The price will be reduced by 30,000 yuan in one month after listing?

I have always advised that those who buy new forces should be cautious.

It is called a new force if it sounds good, and it is called cross-border car manufacturing if it is not good, and it can indeed bring more novel product points to make a car with Internet thinking, but the key to the problem is that the car should take the lead in ensuring reliability, stability and durability, and at the same time, it is also necessary to do a good job in consolidating the value of the vehicle and making the value of the vehicle decline in an orderly manner.

After all, for Chinese families, cars are the second largest commodity after real estate, and it is irresponsible for users and the market to let the value of vehicles "collapse in seconds".

At present, the domestic market has undergone transformation, and the impact of electrification and intelligence has brought new changes, especially the entry of a large number of new forces, which has basically entered the stage of "anyone can build a car".

Whether the market is chaotic or not, the new forces have the final say.

For example, Jiyue 01, just one month after its listing, quickly lowered the price of the product without delivering a few cars, and the low price was 219,900, which can be said to be a "second collapse" compared to the previous price of 249,900.

Buying a car is no longer a simple technical consumption, but also to fight courage and guts, buy a car this month, next month on 20% off sales, more than 200,000 cars themselves are not low, the speed of collapse is so fast, it is a kind of irresponsibility for users.

However, it is said that Jiyue has subsidized old car owners and recovered losses for old users, but some new forces are making fun of users.

In July, 16 companies signed a non-price reduction agreement, and the blood alliance wants to maintain the stable development of the market, and to stand together with the rights and interests of users, but these companies are more fierce than one another, the front foot says not to reduce the price, and the back foot is a knife to the market.

For example, BYD has cut prices many times in two months, the minimum price of Qin PLUS has been reduced to less than 90,000 yuan, and Denza is also constantly lowering prices, and the price reduction speed of companies such as Xiaopeng, Weilai, Ideal, and Leap is also surprisingly fast.

The original intention of price reduction is to exchange price for the market, and some companies are actually losing money to build cars.

Any industry, enterprise long-term losses can not be stably based on the market, from the perspective of business price reduction is bound to be a harm to the enterprise, to the industry and users is also a harm, some enterprises in order to reduce the price of unscrupulous means, on the one hand, the price reduction, on the other hand, the depth of the allocation.

The new forces are not in the automobile circle, and the cross-circle car building is not only to find a new survival soil, but also to seize the heat of the capital market.

However, the automobile market is an extremely technology, capital, talent sector, indeed parts companies can solve some problems, reduce the threshold of cross-border car manufacturing, but there are two points that can not be solved.

One is the question of how to make a profit, after large-scale production, we can use lower production and procurement costs, and at the same time there will be better reliability and stability, and it is difficult for enterprises with very small production scale to have this advantage, and long-term losses will inevitably cause the future of the enterprise to be dusted.

The other is the problem of the bottom line of the enterprise, the traditional enterprise car for the market, for the user, the concept is really different, more pay more attention to reliability, stability and safety, do not race against time, because the foundation is large, the traditional enterprise car is higher, more stable.

Therefore, it is difficult for traditional enterprises to take the lead in launching a price war, mainly because they know that profit is the core key to promoting the gain of industry, market and users, and giving up core interests means giving up future growth points and user value.

Making a car is an opaque industry, a car has inherent safety, stability, durability, these will not be written on the configuration list, but more users will only look at the price and configuration list, seize these points of the new power enterprises to reduce the price of the car to obtain a short-term living space, but what about the long-term results?