Bound to defeat Tank 300! This SUV comes with frameless doors and is available for pre-sale starting at CNY 185,800
Recently, the car market has been quite lively, and various subdivisions have emerged in an endless stream, among which the hottest is the off-road SUV segment. Everyone's aesthetic has recently changed from the rounded shape of the urban SUV to a more hard-line, rougher off-road SUV. Among them, the tank 300 is the "carrying handle" in this area.

But on November 1, BAIC's new Beijing BJ40 was officially put into production, according to the previously announced pre-sale price, the pre-sale price of this new model is 185,800-225,800 yuan. Compared with the price of 199,800-302,800 yuan of the Tank 300, whether it is a basic model or a top model, it is much cheaper. So can the new Beijing BJ40 seize the market for the Tank 300?
If the 2023 BJ40 looks similar to the Wrangler, the new BJ40 is closer to the styling of the popular hard-core off-road SUV, getting rid of the old-fashioned styling of the past.
The front grille is divided into five parts, and the middle grille and the headlight clusters on both sides are painted in black, making it look like a single piece. Moreover, I heard that this headlight can also be customized "light language" personality settings and playability. There is a hard-looking bumper underneath, and the hardcore attributes are not at all lacking.
The side of the body is still the same "square box" shape as many hard-core off-road SUVs, but the corners are chamfered to look slightly rounded. The most recognizable place on the side of the car is the rear window, which adopts a similar "D" shaped design, I don't know if you think it looks abrupt? The wheel eyebrow part is painted in black, and it is worth mentioning that there is also a light group design above the wheel eyebrow, which plays a reminder role, which is still very good.
The rear of the car is the same as most off-road SUVs, with a spare wheel and a tailgate that can be opened in sections. The lamp group is not as individual as the front light group, and it does not use the popular through-type taillights, but uses the "F" shape taillights, which can be regarded as having its own unique recognition.
The length, width and height of the all-new Beijing BJ40 are 4790/1940/1929mm, and the wheelbase is 2760mm. In comparison, the length, width and height of the tank 300 are 4760/1930/1903mm, and the wheelbase is 2750mm, which is smaller in terms of body size, and the wheelbase is shorter.
The all-new Beijing BJ40 adopts a non-load-bearing body, with an approach angle of 37°, a departure angle of 35°, a longitudinal passing angle of 27°, a wading depth of 750mm, and a minimum ground clearance of 230mm. In terms of off-road characteristics, it is not much different from the tank 300, and the main advantage is still more space.
If the exterior changes are just minor repairs, then the interior is simply not a car. The interior of the 2023 Beijing BJ40 still has the flavor of Mercedes-Benz, with a small central control screen and LCD instruments, plus air conditioning outlets that are very similar to Mercedes-Benz, without too many of its own characteristics. The new Beijing BJ40 is equipped with a new steering wheel, and the dashboard, the central control screen is also a new design, using the popular dual-screen design, this screen has been extended to the co-pilot, can be used as the co-pilot's entertainment screen, and the ideal is quite similar, I believe no one does not like the big screen.
The air conditioning outlet is also redesigned, the same as the overall design of the car, using a square shape, hard and atmospheric, and now the car is not visible at the slightest shadow of Mercedes-Benz. At the same time, the new car also retains a lot of physical buttons, which is more convenient for the driver to operate blindly.
The all-new Beijing BJ40 is available in three power forms, not only in addition to conventional gasoline and diesel, but also in the form of extended range electric drive. For example, the City Hunter version is equipped with a 2.0T+8AT powertrain, with a maximum power of 180kW and a peak torque of 395N·m, and I heard that the new Beijing BJ40 has a 000 acceleration of less than 10 seconds, which is quite good for an off-road SUV.
The all-new Beijing BJ40 adopts a set of self-developed ATS system, which can achieve up to 11 driving modes and more than 20 driving combinations, with high playability. For example, off-road creep technology can achieve distances of up to 12 km. For the suspension of the new car, it has also been specially tuned for the urban section, and the suspension will be softer and the comfort will be improved a lot in the urban section. Realize urban commuting without a large roll and ensure that the start does not have a large warping.
The new Beijing BJ40 is not only very different in appearance, but also in the interior and power. The pre-sale price of 185,800 is lower than that of the Tank 300, and the two cars are between the two in terms of configuration and power. Will the higher cost performance attract potential users of the Tank 300 to buy? Everything will have to wait for the new car to be launched.