Fuling mustard turned into a luxury? Netizens jokingly called "mustard grass" Fuling mustard launched a five-year agarwood gift box of mustard, and the price was as high as 1421 yuan. Although Fuling mustard explains that it is high-grade
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Fuling mustard turned into a luxury? Netizens jokingly called "mustard grass"
Fuling mustard launched a five-year agarwood gift box of mustard, and the price was as high as 1421 yuan. Although Fuling mustard explained that it was due to high-end raw materials, unique craftsmanship and packaging configuration, netizens questioned its high price. Fuling mustard is facing rising prices and other challenges, such as improved food quality and safety requirements, as well as innovation and enhancement in marketing and brand building. In the future, Fuling mustard needs to make it easier for consumers to accept the product price while ensuring product quality and safety, so as to maintain brand competitiveness and market share.
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