Before reading this article, please click "Follow", which is convenient for you to discuss and share, and bring you a different sense of participation, thank you for your support.
Text| Hearing the sound of the green tree
Edit| Hearing the sound of the green tree
●—≺ Preface ≻—●
The weather turned cold, and students from various universities and colleges began to add clothes, but a familiar green color attracted people's attention, and they were wearing military coats, which were the standard in the early years of the mainland.
Warm, comfortable, military coat can be called an excellent coat for winter, except that it is not so fashionable, there are no shortcomings, college students said: it doesn't matter if it looks good or not, keep warm and it's over!
The military coat has long been not the mainstream of clothing in the mainland, why do college students who love fashion favor it?
●—≺ Current situation of college students wearing military coats ≻—●
The cold wave is coming, the Northeast is the most prophetic cold, college students began to change into thick winter clothes, in the black, white, gray three colors of the mainstream winter clothes, an army green wall is particularly eye-catching.
Instead of wearing mainstream down jackets, a few boys opted for military coats, which were popular decades ago, as their own warm clothes.
Moreover, they not only wore military coats to enter the canteen and bathhouse, but also wore military coats to class, which shows that they really like this kind of clothes.
When the army green entered the classroom, the students were surprised by their dress, but the boys were not embarrassed at all, but sat down in class very naturally.
Many students were very curious about this kind of clothing and asked these boys about the warmth effect of military coats.
After some discussion, the students learned that the military coat not only has a good warmth effect, but also is very wear-resistant, and a little dirty thing rubbing on it cannot be seen.
What surprised them even more was the price of a military coat, a military coat is usually about 100 yuan, even if it is a top-level coat with very good materials and workmanship, the price is only a few hundred, which is definitely within the range of students.
Compared with those down jackets that often cost thousands, military coats are indeed inexpensive warm clothes.
With a few boys proofing, more boys began to be interested in military coats, joining the trend of army green, these boys experienced the benefits of military coats, and also liked this kind of clothing, gradually, more and more boys wore military coats.
When some girls saw the fashion trend of military coats, they were also itchy and bought one to wear on their bodies, and after being simply designed by the girls, the military coats had a different sense of fashion when worn.
More and more college students choose military coats as winter clothes, and military green has become a trend, sweeping the major campuses in Northeast China.
For these students, a down jacket is enough, and in terms of warmth and comfort, you have to look at the military coat! It's not that you can't afford to buy a down jacket, it's really a military coat that's too easy to wear!
Down jacket merchants are helpless, what's going on with this year's sales, why are young styles selling so little?
●—≺ Beginning to change thinking ≻—●
The popularity of military coats shows that the consumption concept of many college students has changed, fashion and beauty are no longer the first choice for buying clothes, and warmth, quality and cost performance are the attributes that college students value.
During World War II, military coats began to appear in the mainland army, but the conditions were difficult at that time, the number of military coats was not too much, and in the decades after the founding of the People's Republic of China, military coats began to appear in large numbers, and the thrifty Chinese liked this dress very much.
With the development of the economy, all kinds of fashionable and good-looking clothes occupy the mainstream of clothing, military coats have withdrawn from the stage of history, and decades have passed, military coats have regained popularity on university campuses, which is really a wonderful cycle.
For many college students, even if they can afford to buy a down jacket for thousands of dollars, they will not choose a down jacket because the military coat is also warm, but it is more durable and cheaper.
The personality of college students began to show, and they began to realize: it turns out that I have a choice, and I don't have to care too much about other people's opinions. As a result, more and more young people who are different from the mainstream have emerged.
●—≺ 反叛意识 ≻—●
Most college students have been exposed to the Internet very early and have seen all kinds of consumer propaganda and routines, and it is difficult to be confused by consumerism, and when they buy things, they pay more attention to whether things are practical or not.
In addition to warm and inexpensive military coats, college students also prefer another practical garment - flower padded jackets.
This traditional style of clothing is inexpensive, has a good warmth effect, and is also brightly colored.
It was the favorite of middle-aged and elderly people in rural areas, but it entered the campus under the trend of pragmatism and was accepted by college students.
The reason why girls like flower padded jackets is very simple, the layout is wide, the price is cheap, the insulation effect is not bad, the key is that it looks good to wear.
More and more people began to choose flower cotton jackets for the winter, and everyone posted their flower cotton jacket shapes on the Internet, which are colorful and have their own beauty.
Girls really like this kind of traditional clothing, fashion and trend has become a point they don't care much about, this kind of maverick pragmatism, so that many businesses scratch their heads.
College students are not completely out of the picture, they dress modestly for class, and going out after class is another outfit.
Many college students like to travel in Hanfu and like to play cosplay at comic conventions, which are all times when they show off their personality.
In the eyes of college students, it is a very happy thing to spend money in the field they like, as long as other aspects are enough, and good steel should be used on the blade.
This is similar to many young office workers, many of whom work in a rustic way and don't even bother to change their clothes, but after work, these young people begin to show their delicate and lively side.
Shopping, cycling, singing in bars, young people look completely different after work than when they go to work.
Cycling equipment, gym equipment, game props... Many young people are very willing to invest in these things, and although they invest more or less money in these areas, they all reap pure happiness.
With the change of the economic situation, college students and young people who are just starting out in the workplace have also begun to save money, and the advanced consumption behavior of seven or eight years ago has become less and less, and everyone has begun to become cautious in their consumption thinking.
Of course, college students are not blindly saving money, but saving money and spending money, and they are not ambiguous when they need to buy, but they no longer pursue brands and trends, in a word: enough is enough.
One of the more obvious points is the cheap substitution, many young people when buying bed boards, they are frowned at the solid wood bed boards that cost thousands of dollars.
So, they chose to use some thickened plastic boards as bed boards, achieving the same effect as bed boards, but at a very different price.
Nowadays, college students only buy things for the use value, and young people have learned to shop around. The consumption concept of contemporary young people is really sober.
Past Highlights:
To what extent has Japan developed? It turns out that this is the real Japan!
5 behaviors that seem to be smart, but are actually very cheap, I hope you don't have any of them
Disclaimer: The process and pictures described in the article are from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible!
According to the rules of the platform, you will maintain your status as a fan by following + liking and commenting, and recommend more high-quality content for you
---END---