Forcing the palace joint venture brand, rolling a number of small factories, who is the winner in the 250 pedal market
The motorcycle market situation in 2024 may be worse, and many people are optimistic about the market situation next year, because after a year of involution, many manufacturers have not achieved the expected results. But the price war is still continuing, and the recent drop in the price of 250 scooters also shows that the price war will not end anytime soon. And this wave of price involution, will inevitably squeeze the living space of 150 scooters, domino effect, 125 pedal market may also be affected, and after the three major manufacturers have joined, other brands of 250 pedal models have not seen movement so far, I don't know if a more fierce fight is brewing.
The price war forced the palace joint venture brand
How big is the entire 250 pedal market, how many potential customers of joint venture brands have been snatched away by this wave, presumably they also have a number in their hearts, and there may be too many scruples about not blindly following the trend to reduce prices, because once the price is pulled down, it is tantamount to a fool's dream to go back. The involution of the domestic 250 pedal this time is equivalent to forcing the palace to the joint venture brand, if you don't drop it, I will rob you of your job, and if you reduce the price, you will have to weaken the brand power and excess value, and by the way, this time you will also smash the job bowl of your 150-level pedal, which can be described as killing two birds with one stone.
Joint venture brands and imported brands, 150 water-cooled pedals sell more than 20,000 not a few, 250 pedals are basically more than 20,000, in the past domestic brands did not have a lot of strong fist products affected their status, now Wuji joined the war group to affect the entire market, whether it is forced to participate or take the initiative to reduce prices, Qianjiang and Saikelong's response to further stretch the front. The self-harming price reduction has indeed stirred up the entire market and mobilized consumers' desire to buy.
Roll up a lot of small factories
In addition, a number of small factories and some new brands, in the case of product advantages and brand power are not as good as the first-line manufacturers, either lose money and make money, or sit and wait for the market to be carved up, no matter which choice seems to be harmful. Compared with the complete industrial supply chain of large factories, or even the state of self-sufficiency, the cost of small factories is difficult to be lower, and the support of capital is indispensable if they want to participate in it.
In particular, many brands that rely on assembly and OEM rely on buying, buying, buying and assembling products, and the offline network can't keep up, and the after-sales service can't keep up, and now the only price advantage is also lost. It is even more difficult to reduce the price by reducing costs, and over time, existential crises will inevitably follow.
The industry landscape is facing a reshuffle
In the past, the main models of the 250 major pedal market are not independent brands, and the joint venture brands led by Liangyang occupy half of the country, and several large manufacturers of independent brands have no related products except for Zongshen Saikelon RT3 with good performance, although there are also some independent small brands involved, but it is difficult to shake their position after all, so the market pattern is quite stable.
This year, Wuji's heavy punch has involved Saikelong and Qianjiang to further expand the influence of the price war, while Chunfeng and Haojue have not participated because there are no 250 pedal models. This time the involution is obviously intended to bring down the price of the 250 big pedals, and the situation that the main products were maintained at a price level of more than 20,000 in the past is gone. Although the joint venture brand has not made a big move to respond so far, it is difficult to change the fact that the market share has been divided. Wuji SR250GT orders are approaching 20,000, and may even have exceeded, although the other two have not announced the number of orders, but it is said that they also have the performance of more than 1,000 on the first day, in this case, the existing industry pattern will soon be broken.
It is inevitable that small factories will become cannon fodder, and the situation of joint venture brands becoming bigger will soon face collapse, and the truth that you get what you pay for seems to be not very popular. After all, the participants are all large manufacturers, whether it is brand, product power, service is not bad, in this case there is a very high cost performance, for consumers to attract a huge amount. The outcome of the major manufacturers is undoubtedly to hurt the enemy by one hundred and lose eight thousand, and the final winner is not which brand, but our consumers.