Apple has filed three new applications for the registration of a graphic trademark, including the Apple Vision Pro's "Head Measurement and Fit" feature.
Introducing the Vision Pro technology, Mike Rockwell, vice president of Apple's technology development team, said, "We have taken the most advanced machine learning technology to create a novel solution. With the Vision Pro front sensor, the system is based on an advanced encoder-decoder neural network to create digital characters. ”
Apple registered the figurative trademark with International Class 09, which includes "facial scanning and measurement software; Wearable Computer Hardware Installation Software".
The U.S. Patent Office defines a sample as an example of a company's actual use of its trademark and the goods or services in its application in the marketplace. This is the description that consumers see when considering whether to purchase goods or services offered by Apple in connection with their trademarks.
As for Apple's "head measurement and fit" icon, Apple has provided the USPTO with 3 panels, which are shown below and illustrate how the feature can be used in public.
In addition, Apple has also applied for the trademark in Hong Kong, China, with application number #306390126.
Source: patentlyapple
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