【Opening】
In 2022, the Chinese women's football team won the Asian Cup in one fell swoop, winning dazzling light, and at the same time shouldering the expectations of the public. In 2023, the successive defeats in the three major competitions have plunged the women's football girls into a whirlpool of controversy and doubts, and at the same time, the head coach of the national team, Shui Qingxia, also announced her departure, and the Chinese women's football team can be said to be "internal and external troubles"... From returning to the top to re-entering the trough, from full of expectations to declining trust, some people take advantage of the trend and turn around and leave, but there is a brand that has nothing to do with the change. For the current women's football girls, they need more support and strength to move forward bravely.
(Photo source: official website of the Chinese Football Association)
As a close partner of the Chinese Women's Football Team and the Women's Super League, we have always been by our side every new day regardless of the size of the game. Neither chasing fame when winning the championship, nor turning away when losing, not chasing traffic or fearing people's words, always silently and firmly guarding. And this kind of persistence is actually the adherence to the original intention. Xinri adheres to the love for the Chinese women's football team, and the women's football girls stick to their love for football, and the two-way rush shines with sonorous power, which is also a kind of power to walk towards the sun.
01. The end does not end the momentum
This brand insists on being the "twelfth man" behind women's football
Just as a rose blooms brightly in the sun, a sonorous rose needs a warm and determined companion. Although the results of the women's football tournament this year are not satisfactory, and many people are hesitant to wait and see, there is one brand that has always been silent. From the sincere accompaniment of the World Cup, to the warm support of the Asian Games, to the firm platform of the Olympic preliminaries, it not only fully supports the Chinese women's football team, but also silently pays attention to cultivating the "reserve force" of women's football The Women's Super League. In the final match of the 2023 Chinese Football Association Women's Super League on December 2, we saw this figure full of love and firm companionship - Xinri Electric Vehicle.
This time, Xinri organized a group of fans, friends, dealer partners and local youth football players to watch the game together. Although the weather was cold, it couldn't stop everyone's enthusiasm to come and watch the game.
Ms. Chen Yuying, senior director of Xinri Co., Ltd., also came to the scene to cheer for the women's football girls. The support and companionship of Xinri as always, like the warm sun in winter, ignited the entire arena.
On the viewing platform, the cheers and cheers and the swaying and waving of the new sunset have become a unique landscape.
The atmosphere off the field was very warm, and the competition on the field was also extremely fierce. In the 8th minute of the first half, Li Yanfei's shot in front of the goal was saved, and Chen Ying made a contribution to the goal, scoring the first goal for Wuhan Chegujiangda; In the second half, Li Yanfei grabbed the point and scored to take the lead again, and the "king of goalscorers" Temwa scored a hat trick and scored consecutive goals. In the end, Wuhan Chegujiang won 5:1 and successfully won the Women's Super League championship, achieving the "four consecutive championships" of the league and the "Grand Slam" of the season, and also creating a new record of winning the Women's Football Championship, FA Cup and Women's Super League in the same season for the first time in the club's history. Throughout the game, the girls of the women's football team showed the spirit of not admitting defeat to the fullest. I have to say that the sonorous rose has a promising future.
After the game, Ms. Chen Yuying, senior director of Xinri Co., Ltd., and the vice chairman of the Chinese Football Association and the vice mayor of Wuhan City presented awards to the champion team. In the presence of the fans, the girls lifted the trophy. Director Chen Yuying also presented the championship car to all members of the team on behalf of Xinri Electric Vehicle, and thanked everyone for their hard work and dedication in the event stage. The girls also enthusiastically gave away their signed jerseys in return, thanking them for their companionship and support along the way.
02. Walk towards the sun
The firm companionship of the new day has always been full of flowers
From the Women's Super League to the Chinese women's football team, Xinri's support has always been the same. Insist on sponsoring the Women's Super League, which has not received much attention, provide field cars for the event, and actively help the Football Association to promote football. In the three major competitions this year, it is even more firmly expressed its unconditional support, and incarnated as a "mother's family" to protect and accompany the women's football girls to forge ahead. This kind of brand pattern that has nothing to do with winning or losing goes straight to the hearts of the people.
To help the development of youth football, Xinri's support will be steady and far-reaching. Such a firm support, in addition to the original intention of full of love, also stems from the original intention of Xinri to help the development of Chinese football. Young people are the reserve force of Chinese football, and Xinri has repeatedly expressed its importance to the development of youth football. From organizing children to visit the women's football training base and interacting with their sisters, to inviting young players to watch the game and experience the daily training of the women's football sisters... New Day silently planted the seeds of dreams in the hearts of children. This kind of brand wisdom that continues to accompany people is praised.
It can be said that the new day allows us to see the hard work and tenacity of the Chinese women's football team on the green field, and also allows us to see the hope and future of Chinese football. Xinri has always supported the Chinese women's football team again and again with the purest original intention, the warmest perseverance and the most sincere attitude, and his support has never stopped on the field.
[Ending]
The end of the 2023 Women's Super League season does not mean the end of sportsmanship. Although the road is far, the journey is coming. On the field, every moment is new, all the stops and rests are only temporary, and the accumulation can make people better start again. As the "twelfth person" behind the women's football team, Xinri, a Chinese brand that has always been committed to the sunshine, believes that with his warm perseverance and companionship, the sunshine belonging to the women's football girls will arrive.