For a luxury car of more than 100,000 yuan, the price of Audi A3 has been reduced by more than 70,000 yuan, and the sales volume has indeed risen
To say that the luxury brand does make many people want, in addition to the emotional satisfaction brought by the brand and a relatively good appearance, in addition, from the manufacturer's point of view, although the entry-level luxury brand is a little downgrade, and the real luxury has nothing to do with it, but the profit of the car is high enough, the market has demand, and the manufacturer is naturally happy to do it in a profitable situation, Audi A3 is such a car, as Audi's current model with the lowest threshold, the price is not too high, especially Audi A3 now has more than 70,000 discounts, You can get more than 100,000 yuan when you actually pick up the car, and this kind of large discount really makes the Audi A3 market performance very good.
In fact, entering 2023, Audi A3, an entry-level luxury car, is not easy to sell, and the sales volume is even worse, in January this year, Audi A3 only sold more than 2,000 cars, but soon Audi A3 will increase sales with new listings and some discounts, Audi A3 ushered in a new high in March, selling more than 6,000 cars that month, but soon Audi A3 sales declined again, which is actually related to the fact that many domestic models were listed in 3, 4 and 5 months. However, after seeing the decline in sales, Audi A3 has increased the discount again, and the current discount of some models of Audi A3 can even be close to 80,000, so the sales of Audi A3 have risen again, and the sales of Audi A3 in June this year have more than 6500, which is indeed okay.
You must know that Audi A3, a luxury compact sedan priced at the level of 200,000 yuan, has dropped to 150,000 yuan after a discount of 70,000 or 80,000 yuan, and the threshold price has dropped to 150,000 yuan, which does give users who have a low budget but want to buy a luxury brand model. Therefore, the sales performance of Audi A3 this year is still very good on the whole, especially compared with the two competitors of BMW 1 Series and Mercedes-Benz A-class, which is even more obvious. I believe this is obvious to all.
Audi A3 product strength:
From the perspective of products, the luxury compact sedan of Audi A3 is the most important thing for everyone, and the rest is not so important. The price range of Audi A3 priced at 203,100 to 251,300 has rejected the vast majority of users who choose compact cars, and the target group is also a young user group with a high income, because there are family needs will not consider Audi A3, after all, its compact size is here, and its wheelbase is only 2.63 meters, which is a very ordinary size performance, even if Audi A3 is now discounted by more than 70,000, and even Audi A3 is discounted by more than one or two thousand, there are still many users who will not consider it, this is also a luxury brand positioning, the main target group is indeed relatively niche a lot, not that everyone can't take out more than ten or two hundred thousand to buy Audi A3It's just unlikely that the money will buy a car of this kind of small size.
In terms of power, the performance of Audi A3 is not too good, it is still the standard 1.4T engine of the whole system, even if it is the 2023 Audi A3 that was launched in May this year, it is still the same, and no new 1.5T power version has been introduced, its 1.4T engine should be very familiar to everyone, and it is used in many Volkswagen models, with a maximum horsepower of 150 horsepower, a maximum torque of 250N·m, and a 7-speed dry dual-clutch gearbox, with a 000 acceleration score of 9 seconds, In the past, you can also talk about the power of the Audi A3 luxury car, but now there is really no need to mention it at all, of course, as a scooter, this power is no problem, and the acceleration is easy, but if the user wants a better sense of acceleration, the Audi A3 really can't be given.
In terms of configuration, the performance of Audi A3 is very low, if the power of Audi A3 is enough, then the configuration of Audi A3 is not enough at all, Take the low-profile version of Audi A3 as an example, the price is 203,100, only the reversing radar is given without reversing image, and the keyless entry function Audi A3 is not given, the standard lamp factory configuration matrix LED headlights can not be given, users need to buy at a higher price, and even the seats are fabric, these are indeed too plain for a luxury car, even if it is a low-profile version of an entry-level model, it should not be so bad.
Summary:
In general, Audi A3 is a compact luxury sedan that does not have much competitiveness, whether it is from the power, configuration or size and other aspects are much worse, even if the Audi A3 price reduction of more than 70,000 but still not very good, but for the users who value the Audi brand, it is different, especially for those who pay more attention to the brand and have no demand for power and configuration, Audi A3 is very sincere.