In recent years, it has been common for athletes to endorse clothing brands, and everyone is also happy to do so.
After all, athletes are real sweat to gain fame, compared to celebrities who collapse at every turn, the money from commercial advertising goes into the pockets of athletes or the national team, which is more reassuring.
Born in 2007, the diving teenager Quan Hongchan finally waited for this day after becoming famous in the Tokyo Olympics.
It's just that this time, netizens suddenly didn't buy it.
Recently, many people have been swiped by the catwalk video of the national diving team, which the brand calls "Dream Team 2023 Fashion Blockbuster"!
I saw that in the video, Quan Hongchan, Chen Yuxi and others were wearing a small fragrance with loose jeans and small white shoes, walking forward with confident steps.
Behind Quan Hongchan is a background board, on which are clearly written seven bold characters "Chinese National Diving Team", and below is written "Official Fashion Partner", and the English brand name is short and inconspicuous.
At first glance, it's easy to misinterpret this as a promotional video for a national diving team, but in fact it's really a "fashion" blockbuster from a fashion brand.
After reading this, everyone is not calm.
Because everyone has the impression that Quan Hongchan is like this, her aura on the field is so strong that it makes opponents shudder, but every move off the field looks very cute, which has won the hearts of netizens.
But after wearing the clothes provided by the fashion brand, the two are obviously incompatible, like the spiritual little sister in the village wearing the clothes eliminated by the sister in the city, to the extreme.
Some netizens joked that Quan Hongchan only knew how to dive before, and after wearing this family's clothes, she felt that she could sing mountain songs.
More netizens replied sharply, singing mountain songs are better than this, and some people even proposed that they hope that girls will take up legal weapons against the brand.
However, most netizens are still worried that this promotional video will ruin the image of the national sports team.
In the opinion of the most praised netizens, the photographers and stylists of this brand company do not reflect their respective values, and they all need to be replaced.
And we can also see the teachers who style the national diving team from the "fashion blockbuster" tidbits, judging from the content of the video, the teachers seem to have only made hairstyles for a few girls,
The styling teacher is full of fashion, but there is a big lack of aesthetics for the girls' outfits.
In addition to the styling, the color grading in the later stage of film and television is too cold.
Even the brand side shows the feeling of "just make do with it" everywhere in the selection of scenes.
In another set of modeling videos, we can find that the video was shot like the backyard of a resort hotel.
In addition to the background board printed with the LOGO, there were also balloons made of powder, blue, green and white, and the watermark on the ground had not yet dried, so I hurriedly started shooting.
Moreover, in the framing of other exterior scenes, the brand has taken the concept of "improvisation" to the extreme.
Even the lawn full of weeds, untrimmed lawns, and imitation stone walls with mud can take a few sets of "blockbusters".
Maybe the brand also listened to the suggestions of netizens in time and canceled the filter of one of the photos, but it still makes people look indescribable.
With such a big public opinion, the brand naturally can't escape all kinds of digging materials from netizens, and as a result, this digging has really dug up a lot of fierce materials.
It is reported that the official account of these "blockbusters" released on major platforms is called a certain court clothing, although there are not many fans, but the name is loud.
They call themselves official fashion partners of the Chinese National Diving Team and insist on cutting-edge product design.
Let's start with cutting-edge product design, and the brand is really worthy of their selling price.
A coat can be sold for thousands of yuan casually, and a pair of pants must be hundreds of dollars larger, which can be compared to a light luxury brand.
It's just that in terms of sales, it is not satisfactory, there are one or two people who buy it, and the rest are all 0 sales.
What surprises everyone even more is that although the sales volume of this brand company is not high, the company has been established for a very short time.
It is reported that the company behind this brand was established in October 2022 with a registered capital of 2 million, and the number of social security participants displayed by the company in 2022 is 0.
In March 2023, the brand was born, announcing that it had become a partner with the Chinese national diving team just five months after its establishment.
It's an anomaly for a newly formed company to be chosen among many brands to partner with the national diving team.
No wonder some netizens joked: Your company is a relational household.
However, the owner of the brand has responded to this matter, saying that her company is not "new", but a branch branch from a decades-old company, and has deliberately come up with a lot of evidence to prove that she is not a new company.
As for why he wants to cooperate with the national diving team, the answer given by the manager is very straightforward: for the sake of traffic.
She said that she loves to brush Douyin, and one day she happened to brush up on the emerging business model explained by a blogger, the most important part of which is traffic, so she chose to cooperate with the diving team.
And the manager also confirmed with his strength that he really only pursues traffic, and she can even confuse the names of the three famous divers.
When introducing Chen Yiwen's denim suit, she affectionately called Yanni, but fortunately reacted in time.
In fact, most netizens can still understand the thoughts and thoughts of the manager, and many people also know what effect she wants to achieve when she finds Quan Hongchan and others.
This can be referred to Prada's new official partner, the Chinese women's national football team.
But seeing Quan Hongchan's appearance, everyone still couldn't help but scold the street.
After all, fashion varies from person to person, and with the collective complaints of netizens, the brand has to put on dim sum, and start to work the styling of Quan Hongchan and other diving team members, hoping that the next step will be a new look in all aspects such as modeling, scene selection, photography, etc., so as not to lose face to the national women's diving team.