New e-commerce people, faced with this year's sales data, fell into contemplation: the transaction refund rate of women's clothing is 84.38%!
"Why is it so high?" He asked his peers for help online.
Netizens laughed and said nothing, and they threw out their own buyer shows-
"I swiped your video in the middle of the night, and sat up angrily who knows, I was ridiculed by my friends all night!"
You touch the goods, touch your conscience again, and say it again?
……
Soon, his comment area became a large-scale online shopping rollover scene! All kinds of strange buyer shows, and comments from God, made netizens laugh anymore-
A casual complaint by the merchant attracted a response from tens of thousands of netizens, laughing and laughing, and everyone's comments are still very valuable for reference.
Online help has turned into tens of thousands of people participating in online surveys, why is the return rate of women's clothing high? Pineapple summed up 6 points
"You can never buy the one on the anchor" means that the pattern-making goods worn by the anchor are not the same thing as the big goods at all, plus the blessing of the light filter, how impulsive you are to place an order and how decisive it is to return it.
The network map is to take pictures to find the angle, and the later stage relies on the P map.
Through various means, blurring the shortcomings to achieve a sense of atmosphere of the visual effect.
And when consumers buy it back, the color is wrong, the version is crotch-pulling, there are many threads, and the smell is heavy...
You say, don't you want to stay for the New Year?
The general size of men's clothing is no problem, the quality is no problem, and the color difference is not large, which does not affect the wearing effect.
But women's clothing is different, there are more styles, styles, and patterns than the stars in the sky, and you will never know if you look good if you don't wear them.
It's like going to a physical store to buy clothes, a woman buys clothes for a man, knows the height and weight size, and basically takes it back and can wear it.
But men, do you dare to buy clothes for women?
Just like this e-commerce person, he also said that the return rate is so high when freight insurance is opened.
Some peers persuaded him: to make women's clothing, you can't open freight insurance.
As a result, a long list of comments were: Don't open? That's not buying!
Hehe, open or not, it's difficult for merchants to do, right?
The fact is that many men shop online, and if they don't return it, they don't want to stay, but they are too lazy to return or exchange it.
I bought a gray pleated skirt on Double 11, but I received a brown one.
Looking for customer service, they agreed to return it, but I was too lazy to return, so I stayed.
Some people buy a style and buy different prices for comparison; Some people have different styles and buy more than one to pick their favorite.
Last year, a friend got engaged, bought 10 red dresses of different styles in one go, saved a piece, and tried it for a whole afternoon, which was enjoyable.
In the end, 9 were returned, and 1 favorite was kept...
Among the many reasons for returns, the most important one is that the goods are not in the right version, and everyone has something to say
Clothing manufacturers: Whether it is online or offline, a popular model comes out, and imitations from all directions come out, and you can only fight a price war!
How to reduce costs, of course, is to choose cheap fabrics.
So, the quality of the first batch is the best.
Female anchor: I don't want to buy the clothes I broadcast, but I have to talk nonsense with my eyes open every day...
Brick-and-mortar store owners: The return rate of women's clothing is only 5%, or even lower, what you see is what you get.
Consumer: I specially pick expensive ones to buy, but I am afraid that the quality is too poor, and I end up spending hundreds of yuan to receive a bunch of rags, and it is strange if I don't push it!
Speaking of which, isn't it that you e-commerce people are not angry? The return rate is high, why do you dump the pot for the woman who buys online for us?
Take a look at your data again, although I don't know what category the following columns are, but you can add a piece that is not as many as the number of women's clothing exposure?
The main force of consumption is still women, isn't it? Why don't you say it?