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Impressions
This report made me think about price competition on e-commerce platforms and the role of anchors. There has always been price competition in the e-commerce space, and the controversy between Li Jiaqi and JD.com has led me to think about this issue.
In this incident, Li Jiaqi originally planned to sell an oven at a price of 648 yuan, but JD.com reduced the price to 299 yuan. This sparked controversy, but JD.com said they had the right to decide the price on their own platform. This involves a price protection agreement, i.e. the price of the goods cannot be lower than a certain minimum price. The purpose of such an agreement is to protect the rights and interests of brands and streamers, while ensuring the fairness of price competition.
Part of the reason e-commerce platforms are able to attract consumers is because they offer lower prices. However, this price competition will also bring challenges to manufacturers and streamers. Anchors want to earn more commissions through e-commerce platforms, while manufacturers want to keep their products profitable. This contradiction makes the insurance agreement a trade-off designed to balance the interests of all parties.
Consumers are often the beneficiaries in this process. They can get more deals by constantly chasing the lowest price, but it also means that they need to constantly keep an eye on price fluctuations to ensure that the items they buy are the cheapest. That's why consumers wait in the streamer's live broadcast room, because they want to be able to buy the product at the lowest price.
Overall, price competition and price protection agreements on e-commerce platforms are a complex issue that involves trade-offs between different stakeholders. Consumers often seek lower prices, while streamers and manufacturers want to maintain the value and profit of their products. This balance needs to be achieved through agreements and regulations to ensure fair competition and consumer rights.
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