Moutai Group was invited to participate in the 16th "Belt and Road" Ecological Agriculture and Food Safety Forum.
Text | Selling Wine Wolf Team
Ed southerly
On November 6, the 16th "Belt and Road" Ecological Agriculture and Food Safety Forum was successfully held in Shanghai as a supporting event of the 6th China International Import Expo. The forum was hosted by the State Administration for Market Regulation and co-organized by the Shanghai Municipal Administration for Market Regulation, the Development Research Center of the State Administration for Market Regulation, and the Secretariat of the Belt and Road Ecological Agriculture and Food Safety Forum.
▲Wang Li, deputy secretary of the Party committee and general manager of Moutai Group
Wang Li, Deputy Secretary of the Party Committee and General Manager of Moutai Group, was invited to attend the opening ceremony and shared her views on the topic of "Technology Empowering the High-quality Development of Moutai".
A
Kweichow Moutai
It has always been a staunch supporter of the "Belt and Road".
The Belt and Road Initiative runs through Asia, Europe and Africa, with an active East Asian economic circle on one end and a developed European economic circle on the other. China's plan, which shines with the wisdom of the East, has not only opened up new space for world economic growth, but also made new contributions to improving the livelihood and well-being of all countries.
This is a common path of opportunity and prosperity. Taking advantage of the "Belt and Road", in the past ten years, Moutai has incorporated its own open development strategy into the overall layout of the country's opening to the west, deeply integrated into the joint construction of the "Belt and Road", and moved forward firmly step by step, writing a new chapter of open development.
On the one hand, it took the initiative to seize major national policy opportunities, go overseas with culture, and promote the internationalization of the Moutai brand; On the other hand, the market promotion of countries along the "Belt and Road" is the focus of overseas layout, which has promoted the sustained and stable development of Moutai in overseas markets.
As of October 31, 2017, Moutai Group has exported a total of 1,622.69 tons of Moutai liquor and series liquor, earning US$281,265,900 in foreign exchange, and as of September 2019, Kweichow Moutai Import & Export Co., Ltd. has deployed overseas distributors of Moutai in 44 "Belt and Road" countries and regions, and Feitian Moutai accounts for a large proportion of our total export volume among the export products.
By 2022, under the background of serious "involution" in the domestic liquor industry, Kweichow Moutai will achieve a revenue of 4.240 billion yuan abroad, a year-on-year increase of 61.91%; The gross profit margin was 92.04%, a year-on-year increase of 1.27%. In this regard, many people in the industry agree that Moutai has found a new "increment" and is swimming in a blue ocean.
In October this year, Moutai Group held a party committee (enlarged) meeting. The meeting pointed out that it is necessary to further emancipate the mind, take the initiative, actively seize major national policy opportunities, conform to the new trend of economic and social development, continuously strengthen the construction of brand, quality, culture, service and digitalization, further integrate into the "Belt and Road" initiative, go to sea with culture, enter more countries and regions, and promote the internationalization of the Moutai brand.
B
Kweichow Moutai
Innovation in inheritance, inheritance in innovation!
2023 marks the 10th anniversary of the Belt and Road Forum on Ecological Agriculture and Food Security. Over the past ten years, the forum has been successfully held for 15 consecutive sessions under the framework of the National Food Safety Publicity Week, the China International Import Expo, the Boao Forum for Asia, the Eurasian Economic Forum, and the Guiyang International Forum on Ecological Civilization.
At the meeting, Wang Li pointed out that in the context of the rapid development of science and technology, how to balance inheritance and innovation? This is the question of the times that traditional Chinese food needs to answer. As an enterprise focusing on traditional brewing, Moutai has never stopped thinking about what to inherit, what to innovate, what cannot be changed, and what can be changed for decades.
Wang Li said that focusing on "change" and "unchanged", Moutai summarized and refined a unique "time and space method" ingenuity quality management model, in order to conform to the law of the season, the rule of time, the interpretation of the needs of the times, and enrich the scientific connotation of "time"; In order to fully protect and utilize the natural space of brewing, extend the ecosystem, assume social responsibility, and enrich the scientific connotation of "emptiness"; In order to follow the construction law system, laws and regulations, scientifically explain the essence of traditional construction methods, innovate and enrich the scientific connotation of "law".
It is made in accordance with the time, local conditions and laws, highlighting the quality characteristics of traditional Chinese food.
Wang Li pointed out that under the guidance of the "spatio-temporal method" quality management model, after years of research and exploration, Moutai has integrated more than 100 interdisciplinary advanced technologies, summarized a five-dimensional quality expression system including production area, construction method, diversity of base liquor, sensory characteristics and typical styles, drinking experience and perception, and systematically and scientifically explained the characteristic quality connotation of Kweichow Moutai.
In the future, Moutai will continue to rely on the strength of science and technology, innovate in inheritance, inherit in innovation, improve quality, strengthen the brand, and tell the quality story of traditional Chinese food. #MyLifeDiary##Liquor##头条酒馆#