Recently, the NBA announced a multi-year partnership with Kim Kardashian's lingerie brand SKIMS. This partnership is undoubtedly a strong alliance that will bring basketball and the fashion industry closer together, further expanding the influence of both parties in their respective fields.
SKIMS will be an official partner of the NBA and is expected to "land" at future major events such as the NBA All-Star Game and the NBA Season Tour. In the brand's partnership with the NBA, SKIMS will be promoted in the form of on-court virtual signage during NBA and WNBA national broadcasts and on the league's official social platforms.
Kim Kardashian founded the SKIMS brand in 2019, and its products include lingerie, shapewear, and more. This partnership marks another important milestone in the development of SKIMS' brand. SKIMS has a market capitalization of $4 billion and has recently expanded its men's underwear line, employing endorsements from Thunder star Shai Gilgeous-Alexander, soccer superstar Neymar, rugby player Nick and more.
The partnership between the NBA and SKIMS not only brings significant financial benefits to both parties, but also brings more fashion elements to NBA players and fans. It is foreseeable that in the future cooperation, the two parties will jointly promote the development of each other's brands and bring more excitement to the majority of fans and consumers.
It is worth mentioning that the Kardashian family already has a wide influence in the NBA, and their romance and fashionable lifestyle have attracted the attention of many fans and the media.
Members of the Kardashian family, such as Kim Kardashian, Khloe Kardashian, and Kendall Jenner, have had romances with several NBA players, which has made them highly known in NBA circles. Their sexy image and fashion taste have also put them in the spotlight of the media and fans.
Previously, while the Kardashians had a high level of influence in the NBA, they didn't really make the NBA. Instead, they have increased their visibility and influence by associating with NBA players and participating in basketball-related activities.
Now it's different, the influence of the Kardashians in the NBA will be even more impossible to ignore, and they have officially entered the NBA. How can players stay calm and focus on the game and their careers instead of being distracted by external factors?