"It's not that you can't afford a down jacket, it's that a military coat is more cost-effective."
Compared with a down jacket that costs thousands of yuan at every turn, a military coat that costs dozens of dollars a piece is indeed too cost-effective!
The long, big and thick military coat has an excellent warmth effect, but the appearance looks earthy, and when worn on young people, there is always an inexplicable sense of disobedience!
During this time, military coats became popular inexplicably, and it is a fact that many young people have bought military coats to wear.
But today I'm going to pour cold water on the military coat!
I saw on the Internet that post-00s college students have a military coat, which is of course a very exaggerated statement.
The truth is, no one around me has ever seen anyone wearing a military coat. I went out to take the subway several times a day, and wandered the streets, but I didn't see a single person in a military coat.
Therefore, the so-called phenomenon of military coat explosion only exists on the Internet, not at all in reality.
However, judging from the sales volume of online merchants, the sales of military coats this year are indeed higher than in previous years.
The price of online military coats ranges from fifty or sixty to one hundred and thirty forty, some are lined with cotton, and some are made of velvet, so the price will vary.
The sales volume of most merchants is concentrated in dozens to more than 100 pieces, while the sales volume of military coats of some leading merchants has reached the order of 100,000 pieces.
Even so, it does not mean that the military coat has occupied the winter clothing market.
The most popular time for military coats was almost in the eighties of the last century, and in the nineties, with the abundance of clothing consumption, all kinds of lightweight cotton clothes, down jackets, and leather jackets replaced military coats.
If the military coat is really that good, why is it still being replaced?
The current military coat, although there is a trend of "turning red", it is still only a niche clothing, either the older generation pays for feelings, or young college students follow the trend and pose for photos.
This round of military coats exploded, from a small video on the Internet, several college students wearing uniform military green military coats walked into the classroom.
The location of the video is shown as Shenyang Agricultural University, and the number of likes on the video has now reached millions!
It was this video of a college student wearing a military coat that led to the sales of military coats this year.
To be honest, looking at the youthful faces of these college students, but with an old-fashioned military coat, how awkward it looks.
But it is undeniable that they attract traffic and attention by creating this feeling of "contrast".
After this video went viral, many videos of college students wearing military coats immediately appeared, including men and women.
There is an even more bizarre video, in a university, the boys on one side are wearing green military coats, and the girls on the other side are wearing flower cotton jackets, this aesthetic is really back to basics!
These clothes may be really comfortable to wear, but to say that young people look good in them is to be shy!
When I saw these people wearing military coats and dancing in front of the camera, they almost engraved the words "want fire" on their faces.
Young people still have to look like young people, there are so many youthful and energetic clothes, both warm and good-looking, why pursue an old-fashioned military coat that has been eliminated for decades?
Some people say that down jackets are too expensive, and some down jackets do cost thousands of yuan, but most down jackets and cotton clothes are only a few hundred yuan.
Several of my own down jackets are all under 1,000 yuan, and I have been wearing them for several years, and they are just as warm and comfortable to wear in winter.
If you only pay attention to down jackets of a few thousand yuan or tens of thousands of yuan, then of course you will feel that down jackets are very expensive.
The last thing I want to say is, don't demonize the price of down jackets, some are expensive, but most of them are cheap, and don't over-elevate the status of military coats among young people.