Text/Microhistory
Editor/Microhistory
<<·——Foreword——·>>
"Are we really wintering? It's too warm too! ”
With the changes of Chinese society and repeatedly innovated, it has become the epitome of this era, it was once a practical "national coat", but also collapsed, and now it has become a foreigner's "fashionable oriental robe", feeling the beauty of the Orient.
Why is this seemingly "outdated" clothing all the rage in exoticism?
<< - the once beautiful "Oriental Shirt" military coat - >>
The military coat used to be an indispensable piece of clothing in the daily life of the Chinese people, and in the eighties of the last century, this kind of green cotton clothes were very popular in China, both in the city and in the countryside.
With its powerful cold protection function and affordable price, it was once sought after by the people.
In those days, wearing a green military coat would make others cast envious eyes, and people on the street constantly hurried by wearing military coats, which had become a beautiful scenery in the cold winter at that time.
On the street, you will often see many people wearing military coats, going out to work or going to work, although they are dressed like a round "big bear", but it is warm, and even at night, there will be many people who directly use the military coat as a quilt to cover their bodies to keep warm.
People who wear military coats seem to automatically have an invisible layer of "copper walls" and can confidently meet the cold, and it can be said that for a long time, military coats are both people's "skin" and people's "bedding".
The military coat with a long history was once sought after by the Chinese people, and it was also reduced to a representative of "outdated"...
But what is unexpected is that the Chinese people put away the gradually "outdated" military coat, but in Europe and the United States unexpectedly set off dust, foreigners seem to have a special preference for the practicality and uniqueness of the military coat, and call it "Oriental fashion robe".
Designers transplanted military coats onto the runway, models walked back and forth on the runway in military coats, and the audience was full of praise for this "new" outfit full of oriental mysteries.
For a time, the military coat became the new favorite of the European and American fashion industry.
Even some Chinese celebrities will deliberately choose military coats as the outfit to attend when participating in foreign activities, and military coats, which have been increasingly "eliminated" in China, have set off an unprecedented upsurge abroad after a wave of foreign "resurgence".
Perhaps foreigners may be tired of those fancy and exaggerated costumes, but the simple and simple design of the military coat stimulates their freshness, and the typical Chinese military elements on the military coat are also full of Orientalist mystery...
<<·——Military coats have unexpectedly become a trendy item for foreigners——·>>
"I'm going to have one!"
The cold winter wind made a foreigner shrink his neck, and he was walking through the alleys of Beijing in search of a way to keep warm, when there was the sound of footsteps in front of him, and a group of construction workers walked out of the construction site shirtless, but each wearing a green coat.
Foreigners curiously stepped forward to ask, it turned out that this is a unique military coat in China, both warm and durable, almost everyone has one, after asking the price, its low price attracted foreigners, and then bought one to wear, the warm feeling made him linger.
Excited foreigners introduced this magical Chinese military coat to friends, and it didn't take long for the military coat to become popular in the foreigner circle, some foreigners let domestic friends buy on behalf of them, and some flew directly to China to stock up, for fear that they would not be able to buy this "oriental fashion robe".
The military coat, which was originally "inconspicuous" in China, has become a fashion item pursued by everyone abroad, and sales have been high, and supply has become the norm, and prices are naturally rising.
Chinese merchants were surprised by the hot sales of military coats, and the inventory on shopping websites was quickly exhausted, followed by countless inquiries from foreigners to "book the source", and said that no matter what the price was, as long as they could buy military coats.
What's more, at the expense of high prices, they also want to have this "dream clothes" as soon as possible.
In fact, in China, the military coat has long been "eliminated", and the coat market is full of down, but foreigners find that this simple design is better than practical, and its warmth in cold weather is not inferior to the down jacket, and it is more comfortable and durable than those famous brands.
"Made in China is reliable!"
Simple design, durable fabrics, in the eyes of foreigners are the crystallization of the wisdom of Chinese craftsmen, now in the cold season, in the streets and alleys of Western countries, you can always see the old figure wearing a military coat.
They wore military coats and walked together, enthusiastically discussing this "fashionable robe" from the mysterious East, some Western reporters interviewed these foreigners, asked why they are so keen on military coats, they shouted, "This is China's best gift to the world!" ”
Chinese are also very emotional about this, perhaps it is its simplicity and practicality that make foreigners favor...
In today's extremely abundant material world, returning to simple things is the rarest and most precious.
<< - - the origin of the military coat - >>
The military coat originated in England at the beginning of the last century, when a British clothing designer designed a wide and thick coat according to military requirements to keep warm and cold.
The coat was made of a specially thickened fabric with a special thickened back and two rows of metal buckles to keep soldiers warm in cold weather, a design that was very practical for the time. It didn't take long for it to spread.
Soon it spread to China, where at first it was worn only by high-ranking officers, and was rarely seen by ordinary soldiers and ordinary people, and the materials used to make it were more expensive, and the economic conditions of ordinary people could not afford it.
In addition, the social environment at that time was also relatively conservative, and the people would not wear military uniforms casually.
After many years, the military coat was brought into the homes of ordinary people by military equipment, and because of the simple and generous design, it was very practical for farmers who often went to the countryside to work, and it was easy to wear and keep out the cold.
In that era with a strong military atmosphere, a burst of "military coat style" became popular.
After the military coat officially entered the commercial market, it became the daily attire of the people to travel and work, and at the same time, the world's popular leather coats and jackets were also introduced to China, and the status of the military coat was once affected.
However, due to its cheap price and low demand for the wearer, it was still very popular and became one of the symbols of that era.
With the change of social environment and aesthetics, the military coat was gradually regarded as "old-fashioned", and sales plummeted.
<<·——Conclusion——·>>
The change of fate of the military coat shows that fashion is always full of drama, and what is criticized as "rustic" today may become a hot new favorite tomorrow, and the difference between Eastern and Western cultures has also created different understandings of the same thing in different regions.
Chinese elements are going to the world in this surprising way, and local designers have also realized the innovative change of design concepts from simple and unpretentious military coats, and we believe that more Chinese elements will be accepted and recognized by the world in an alternative form in the future.