Ask the M7 to take the lead, selling nearly 20,000 units in November, asking: Is it really so charming?

On December 1, car companies successively announced their sales results in November, among them, Huawei Wenjie, which was still very "low-key" in the first half of the year, delivered a total of 18,827 new cars in November, and the biggest contributor to this is the new Wenjie M7 that has just been on the market for more than two months.

According to the data, the cumulative delivery of the new M7 has exceeded 27,000 units, and the delivery of the M7 bicycle in November was as high as 152425 units, while in October, its delivery volume was only 10,547 units, and the monthly sales soared by more than 5,000 units, which shows its popularity.

The question is, is the M7 really so attractive?

Specifically, the new M7 was officially launched on September 12 this year, with a price range of 249,800 yuan to 329,800 yuan, and the cumulative number of Dading vehicles has exceeded 100,000 yuan in less than three months.

The biggest attraction of the new car is that the price reduction and additional equipment are added. Compared with the old model, its starting price has been reduced by 40,000 yuan, but its various configurations have been comprehensively improved, especially in the intelligent sector.

Equipped with Huawei ADS2.0 high-end intelligent assisted driving and Hongmeng cockpit 3.0, it will also take the lead in realizing an intelligent driving experience that does not rely on high-precision maps by the end of the year, according to Yu Chengdong, "the whole country can be opened". For other car companies, Huawei's autonomous driving function is the killer feature of the brand's resurrection when there is not much difference in the various configurations of the vehicle, and the skyrocketing sales data is the best proof of this.

You must know that since the beginning of 2023, the sales of Wenjie have been relatively sluggish, and the combined sales of its two models - Wenjie M7 and M5 (including extended range version and pure electric version) are not as good as the sales of last year's car, with a cumulative sales of less than 30,000 in the first half of this year, and the glory of the past monthly sales of more than 10,000 no longer exists.

The reason for this is that it is most likely affected by the involution of the market. Take the M5 as an example, in the mid-size SUV market, compared with the same level of new energy, the price is high, and it is overtaken by the dark blue S7 and Leap C11, which start at hundreds of thousands; Tang DM and Xpeng G6, which are similar in price, both have distinct personalities, the former is more stable, and the latter highlights young technology, so they have their own relatively fixed and loyal consumers.

Although the M5 is backed by Huawei, Cialis, and there is nothing to say about scientific and technological intelligence, the Wenjie brand has just been established, and many consumers are still in the wait-and-see stage, and the price range of the M5 is two or three hundred thousand yuan tends to be Tesla, Mercedes-Benz and Audi and other car brands with higher brand awareness at the same level, after consumer comparison, it further weakens the advantages of the M5.

It is also foreseeable that the fate of the 2022 Wenjie M7 in the medium and large SUV market will not be able to beat the BMW X5 with a row, and the ideal L series will also lay a solid foundation with family comfort, and it will not be able to compete with the reduced price of fuel vehicles, such as the Tourang, with a price of nearly 300,000 yuan, so that the Wenjie M7 is stuck in an awkward position - the poor can't afford it, and the rich people look down on it. As a result, the monthly sales of the M7 did not exceed 1,000 units for four consecutive months, and the sales volume of the Wenjie brand continued to shrink to less than 10,000 units.

Fortunately, the new M7 broke the deadlock in time and achieved a monthly sales of nearly 20,000 as a whole, which can be said to play an important role in reviving the brand.

It's a pity that it's now approaching the end of the year, and there is not much time left for the question world to hit the annual sales, with more new cars on the market, such as the Zhijie S7, it can be said that it is full of stamina, and it should be able to achieve good results next year.

It is reported that in order to deliver new cars to users as soon as possible, Wenjie has been improving its delivery capacity, and it is expected to deliver 23,000 new cars in December and about 30,000 by 2024. Are you optimistic about Huawei? Welcome to leave a message to discuss.

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