Recently, a shocking war has set off a storm in the domestic entertainment industry. Li Jiaqi, the first brother of live broadcasting, has become the pinnacle of the live broadcast industry in one fell swoop with his outstanding eloquence and sales skills. However, in this live broadcast world full of thorns and tribulations, there are also some unknown secrets hidden behind it.
Brother Yang, a live broadcast expert, is at the peak of his career. However, in his live broadcast room, something unbelievable happened. According to Brother Yang, some big-name products in his live broadcast room were controlled by Li Jiaqi to control the price and inventory, resulting in the product links being taken off the shelves, which is simply holding merchants hostage. This news quickly aroused widespread attention from public opinion.
According to reports, Brother Da Yang said in the live broadcast that there were 100 in stock in his live broadcast room, but Li Jiaqi only allowed him to sell 70 or 80. It's incredible! If you sell more, you have the right to hold the merchant hostage? In other words, only in the case of low inventory can Brother Yang gain more freedom. Is this really reasonable?
And Brother Xiao Yang, as a little assistant to JD.com, gave a reasonable explanation for this situation. He said that the product link was taken down because they broke the price. In other words, the price of the same brand products in Xiao Yang's live broadcast room is lower than the price sold by Li Jiaqi. The seemingly simple contradiction reveals the cruelty of competition in the entire live broadcast industry.
The outbreak of this live broadcast incident did not end there. Jingdong procurement and sales personnel publicly shouted Li Jiaqi "choose one of the two". They argued that JD.com had violated the "reserve price agreement" signed with Li Jiaqi and demanded huge liquidated damages. The sound was shocking and surprising at the power of the undercurrents in the live streaming world.
In the seemingly beautiful live broadcast industry, there is such a complex entanglement of interests. Li Jiaqi, as the first brother of the live broadcast, has won the love of hundreds of millions of viewers with his superb sales skills and superb eloquence. Behind the scenes, his actions have caused chaos in the live broadcast industry. Profit-seeking merchants, in order to compete for more benefits, unscrupulous means to suppress competitors.
What's the story behind this? Behind the dream stage of the live broadcast industry, what kind of deception is there? We look forward to being able to lift this layer of fog and see a more real world.
A turmoil in the live broadcast e-commerce industry has set off a wave of attention. The incident with Li Jiaqi, the first brother of the live broadcast, as the protagonist, not only aroused the questioning of Jingdong Xiaoyang, but also exposed the so-called reserve price agreement. However, in Li Jiaqi's response, all this does not seem to have reached the climax of the turmoil. Li Jiaqi said that he did not sign the so-called "reserve price agreement", nor did he ever require the brand to make any "either-or" choice, and the pricing power of the product lies with the brand. The occurrence of this problem has forced us to re-examine the domestic entertainment industry and reflect on market competition.
Competition should be an indispensable part of a market economy, but it cannot be a means of manipulating the market. For anchors, they should pay more attention to the quality of their products and after-sales service, rather than gaining a competitive advantage by controlling prices and inventory. The live broadcast e-commerce industry should cultivate more professional anchors and advocate high-quality products and good after-sales service, rather than focusing only on sales and market share. Only in this way can consumers be provided with a truly valuable shopping experience.
Merchants and brands should also look at the price issue more rationally. Competition should not be translated into price wars, otherwise it will lead to irresponsible behavior for the entire market and consumers. Merchants and brands should earnestly fulfill their responsibilities, face market competition with a responsible attitude, coordinate the relationship with anchors, and jointly maintain a fair and healthy market environment.
What does the title of the first brother of the live broadcast represent? Is it a victory at the pinnacle, or is it the accumulation of countless pressures? Was it really worth it for what they went through?
Celebrities in the live streaming industry often attract public attention with various controversies and anecdotes, and there was a sensational siege recently. Li Jiaqi, the well-known first brother of the live broadcast, was questioned by Brother Xiaoyang of Jingdong, and at the same time exposed a reserve price agreement. In this competitive arena, the interests of both peers have been harmed, and consumers have fallen into price chaos and uncertainty.
The live broadcast industry is growing day by day, and major platforms have adopted more and more fierce competition methods in order to compete for market share. From the initial product display to today's price war, this competitive model seems to stimulate the vitality of the market, but in fact it masks a series of problems. First, competition among peers has evolved into mutual attacks and suspicions, creating tensions in the industry. Second, the price war has led to confusion among consumers: the same product on different platforms has very different prices, making it difficult to choose whether they have fallen into the trap. Finally, this type of competition has brought chaos to the industry market, with uncertain prices making it difficult to stabilize the market landscape and investors facing greater risks.
In this competitive industry, there seems to be a deeper factor behind every anecdote. Some people wonder if there is a force behind all this, trying to control the market structure by controlling prices. In the exposure of the floor price agreement, we may be able to find some clues. The existence of this agreement suggests a hint that companies can achieve price monopoly through special cooperation methods. This practice is not only a distortion of fair competition among peers, but also a harm to the interests of consumers.
We should stop our busy pace and listen attentively to the people who are running in front of the camera. They need not only courage, but also our support. Let's look forward to the resurgence of the live broadcast industry, and those former "little people" will shine one day.
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