Macao Headlines: The 35th Macao International Music Festival (MIMF), organised by the Cultural Affairs Bureau, (IC) has successfully held 16 high-quality programmes and 14 outreach activities this year, with opera productions returning to Macao. This year, nearly 1,000 artists participated in the festival, and the music fans were "happy to gather at the festival".
This year's festival is headed by Liu Kwok-man, whose team has carefully prepared a sumptuous musical journey interwoven with unique audio-visual experiences. This year, the festival reached more than 4 million people through new media and online platforms, and continued to promote and publish its programmes online to local and Greater Bay Area media.
At the same time, it is committed to expanding diversified audience groups, and setting up fixed-point promotion and ticketing services in tertiary institutions and tourist resorts. A number of outreach activities such as lectures, workshops and community promotion were held, bringing a variety of arts experiences and attracting nearly 4,000 participants. In addition, in order to increase the interaction with the community, the "Mobile Music Barbershop" was set up during the festival with the theme of the opening program "The Barber of Seville", which was well received by the public and the music spread throughout the community. This year's festival is the first time that the "Hisaishi Jean 360" series has implemented a real-name system to strengthen the admission and ticketing management of the series, prevent ticket resale at a premium or use for any promotional or commercial purposes, and provide more music fans with the opportunity to watch the performances.
IC will continue to make use of the resources and strength of the Macao International Music Festival to build an international platform for exchange, promote music, art and culture, continue to expand the benefits of arts and cultural brand festivals, and encourage more internationally renowned performing arts works to come to Macao, so as to build Macao into a "City of Performing Arts" and bring more forward-looking and representative arts and cultural events to residents and visitors.
This year's festival is supported by MGTO, Tele d'Aeronau, S.A., Air Macau, S.A. and Sands China Ltd., and is also promoting information through collaboration with banks, credit card partners and media partners.
Source: Macau Toutiao client