The per capita annual consumption of canned food in Europe and the United States can reach 50-90 kilograms, while China's annual canned food exports reach the first place in the world, but the per capita consumption is only 6 kilograms, why only Chinese do not like to eat canned food?
China exports nearly 3 million tons of canned food every year, supplying people in more than 150 countries around the world. However, it is puzzling that with such a huge production, there is hardly a shadow of Chinese's own consumption.
If you look at the per capita consumption of canned food in the United States, 90 kilograms in Europe, and 50 kilograms in Europe, and only 1 kilogram in China. Yes, you heard it right, 1 kg! This stark contrast has stunned people at home and abroad.
It turns out that the per capita consumption of canned food in European and American countries is much higher than that of China, which is inseparable from the development history of canned food in European and American countries.
As early as the Napoleonic period, in order to solve the problem of feeding the expeditionary troops, the French developed primitive canned food, and after the Industrial Revolution, the busy working class and the emerging white-collar class also began to rely on canned food to solve the problem of dining.
During World War I and World War II, large quantities of canned food were shipped to the front lines and became the main source of food for soldiers, and many veterans still have fond memories of military canned food.
Nowadays, the per capita canned food consumption in European and American countries has reached 50-90 kg, usually, many families will buy some canned vegetables and meat as a standby food, at noon on weekdays, many office workers will also choose canned food to fill their stomachs, convenient and fast, it can be said that canned food has been integrated into the daily life of Europeans and Americans.
In sharp contrast, the acceptance of canned food by Chinese is very low, with a per capita consumption of only about 6 kg, mainly concentrated on eating traditional desserts such as eight-treasure porridge during the New Year, and eating some canned fruits as snacks at leisure, and eating nutritious canned food based on meat and vegetables is not common in China.
This has a lot to do with China's fast-growing takeaway industry, usually Chinese can order a variety of fresh and hot dishes through mobile apps at any time, compared to cold canned food, takeaway taste and price are more dominant, Chinese are accustomed to going to the meat market to buy ingredients for their own cooking, and do not have a tradition of stocking up on large quantities of canned food in Western countries.
But despite the lack of domestic consumption, China has become the world's largest producer and exporter of canned food, with more than 10 million tons of canned food capacity, accounting for more than a quarter of the world's total production capacity, but relying mainly on exports to open up sales, which has led to the strange phenomenon that Chinese cannot afford to eat Chinese-made canned food.
China's average export price per kilogram of canned food is about 2.2 US dollars, which is very cheap for consumers in Europe and the United States, but it is a higher price range for domestic consumers.
With the increase of Chinese per capita income and the change of consumption concept, there is still a lot of room for growth in China's canned food domestic market. The industry expects that there will be a significant increase in canned food consumption in China over the next decade, which of course will require companies to adopt more flexible marketing strategies to adapt to this emerging consumer group.
For the public, it is estimated that there are still a lot of people who like to eat canned peaches very much, whenever the work is busy, come to a can of canned peaches, both appetizing and can get relaxation, during the New Year, the family sits around the table to eat eight treasure rice, which is also one of the most anticipated links, it can be seen that regardless of the East or the West, canned food brings a little pleasure to people's lives.
I've seen it all here, so pay attention to it! [Bikoin]
