Recently, people's debate about e-commerce has become more and more intense, whether e-commerce should be canceled or not. See what the experts have to say!
Experts say that e-commerce is playing an active role in building brand influence and communicating market demand between urban and rural areas. At the same time, it is easier to shorten the distance with consumers, which is a good consumer experience!
Combined with the current reality, the author will talk about his own views!
From the comparison of e-commerce and physical stores
Under normal circumstances, e-commerce has:
From the live broadcast, we can see that the anchors are enthusiastic, trying their best to fight for the interests of their families, and even making those suppliers cry bitterly!
In this way, we can clearly feel their sincerity, and they have paid for it, and some even want to buy it at the expense of borrowing, just to let those suppliers lose more!
At the same time, they also provide better after-sales service, if there is any problem with the product, you can refund it within seven days without any reason, which dispelled people's concerns! This is incomparable to a brick-and-mortar store! Besides, they are good-looking and speak well! As a result, people's enthusiasm for consumption has risen again.
The business of physical stores is getting worse day by day, and the small ones are starting to close down, and the streets are deserted! Because people are used to online shopping!
There are two sides to the development of anything.
The rise of e-commerce has also made some platforms and anchors make a lot of money! Because once they join forces, it is the consumer who will ultimately suffer. Because they are the leader, they can use their influence to set prices, which has seriously affected the market economy and caused a bad impact.
The mutual tearing between Brother Xiao Yang and Li Jiaqi has revealed the inside story that we don't know. From this point of view, this is the typical anchor peacefully banding together to deceive consumers, and the purpose of any supplier is to make money, but they have to go through the anchor and the platform.
Therefore, we consumers have been squeezed by their three parties. Things that seem cheap are actually not cheap. Therefore, while ensuring that e-commerce is in their interests, some do not hesitate to deceive! And this practice has become widespread. This creates chaos in the market economy!
From the perspective of long-term interests, e-commerce and the real economy should coexist! This is conducive to the development of diversification!
The most important one is that both physical stores and e-commerce should be controlled by the state. Once they get out of control, there will be vicious competition!
At the same time, the state should also carry out price control according to people's consumption level, and the market will set the appropriate price, not by some people! What can really bring down the price is some false showmanship!
In short, whether it is e-commerce or entity, it all needs fair and reasonable competition, and it is better to compare whose service is better, whose product is better, and who is really good for the people!