Is it true that the Mercedes-Benz A-class, which has been reduced by more than 70,000 yuan, is no one caring? Sales are indeed declining
In recent years, I believe that everyone has seen the changes in the domestic automobile market, even if it is a luxury brand, after all, the price of domestic new energy models is really daring, and it is really favored by users, whether it is pure electric or hybrid, as long as the price is right, you can find a better market positioning, but it is the traditional joint venture brand of new energy models and even luxury brands of new energy models in the country is disliked. When it comes to the fuel car Mercedes-Benz A-class, although it is still a luxury brand, because of the product power, it is really not good, even if the price is reduced by more than 70,000 now, but the sales volume is still declining.
From the perspective of market performance, the sales of Mercedes-Benz A-class in 2023 are really bad, and it is also very unstable, at the beginning of the year, the sales of Mercedes-Benz A-class even sold only a few hundred cars, basically the rhythm of discontinuation, but soon Mercedes-Benz A-class increased sales by giving certain discounts, the effect is not bad, Mercedes-Benz A-class sales exceeded 5,000 vehicles in May, but it was only a flash in the pan, in July, Mercedes-Benz A-class sales fell below the 3,000 car line again, since then Mercedes-Benz A-class sales have fluctuated, but the overall is not only not stable enough, but also the results are also very poor, in October, Mercedes-Benz A-class sales are only 2,000 levelsCompared with more than 4,000 cars in September, the decline has exceeded halved, which is the result of more than 70,000 discounts for Mercedes-Benz A-class, which shows that although Mercedes-Benz is a luxury brand, Mercedes-Benz A-class will not be considered by too many people at the price of more than 100,000 or 200,000 yuan.
In fact, a compact car like Mercedes-Benz A-class is also an entry-level one in the Mercedes-Benz family, and basically will not choose for those users who pursue the brand, most users start with Mercedes-Benz C-class for the sake of face, so the market scope of Mercedes-Benz A-class itself is relatively small, although Mercedes-Benz A-class as a compact car is still not small in size, the wheelbase is even close to 2.8 meters, and the space is not much of a problem even if it is used for home use, but on the one hand, because Mercedes-Benz A-class can not provide users with the demand for face, on the other hand, it is because even if the Mercedes-Benz A-class price is reduced by more than 70,000, the cost performance is far less than ordinary models of the same level, so it is naturally difficult for the sales of a Mercedes-Benz A-class that is not cheap but has no way to provide brand value to everyone, and it is naturally difficult to have too good performance.
Mercedes-Benz A-Class product strength:
From the perspective of products, we all know that the product power of models like Mercedes-Benz A-class should be divided into two aspects, one is the attribute of the luxury brand, and Mercedes-Benz A-class does have some deviations in this regard alone, although there is also a large Mercedes-Benz logo, but it is really difficult for people to have "awe" After all, the compact car itself is relatively entry-level, but the price of Mercedes-Benz A-class is between 214,800 and 272,200, the price is not cheap at all, even after the discount is a higher price, and if you really look at it from the perspective of product power, Mercedes-Benz A-class itself in addition to the size of the good performance, the rest really can't talk about any optional points.
In terms of power, Mercedes-Benz A-class is equipped with a 1.3T engine, priced at more than 200,000 actual luxury brand models, with a 1.3T engine, the maximum horsepower is only 136 horsepower, and the gearbox is still a dual-clutch, it is really difficult to feel where the luxury point comes from, after all, more than 100,000 models in China even if it is a joint venture car has hybrid or stronger power options, domestic cars can give 2.0T strong power, domestic new energy models are much stronger than Mercedes-Benz A-class 1.3T, especially as car information becomes more and more transparent, originally everyone did not know that Mercedes-Benz A-class is 1.3T can also retain some face, but now there is definitely not so much face to give, and the superiority of luxury cars naturally cannot be reflected.
In terms of configuration, the performance of Mercedes-Benz A-class did not disappoint everyone, it is still as low as ever, taking the 2023 low-profile version of Mercedes-Benz A-class as an example, the reversing radar is directly saved, although there is a reversing radar, L2 level auxiliary driving system, but the keyless entry function is castrated, in addition, the seat ESC function of Mercedes-Benz A-class is not, of course, you should not think too much about more configurations, after all, users who consider Mercedes-Benz A-class are likely to still have a fancy to the Mercedes-Benz logo, otherwise the product itself does not have much attraction.
Summary:
In general, Mercedes-Benz A-class as a luxury compact car, logically speaking, if it is really blessed with a luxury brand, and considering that the size of Mercedes-Benz A-class is large enough, it is indeed worth starting, but as said in the article, everyone buys Mercedes-Benz for face, but Mercedes-Benz A-class This 1.3T engine does not have much face, basically everyone is gritting their teeth on Mercedes-Benz C-class, so the existence of Mercedes-Benz A-class is indeed embarrassing, even if the discount is more than 70,000 yuan, it is actually okay, but the sales volume can not go up.