Although the rival Wrangler has occupied a position in the domestic off-road market for many years, and its own brand has also begun to set foot in the off-road field, Ford Bronco's choice to prepare to enter the domestic market at this time may have caused confusion in the minds of some off-road enthusiasts. However, as the saying goes, "a good meal is not too late", and the Ford Bronco is not too late to enter the market. On the contrary, it chose to enter the domestic market at the right time because it was the right time!
In the past, people chose off-road vehicles mainly because of rigid needs, such as geographical conditions and road infrastructure constraints, and some places could only be reached by off-road vehicles. Nowadays, however, there is a significant increase in soft demand. With the improvement of national economic income and living standards, people's concept of buying cars is constantly evolving. Their demand for automotive products has gradually shifted from satisfying only the attributes of transportation to the pursuit of entertainment attributes. In particular, with the rise of new lifestyles such as self-driving and camping, consumers are increasingly demanding SUVs with better performance. This undoubtedly ignited a spark for the development of the hardcore off-road vehicle segment on an objective level.
Therefore, compared to the overseas off-road market, the domestic off-road market is actually more like a "newborn". In terms of timing, the Ford Bronco is not late to enter the domestic market. With the rise of this emerging off-road lifestyle, there will be an increase in the demand for authentic hardcore off-road models. As an off-road model that meets the needs of consumers for performance and entertainment attributes, the Ford Bronco has good development potential in the domestic market.
After the Ford Bronco entered the domestic market, we not only saw an opportunity, but also a leading force. With a long history, the Ford Bronco has been an icon in the SUV industry for 57 years and is the pioneer of the Ford SUV family. The original Ford Bronco was born in 1966 and was the first to introduce the Sport Utility concept before the name of SUV (Sport Utility Vehicle) appeared. Today, it has evolved into its sixth generation. In terms of history, it is estimated that only the Wrangler can compare with it in China.
Secondly, from the perspective of off-road experience, the Ford Bronco not only provides ultra-high playability, allowing drivers to fully enjoy the fun of off-road, but also pays more attention to the driver's comfort. The Ford Bronco's unique design with a quick-detachable roof and doors allows the vehicle to be easily transformed into a convertible or a desert motorcycle, allowing the Ford Bronco to adapt to a wide range of environments and road conditions, allowing the driver to explore the unknown as he pleases.
In addition, the Ford Bronco is equipped with a unique washable rubber floor with integrated drainage holes to ensure that moisture and sediment are effectively removed during off-road operations, keeping the interior clean and tidy. At the same time, the buttons in the car are also protected by silicone to prevent the ingress of sediment and water, so that the entire interior of the car can be washed directly. This unique set of design and features makes the Ford Bronco unique among off-road models, providing a more convenient and comfortable experience for the driver.
Overall, the Ford Bronco has surpassed many off-road models in its class with its unique design and features. It not only allows the driver to fully enjoy the off-road fun, but also provides a more comfortable experience. It is believed that in the future market competition, Ford Bronco will win the favor of more consumers with its excellent performance and unique design.
In addition, from an off-road perspective, the Ford Bronco has been in the off-road blood since its inception. As early as the first year of the Baja race, the original Ford Bronco appeared on the starting line, showing strong off-road ability. In the next two consecutive Baja 1000 races, the original Ford Bronco successfully won the overall championship with its stable performance and excellent handling, which opened up a dominant performance for Ford in the Baja 1000 race.
Now, the sixth-generation Ford Bronco, which is about to be unveiled in the domestic market, also inherits this excellent off-road gene. In the 2020 Baja 1000 race, the car demonstrated its off-road prowess, not only finishing but also winning the championship, once again proving its excellent off-road ability. This accolade not only highlights the outstanding performance of the sixth-generation Ford Bronco in the off-road field, but also indicates that it will continue to dominate the off-road field in the future.
Then, let's talk about a high-profile issue: the Ford Bronco will enter the domestic market, and the starting price is expected to be around 400,000 yuan. However, please don't think that this price is expensive, because according to the photos and basic parameters of the Ford Bronco declaration provided by the Ministry of Industry and Information Technology, it will be introduced to the domestic market in its original form! Combined with the current situation of overseas selling prices and parallel import selling prices, this price is quite competitive. As a result, consumers can expect to purchase an original, all-new Ford Bronco at a relatively reasonable price.