Recently, the vulgar live broadcast of "Crazy Brother Yang", the apprentice of "Crazy Brother Yang", "Yellow of Traffic Light", has caused a lot of controversy.
It is reported that when she was bringing cosmetics of a certain brand in the live broadcast, her hair was scattered, her expression was hideous, her mouth was crooked, her eyes were slanted, she ran around and screamed wildly, and she squatted on the table with her legs crossed.
Many netizens have said that this way of bringing goods is disrespectful to women and too vulgar.
In this regard, the "yellow of the traffic light" is also a positive apology: I'm sorry if I'm too low.
In fact, including Master Xiao Yang, he basically has this style, otherwise he would not have the title of "crazy".
However, the media from all walks of life have long been unable to stand it, and have issued articles to criticize it.
"Yangtze Evening News" published an article, "'Xiao Yang buddies' vulgar goods, winning traffic and losing the bottom line".
The article pointed out: "Brother Xiao Yang" is going farther and farther on the road of pursuing popularity, and even despite the many "overturns", the style is becoming more and more "down-to-three", and even has been exposed to publish very out-of-the-ordinary meat jokes and vulgar topics many times.
It is also pointed out that traditional culture and opera communication can find their own audience in the live broadcast room, while Internet celebrity anchors are still taking the traffic route of playing side balls and wool.
Internet celebrity anchors are now more and more influential, so as a public figure, you also need to be responsible for your words and deeds.
Therefore, anchors not only need to have professional skills and legal awareness, but also need to have firm professional ethics.
"Crazy Brother Yang", as the head anchor, including his entire team, has always been hysterical, showing his teeth and claws, and winning attention and traffic with "exaggerated and ugly".
Brother Xiao Yang first became popular through funny videos, and then took his family to work on short videos, and finally after accumulating fans to a certain extent, he began to enter the live broadcast to bring goods. Although he switched to live broadcasting, he still maintained the original video style, and of course, he also opened a new form of live broadcasting, which was crazy and funny while bringing goods.
This kind of "reverse delivery" with comedic effect has to be said to cater to the preferences of Internet audiences, and it also makes him like a fish in water in the live broadcast delivery circle, and he is getting bigger and bigger.
Brother Xiao Yang once bluntly said that he would pay 50 million yuan in monthly salary. It is reported that the transaction volume of the company's three sheep in 2022 will be as high as nearly 6 billion, and the operating income will be 860 million. This year, the transaction volume is estimated to be as high as 15 billion.
That's why there is news that Brother Xiao Yang spent a huge amount of money to buy a building.
However, his live broadcast has always been controversial, in addition to "vulgar goods", there is also the problem of fakes, etc., and he has been counterfeited more than once.
No, recently, Wang Hai once again faked Li Jiaqi and Brother Xiao Yang, pointing out that the Hetian jade necklace he sold was a fake.
And the anchors are also tearing each other apart, and Brother Da Yang even said that Li Jiaqi controls prices and inventory, resulting in most of the big names in Brother Xiao Yang's live broadcast room being taken off the shelves. Brother Xiao Yang said that the price of a big brand was lower than Li Jiaqi, and it could not be sold, and the product link could only be dropped.
In addition to "vulgar goods", the "fake goods problem" is an industry problem.
There are no top anchors who have not encountered a fake turmoil, let alone countless small and medium-sized anchors.
Such as Simba's "fake bird's nest" incident, Luo Yonghao's "fake woolen sweater" incident, and the "fake mobile phone" incident of the second donkey. And Er Donkey was previously banned because of the hype of script interpretation, and Simba was also blocked in the live broadcast room because of the problem of fakes.
In September of this year, 11 Internet celebrity anchors such as "Liangshan Qubu", "Zhao Linger", "Liangshan Mengyang" and "Liangshan Aze" were arrested for fake cases.
It can be said that behind the glamorous is also a lot of dirt and ugliness.
As for today's "vulgar goods", in fact, it started with "vulgar short videos" at the earliest, and later extended to "vulgar live broadcasts" and "vulgar goods".
Now that Brother Xiao Yang and his apprentices have been exposed, they are just the tip of the iceberg, after all, they are the head anchors, and they have attracted even more attention.
"Jimu News" also pointed out:
"Whether a behavior and performance is vulgar and disgusting or humorous, everyone can see it, don't take the audience for fools. Live streaming with goods does not mean that you can't be funny or comedy, but since it involves public communication and commodity trading, you must pay attention to social responsibility and strictly abide by the moral bottom line. If you blindly cater to the ugly habits of the Internet, do not work creativity and performance, are lazy and slippery, and vulgar and nonsense, you will not only lose the trust and recognition of fans, but also pollute the social atmosphere. ”
Obviously, such "vulgar goods" violates public order and good customs and should not be advocated.
If you use "personal style" as a shield, speak unscrupulously, and grandstand, you don't understand the law and are unreasonable.
In the face of "vulgar goods", Brother Xiaoyang's apprentice Seventh Boss said:
"A little girl in her 20s, don't take crooked ways, don't mess up shortcuts, and bring happiness through hard work, few people can do this, from this point of view, I think Xiao Huang is very advanced."
And she even opened up the product: "What is the premium of your product, where can you be advanced, and then it is not a product." ”
She also gave an example: "My friends who drive Cullinan can go to Xiao Huang's place to buy things, and my people who wear Rolex and Patek Philippe can also go to Xiao Huang's place to buy things." ”
In the end, she praised Xiao Huang for her physical strength, talent and brains.
"Xiao Huang needs physical strength, talent, and brains, and not everyone can do it, so you see that she is very happy, and it is not easy for her. She has her own way of selling goods, and she also tries her best to bring happiness to everyone, I can't do this kind of thing, so I think it's very advanced to rush to this little yellow. ”
Such a rebuttal and strong support is obviously untenable.
Especially when she says that she drives Cullinan, Rolex, or Patek Philippe to buy things, and this is not necessarily high-end. As for the happiness that is said, it must not be overstepped. As an anchor, especially a big anchor, you need to keep the bottom line and stick to professional ethics, rather than chasing traffic without a bottom line, seeking differentiation, and maximizing benefits.
As the media says:
"Behind the live broadcast is the game between merchants, anchors and consumers. Chasing traffic without a bottom line leads to the 'alienation of goods' and 'the alienation of anchors', which will cause anchors, merchants, and platforms to gradually lose trust and the market, and consumers to lose low-cost and high-quality products, constituting the current situation of 'losing more' in live broadcast e-commerce. ”
In fact, there are already relevant provisions, and livestream room operators and livestream marketers engaged in online livestreaming marketing activities shall comply with laws, regulations, and relevant state provisions, and follow social public order and good customs.
As a head anchor, it is even more important to lead by example, play an exemplary role, promote positive energy and correct values, and can't win traffic and lose the bottom line!