Wu Jing Investment, so good to cry, lying down and counting the money in "Goodbye, Li Kele"

Wang Xiaolie is the director of "Amazing Dog" and "Little Dog Xiaoqi", and the photographer of "Wolf Warrior 2".

This time, "Goodbye, Li Kele" combines the dog with Wu Jing, although it sounds a little wrong, but everything seems to be quite logical.

As a dog film and a romance film, it is inevitable to pay tribute to some classics of film history.

In the film, it is obvious that there are two places, one is that Jiang Long put headphones on Tan Songyun to pay tribute to Sophie Marceau's "First Kiss".

The second is that the dog Coke runs to Tan Songyun, and the mixing and meeting at the end, which is similar to the running and matching of "The Tale of the Loyal Dog Hachiko", all to make the tears break the embankment.

But compared with these two routine films, the routine of "Goodbye, Li Kele" is too calculating.

Flag, extubation, college entrance examination, early love, dog raising, mother and son, couples, as soon as the elements come out, they come deliberately, the plot is obvious, and you can know it without using your brain.

Every step of the development of the plot is calculated, the contradictions, conflicts, and sensationalism are all in order, and at what stage it is, what kind of reaction the audience should have, they are all stuck in progress.

For example, at the beginning, Li Boyu (played by Wu Jing) and Li Yan (played by Tan Songyun) skied for the second time, and Li Boyu had an accident and then died, leading to the dog line.

Then Li Yan met the dog, Pan Yanqiu (played by Yan Ni) did not let it be raised, and the second confrontation appeared, but the dog saved Pan Yanqiu and let her escape the fan drop, Pan Yanqiu agreed to raise a dog and could only keep it in a skewer shop.

is always in the skewer shop, which seems not close, and the director arranges a second crisis and makes the dog look like Li Boyu.

Sudden rainstorm, the store was flooded, the power lines were broken, the mother and child were in danger, the dog closed the gate to save his life, Pan Yanqiu promised the dog to enter the house and officially became a part of the family.

Then the difficulties behind are all solved by dogs, and the skewer shop can't find the seasoning, so it's at a loss? The dog can find it, and the secret recipe at the bottom of the pot doesn't know, so there's no way to start?

This approach is opportunistic, not to arrange a slightly reasonable bridge step by step, but directly in one step, magnifying dogs, mythical dogs, and dog adults, what you want is the audience's amazement, not logical self-consistency.

These small contradictions are followed by the biggest contradictions in the film.

The mother signed and removed the tube without consulting her daughter because her husband could no longer be treated, and her life was difficult, and the mother and son had a grudge.

It doesn't matter, there is a dog, the mother shoots at the beginning, and the daughter also shoots at the end, and the bullets are all aimed at the father (dog).

As for the middle part, the cliché trick.

The dog was stolen, everyone was anxious, Li Yan and Zhang Huaijun (played by Jiang Long) blocked the thief but couldn't resist it.

When scratching her ears and cheeks, Pan Yanqiu rode a little electric donkey and turned into a chivalrous woman, fighting with the gangsters, Li Yan saw it in her heart, needless to say, the mother and daughter were reconciled as before.

At the beginning, the resentment of breaking up the mandarin duck because of the imminent college entrance examination also followed Li Yan's admission to university, Pan Yanqiu told her that she could make her own decisions and send Zhang Huaijun to resolve the conflict.

After the release of the previous suspicions, it was a blockbuster tearjerker.

The daughter is not the only one who remembers her father, and although her mother does not easily show her emotions, she also misses her husband.

Li Boyu's account has been cancelled, but his mobile phone number has been retained, Li Yan sends daily messages and confides, often going to the secret base, and Pan Yanqiu also prepares information on big and small things, and works hard to run a skewer shop.

The mother and daughter are doing the same thing, and their love for Li Boyu has never diminished by half.

Although there are bugs in the text, it is enough to move people's hearts emotionally, what the director wants is that the audience doesn't care, and the emotions are up for a while.

At the beginning, the mother extubated, and the daughter was "extubated" at the end, and the contrast was formed, so that the movie closed the loop, near the end, and then let the audience review the touching moment, the audience cried, and the movie became because of its routine.

The reason why "Goodbye, Li Kele" did this is because it captured the audience's movie-watching psychology.

Especially for female audiences, the catering films customized for them, from the gender proportion of the audience, it can be seen that women are as high as 77.2%, and the remaining male audiences may be going to Wu Jing or matching girlfriends.

Compared with "Disappearing Him" and "All or Nothing", there is no difference in essence, they all use emotions to promote emotions, transform them into hot topics, and help the box office.

But the advantage of "Goodbye, Li Cola" over them is its tradition, the old-school permutations of dogs, family affection, and love, which will not go wrong or have any negative effects.

The contradiction between men and women in "Disappearing Him" and the fraud in northern Myanmar in "All or Nothing" can easily stimulate social problems and cause anxiety, which in turn divides the audience and divides them into several factions.

There are only two kinds of viewers who watch "Goodbye, Li Kele", crying when they see it, and crying when they don't watch it, which is equivalent to looking good and not looking good.

There is no animal cruelty in the film, there is no leash when walking dogs, there are no current popular social themes, and there is not much use of feminism, but the film is made according to the formula in a down-to-earth manner, and there is no set of sounds.

The only thing that can make people say a few words is probably the thief, but when I saw the dog save the dog, the cute pet rushed out with a smiling face, all thoughts were cured.

But "Disappearing Him" and "All or Nothing" are not only like this, there are too many extensions outside the movie, almost to the point of dominating the crowd, and what you watch is not a movie but emotion.

"Goodbye, Li Kele" is very clear about its market positioning and has found its precise customers.

Word-of-mouth is definitely in the middle part, not too high, but not too low, there is no problem with the box office breaking 100 million, and then focusing on emotional publicity, it is not impossible to go to the last three or five billion.

After all, in movies with this kind of theme, the dogs are cute, the feelings are not too bloody, the starring passers-by are more popular, and the story is easy to understand, which is basically equivalent to counting money.