Cheng Cheng, a well-known TV host in Hebei, recently experienced an unpleasant incident during a live broadcast, and he was invited out by a market merchant. However, what is even more unpleasant is the mean evaluation of this matter by netizens. That morning, Cheng Cheng and his team of assistants went to the bustling bazaar in Shijiazhuang to buy all kinds of items and generously distribute them to the audience for free. Although Cheng Cheng is 51 years old, he still maintains a fresh and handsome image in the live broadcast. However, some netizens made unfriendly jokes about him. Judging from the details of the live broadcast, Cheng Cheng's trip to the market seemed very personal and casual.
The video equipment he used was very basic, and the whole shooting process also maintained a relaxed and concise style, without causing unnecessary interference to the crowd coming and going in the market, and the main responsibility of the entourage was to assist Cheng Cheng in carrying his belongings. Through this live broadcast, Cheng Cheng's original intention was to convey the happy living conditions of Shijiazhuang citizens to the outside world, and directly convey care and goodwill to the people by distributing the materials he purchased. In the video, it can be seen that the materials distributed by Cheng include daily necessities such as meat, eggs, and vegetables.
But in order to obtain these items, the masses must meet two conditions: first, the person chosen by Cheng Cheng, and second, to answer the questions he asks. The market was crowded that day, and many citizens seemed to have put aside the original intention of shopping for the time being, and instead were attracted by Cheng Cheng's live broadcast, and watched this unusual event. Of course, many netizens said that this is more cordial and real. During the interactive Q&A session of the live broadcast, Cheng Cheng asked the selected audience members to chant the slogan of his famous show, "Super Baby Show, Wonderful No Discount", and played some brain teasers with the audience, and the scene was very lively.
Although Cheng Cheng's live broadcast received some negative reviews, his original intentions were good. Through such a live broadcast, what he wants to convey to people is a kind of kindness and care, and at the same time, it also makes people feel the small blessings in life. This is a good example for contemporary self-media people. The rise of live streaming has become a craze in the online world, and more and more people are selling goods through live streaming platforms, attracting the desire of many viewers to buy. This emerging way of making money has brought great business opportunities to people. But at the same time, it has also triggered a series of questions and discussions.
The rise of live streaming has had a certain impact on traditional merchants. During Cheng Cheng's livestream, the market merchants expressed displeasure with his livestream and asked him to leave as soon as possible. This may be because the rise of livestreaming is putting pressure on traditional merchants, who are worried that their business will be affected. However, it is worth noting that Cheng Cheng did not express dissatisfaction with the merchant's request, but was very understanding and proposed to move to a place that would not interfere with the merchant's business to continue the live broadcast. This attitude of understanding and respect is worth learning from. The success of live streaming has also raised questions about the motives of anchors.
During Cheng Cheng's live broadcast, some netizens began to wonder if he was just seeking attention and hype. They believe that Cheng Cheng may be emulating the style of the well-known Internet celebrity Ni Haishan. Ni Haishan is an internet celebrity with a large number of followers, and has won the title of "Catch Up with the Market" through the series of activities of the Yellow River Daji. There are many similar "catch-up experts" on the Internet, including Cheng Cheng's old partner Fang Qiong, who began to explore the emerging field of online live streaming early on. Therefore, when Cheng Cheng's live broadcast appeared in front of the audience, many people began to ask Fang Qiong's whereabouts in the comment area.
This kind of suspicion and discussion is normal, but we also need to be careful not to be too arbitrary about the motives of the anchor. The rise of live streaming has not only attracted the attention of ordinary people, but also celebrities and celebrities. They used their influence and popularity to sell their goods through live streaming platforms, attracting a large number of viewers and buyers. To some extent, this trend proves the commercial value of live streaming, but it has also sparked discussions about management and regulation. Some people believe that the rise of live streaming requires corresponding management and regulation to protect the rights and interests of consumers and the healthy development of the market.
However, there are also people who disagree, believing that live streaming should remain in a state of free competition and should not interfere too much. In my opinion, live streaming brings business opportunities, but it also requires certain management and regulation. First of all, for anchors and live streaming platforms, it is necessary to establish relevant industry guidelines and norms, clarify the bottom line and rules for live streaming, and protect the rights and interests of consumers. Second, it is necessary to strengthen the supervision of product quality and promotional content to prevent the occurrence of false propaganda and fraud. Finally, it is necessary to strengthen the monitoring and research of the live streaming market, discover and solve potential problems in a timely manner, and maintain the healthy development of the market.
In short, the rise of live streaming has brought new business opportunities and convenience to merchants, anchors and consumers, and has also triggered a series of questions and discussions. We should keep an open attitude towards this phenomenon, not only to see its commercial value and innovative significance, but also to pay attention to the problems and challenges, and take corresponding management and regulatory measures to achieve the healthy development of the live streaming market.