Recently, Mr. Xiao Minmin of Hangzhou City, Zhejiang Province bought cosmetics on an online platform and found that the product filing information did not match the publicity. On November 3, he spent 399 yuan in Liu Yuanyuan's live broadcast room to buy essence and give away masks and samples. Mr. Xiao said that the advertised product in the live broadcast could remove 50.76% of the nasolabial folds, and added black truffles and white truffles imported from abroad.
Mr. Xiao said that he found Liu Yuanyuan's live broadcast room with cosmetics, and the company he belonged to, Hangzhou Yuanchuang Culture Media Co., Ltd., the staff said that they were just sellers, and the manufacturer asked them to say whatever they wanted, and said that they could be refunded at the time, but what he asked for was a refund of one and three compensations, and no consensus was reached. The reporter contacted Hangzhou Yuanchuang Culture Media Co., Ltd., and the staff said that they needed to report the matter to the boss, everything could not be false propaganda, and the products had test reports. The Cangqian Market Supervision and Management Institute of Yuhang District, Hangzhou City has intervened in the investigation.
Liu Yuanyuan set up her own company at the age of 24, took out a loan of 3 million, and focused on the field of education. In June 2020, Liu Yuanyuan entered Douyin. She started recommending books for students and youth on Douyin. As of December 2020, in just 5 months, Liu Yuanyuan has broadcast live for nearly 1,000 hours, accumulated more than 6 million fans, sold more than 6,000 kinds of books, and brought a total of more than 100 million yuan. According to the data of Cicada Mother, on September 13, 2021, Liu Yuanyuan's Douyin live broadcast room brought goods in just 6 hours, and the sales exceeded 100 million yuan, and the cumulative amount exceeded 156 million yuan that day.
In 2023, Liu Yuanyuan, the champion of "Super Speaker", moved from Beijing to Hangzhou with the company's team members. At the beginning of May, Liu Yuanyuan, the champion of "Super Speaker", said on her personal WeChat public account that she officially moved from Beijing to Hangzhou. On May 4th, it was the day of Liu Yuanyuan's housewarming of Hangzhou's new company, and on this day she made a live broadcast, "Our final ending is more than 40 million." ”
In addition, Liu Yuanyuan also holds shares in Beijing Yuanchuang Brothers and Sisters Culture Media Co., Ltd. through Beijing Yuanchuang Reverse Liu Media Co., Ltd., and is the beneficial owner of the latter. It is worth mentioning that the administrative punishment information shows that in August last year, Beijing Yuanchuang Brother and Sister Culture Media Co., Ltd. was fined 200,000 yuan for publishing false advertisements.