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Text: Black code
Three years、A team of 8000 people,What kind of things can be done,Today Glory gave us a perfect sample,The "Matthew effect" in the mobile phone industry is not only ineffective for Huawei Xiaomi,There is also no way to take glory!
At its lowest point, the market share of Honor mobile phones was only about 2% to 3%, and no one believed that Honor could come back to life. Because from a hardware point of view, it does not have its own chips, and it does not have its own system in terms of software, and many problems, including supply chain reconstruction, need to be resolved.
Then three years later, Glory has once again stood in the center of the first stage in China with a beautiful attitude. It elegantly interprets the achievements of 8,000 glorious people, and has become an industry leader in some fields.
According to IDC's China mobile phone market data, Honor mobile phones ranked first in China with a market share of 19.3% in the third quarter of 2023, a year-on-year increase of 1.8%. The other top five brands, with the exception of Xiaomi, which increased slightly by 0.1%, all experienced significant declines.
So why did Honor bounce back so quickly and not slump like the brands that disappeared?
带动护眼技术前进
It can be said that a large part of the reason why I pay attention to the Honor mobile phone is that it continues to cultivate the screen eye protection technology, and Zhao Ming will also focus on explaining this function at every Honor press conference, some people may say that this is a gimmick, but in fact, after the experience, I will no longer think so.
In 2020, Honor's first mobile phone that supports PWM dimming technology, Honor 30Pro+, was released, at that time it was only at the level of 1440Hz, which is Honor's first and the industry's first mobile phone that supports high-frequency dimming technology, and since then, Honor has been exploring high-frequency dimming technology.
Until now, the Honor 100Pro has reached the level of 3840Hz, and according to industry experts, this value is the critical value that causes the least damage to the human eye. No further up or down is not good for human eye health, and this time its screen has also been certified by a professional certification body, which is safe for human eyes.
There are many mobile phone brands on the market now, but none of them really work this seemingly niche function that is actually very important to users, but Honor did it, and it didn't stop as soon as it was done, but fortunately, it drove other brands to follow up. For example, the recently released Redmi K70 series has now brought the data of 3840 into the press conference.
Leapfrogging of images
At the press conference of the Honor 100 series, Zhao Ming showed us the 100ProSLR-level truth writing machine (human words are portrait photography). He showed a comparison of the samples taken by the iPhone15, the Canon camera, and the Huawei Mate60, and it is clear from the photos that the Honor 100 Pro performs very well, showing the details of the characters very well.
The reason why it can achieve such excellent performance is related to the Sony IMX906 (DSLR-level Allah photo) 1/1.56-inch outsole, and it supports portrait 3 focal lengths, so you don't have to run around to take pictures outdoors. In addition, it is also equipped with a 2.5cm macro and a 112° wide-angle lens, so there are no shortcomings in image performance at all.
In addition, the Honor 100 is also equipped with Honor's self-developed image portrait engine, which can optimize the details of the subject, eyes, hair, depth of field, light and shadow, and facial texture in the photo through algorithms. With the blessing of these techniques, as long as the conditions are not too harsh, almost everyone can shoot good works.
独特的设计感
When I saw the glory 100Pro for the first time,It instantly made me feel bright,After getting used to the same square circle,It's really uncomfortable to suddenly see this kind of alien shape,But after a few more glances, it's different,It feels more and more flavorful,I believe many people feel the same as me。
Straight board machine development for many years, now homogenization is actually very serious, all brands are using the same hardware, similar functions, and even in the appearance of each other is to learn from each other, dare to innovate brands are less and less. The iPhone, for example, now switches between straight and rounded bezels, and there is no incentive to innovate at all.
The reason why there is such a phenomenon is not difficult to understand, because innovation means an increase in risk and cost, that is, although the appearance of glory is full of personality, it is actually a risky move. At first, there were a lot of complaints in the machine circle, and the evaluation was not good, but now the first sales have increased by 260%, and it turns out that there are still a lot of users who recognize it.
If Honor succeeds in this sword innovation, other manufacturers may follow suit, because it is too difficult to make differentiation in mobile phones now, and they are basically rolling up the image tone style, and each press conference will talk about the image capability lens configuration for a long time, and each one is basically the same.
Self-developed chips are the best
However, among the many highlights, I am still the most optimistic about Honor's self-developed enhanced RF chip C1. This chip can make the mobile phone's ability to receive and send messages stronger,As for the specific use effect,Zhao Ming chose to compare with HuaweiMate60ProandiPhone15Promax。
He mainly selected three extreme scenes,The lag of the video in the subway of Beijing Line 10 is long,The test results show that the Honor performance is the best,Better than the old clubMate60ProStronger。
In addition, the number of calls dropped on the Beijing-Shanghai high-speed railway, the final result is also the best performance of the Honor 100Pro, and the results of the iPhone can't bear to look at it directly.
Then there is the comparison of the network recovery time in the elevator scene without network environment, which is the same as the Mate60Pro, and the iPhone took twice as long to recover successfully.
The details are polished in place
In addition to the more subversive functions,Glory100ProIt is also very generous in many details,For example, the wired charging power is done100W,Wireless66W,IP68Dustproof and waterproof,Like the same level of RedmiK70These functions are castrated,It can be seen that Honor is still very sincere。
In terms of interactivity, it supports breath wake-up, air gestures, gaze without turning off the screen, portrait automatic makeup, automatic text according to pictures and other playable intelligent experiences. Both hardware and software are very technological, and the current market response is also very good, with the praise rate of the first batch of users of Jingdong as high as 98%.
In general, Honor not only maintains its previous intentions, but also tries to break through the circle and seek a new way out; sales surpass Xiaomi, and technology surpasses Huawei, which is the best proof. The current Honor 100 series may be just the beginning, and the next Magic6 will be even more exciting!
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