The host resigned in a heap, thinking that it was a pity to lose his iron job, but in fact, people had already paved the way out
It is reported that the official website of China Central Television announced the latest list of hosts, and Li Sisi, the former pillar of the variety channel, is not on the list; in addition, Liu Fangfei, the host of the Chinese international channel, has also become a thing of the past.
Immediately afterwards, China Central Television Sports Channel reporter Shui Yishi officially announced his resignation, coupled with well-known hosts such as Ouyang Xiadan and Yang Lan who caused huge discussions in the early years, China Central Television has vividly interpreted "There are always new people replacing old people." ”
The old-timers who were once familiar with them "disappeared" one by one, where did they go after they left China Central Television?
Let's get into prison one by one, let's take a look at tens of millions of Internet celebrities Li Sisi:
Since the resignation of China Central Television, Li Sisi has gone to a new track and posted: "Open a new challenge".
Today's Li Sisi has become an Internet celebrity with tens of millions of fans of a certain sound, personal certification: high-quality author of e-commerce, and short video works are all liked 10w+.
At present, Li Sisi's output content is mainly based on positive energy, life philosophy and parent-child education, and still maintains the image of elegance and intellectuality.
Liu Fangfei, the host who is deeply involved in the cultural field, plunged into the live broadcast circle after ending her career at China Central Television.
The host of China Central Television, regardless of his appearance, temperament or mouth, is a dimensionality reduction blow to "amateur Internet celebrities", and only the live broadcast data, Liu Fangfei's stable viewing has reached 50W+.
Admittedly, this is completely incomparable to the ratings of China Central Television, but all the proceeds from these views are also owned by Liu Fangfei alone. Its daily output content is still mainly in the cultural field, and it is also impressive to promote the traditional culture of the mainland with the help of new media.
Compared with the above two female hosts who have achieved some results, Ouyang Xiadan is much more "Buddhist".
As the former "first sister" of China Central Television's financial channel, she did not open the product window, nor did she open the live broadcast to bring goods, her short video platform content is mainly daily and personal content, and has accumulated three million fans, and a single video has easily exceeded 10,000 likes.
Ouyang Xiadan did not use the traffic he mastered to monetize, but took the path of a traditional host and took over the hosting of many offline activities, similar to the "acupoint" of artists in the entertainment industry in the early years.
Although Ouyang Xiadan does not earn as much as the others, he is free and risk-free, and does not need to "create a persona", which has the meaning of "seeing Nanshan leisurely" after retirement.
Unlike the twists and turns of other hosts, Lang Yongchun signed a direct contract with the agency.
After talking about independent development, let's talk about the "team", many people are easy to do, there is a special Internet team to operate, the results must be good, the representative is Lang Yongchun.
After the male host of "News 30" left China Central Television, he changed his former professionalism and seriousness, quickly adjusted and adapted to the new media gameplay, and became a "321 link" male anchor.
With a sales volume of 330,000+ and a follow-up purchase of 250,000, Lang Yongchun can be regarded as a "hot order" on any shopping platform.
There is no huge pressure, no risk, and even time is relatively free, and he still earns so much, it is normal for Lang Yongchun to give up the so-called "decency".
Why can't China Central Television retain people?
After talking about a few typical examples of leaving China Central Television, let's finally discuss why the "uncrowned king" China Central Television can't keep people.
Let's start with a set of data:
Take the data of the TV series "Hurricane", which is the most phenomenal, the loudest, the most effective online broadcast, and the most praised in 2023, as an example. It can be seen that even if it is CCTV8 channel with high stable ratings on China Central Television, even if it occupies the prime time, the proportion of "Hurricane" in TV broadcast is still only 2.324%.
It should be noted that this 2% is not even 2% of the population, but only 2% of the current access to cable network data.
Under normal circumstances, a household of 3-5 people only has one TV, excluding young people who are adrift in rented houses without TV, in fact, there are very few people who watch TV, let alone programs during working hours during the day.
The loneliness of the TV media is only one of them, and China Central Television's demand is the second: not to allow contracted hosts to participate in the recording of other TV programs.
One of the representative figures is Sa Beining, Sa Beining has now faded out of our sight, but he did not leave China Central Television, but participated in the resident recording of "Star Detective" at that time, but he did not expect to achieve brilliant results, and "Ming Detective" once became a variety show on its online platform.
Since then, Sa Beining has been "semi-frozen" by China Central Television, and his program can not be seen at once, and he has not officially announced his resignation, so Sa Beining belongs to the host who mixes well among the hosts of China Central Television.
And other China Central Television hosts can leave so simply because they have already found a way out.
It is said that the end of learning is the examination and editing, and the end of the host is to bring goods, and it seems that the facts are the same, what do you think?