV, wheelbase reached 2930mm, it can be said that the space is not bad, the battery pack warranty cycle is the first owner of the lifetime warranty, although there are some replacement conditions, but there is better than nothing. A more detailed configuration table will not be known until the Song L is finally launched. As for the final starting price, it is believed that Song L will be further reduced, and it is estimated to be around 199,800 or 206,800.
The pre-sale price of the 2024 Mercedes-Benz E-Class is 450,000-540,000
The changes in the appearance of the new Mercedes-Benz E are mainly focused on the light strip at the rear, and the changes in the front face are not large. The starting price of 450,000 is not low, but don't look at the current fire in the new energy market, but the monthly sales of Mercedes-Benz E-class remain above 10,000 units.
The reason why Mercedes-Benz E-class sells well, in addition to product power and brand power, is also an important reason for maintaining a decline all year round. The 2023 Mercedes-Benz E-Class has dropped by more than 60,000, and the entry-level model is more than 370,000.
To be honest, the Mercedes-Benz E-class is still hot, indicating that the market's recognition of the Mercedes-Benz brand is still very high. Although it is not a problem to buy a medium and large SUV like the ideal L7 at this price, or even to win the ideal L9, the Mercedes-Benz E-class is still regarded as a business car, and a big reason is the influence of the Mercedes-Benz brand.
Some people may ask, why while Mercedes-Benz E, BMW 5 and even Audi A6L are still selling well, domestic new energy vehicles, especially high-end brands, can still sell well? On the one hand, they don't want to succumb to the brand, and on the other hand, they want to enjoy the larger space and more usage scenarios brought by Li Auto. Therefore, it is not difficult to understand that many luxury car owners have another Tess or Ideal or other brands in their hands.
The pre-sale price of the M9 is 500,000-600,000
I've always wondered why the price of the world has been reduced to more than 500,000 all of a sudden. Ask the worldM7 has just improved a little,Ask the worldM9 actually came out at double the price,Ask the world is not now to PK ideals,But to PK with yourself。 Although Huawei's bonus cannot be ruled out, there are many people who buy 10,000 mobile phones, and there are very few people who can afford to buy 500,000 domestic cars.
The development ideas of the world are a little incomprehensible, and the price impression makes people feel "high and low". If you want to play the ideal in the field of range extenders, it seems that you have to look at next year's dark blue. Although the product power of Wenjie is good, Deep Blue is more likely to become an ideal disruptor. Why?
(1), the dark blue is from the bottom to the top, the dark blue is not yet a large SUV, if the ideal has not looked down before, the dark blue first impact the ideal position, then the ideal is the defender. And if the price of dark blue is kept at 200,000, then potential users who buy ideal may buy dark blue. The ideal can sell fire when it comes out, what are you afraid of with Deep Blue backed by Chang'an?
(2)] The appearance of dark blue has improved a lot, especially for SUV models. The navy S7 looks much better than the navy SL03. You must know that now, whether it is ideal or questioning, their appearance can only be said to be decent, and they are not as scientific and technological as Gaohe. If the medium and large SUVs launched by Deep Blue have a better breakthrough in exterior design, then in the extended range market, Deep Blue will inevitably kill all sides. I have to say that although the price of Leap's range extender model is not high, the problem of Leap is that the appearance is too mediocre.
(3), now consumers are very reluctant to sell domestic cars expensive, after all, domestic cars have to be affordable, but the ideal and the question of the M9 price, ordinary people must not be able to afford it, if the dark blue to a less than 200,000 medium and large SUV, you can imagine who will sell better.
All in all, it's a good thing that domestic cars have high-end models, but if the price is set too boldly and it doesn't end well in the future, that's also your choice.