Forrester, the world's leading market research organization, recently released the "The Digital Asset Management Systems Landscape, 2023 Q4 (Global Content Asset Management Market Landscape Report)", which conducted a comprehensive study on market size, product capabilities, service regions, best practices, scalability, innovation and exploration, and selected the world's leading DAM (Digital Asset). Management, which is designed to help brands understand the market focus and capability differentiation of these vendors, and provide an important reference for enterprises to select DAM products.
Tezign was selected for its excellent DAM product capabilities, excellent commercialization practices, and innovative exploration of combining DAM with generative artificial intelligence (AIGC), becoming the only DAM content asset management vendor in China to be selected.
Tezan was selected by Forrester DAM landscape, an international authority
Excellent product capabilities
Forrester defines DAM as: An enterprise technology platform that enables the production, management, anddigital-rights-manageddistribution of rich-media assetssuch asimages,audio, and videoat scale）。 According to Forrester's 2023 Budget Planning Survey, 59% of technology decision-makers predict that DAM budgets will increase.
According to Forrester, the core use cases for DAM content asset management (the main use cases that brand buyers are looking to solve) include:
1. Acquire/grow customers through performant assets
2. Reduce time to market with asset management
3. Increase asset reuse to reduce production spend
4. Distribute assets with digital rights management
Extended use cases for DAM (problems that some brand buyers want to solve outside of the core use case, but may have fewer solutions in this area) include:
1. Reduce costs through assets transformation
2. Increase efficiencies through persona-based UIs
3. Streamline content creation with app widgets
4. Manage enterprise asstes - employee and customer
5. Distribute long-form video for media prodction
6. Improve brand equity and governance
In this report, Forrester presents only the top three scaling use cases that DAM vendors are most concerned about; But in fact, Tezan DAM has been able to meet all the above core use cases and extended use cases, and is actively exploring the combination of generative AI technology and DAM to help brand customers achieve brand content consistency, internal and external collaboration convenience, scientific content use, system integration and connectivity, and content management security.
Commercialization Excellence Practices
Tezan Technology has grown into a unicorn company trusted by leading enterprises, serving 200+ Fortune 500 companies in FMCG, beauty, footwear and apparel, retail, manufacturing, pharmaceutical, automobile, finance and other industries, including Alibaba, Unilever, Procter & Gamble, Novartis, L'Oreal, Shiseido, Huaxizi, Adidas, Disu, Xtep, Ubras, Chow Tai Fook, Caterpillar, Lenovo, Aptar, Bosch, Stanley Black & Decker, McDonald's, Starbucks, Audi, Porsche, Jiyue and other world-leading brands.
Tezan has also earned other recognitions
Tezan Technology actively explores the combination of technology and creativity, and builds an AIGC content technology exchange platform, which has won wide praise from society and business. In 2023, we will curate the AIGC Digital Design Exhibition at the WDCC World Design Capital Conference, host the AIGC Industry Forum at the WAIC World Artificial Intelligence Conference, and hold the AIGC Creators Conference, creating an all-day uninterrupted content feast for AIGC creators...
To build and create!
In the era of content business, content has become a core competency that enterprises must have, and it is implemented in all aspects of brand management. Forward-thinking brands should value content digital assets as much as product assets and user assets. Every evergreen brand has experienced the professional process of building and managing the content asset system, and the DAM content asset management technology provides more imagination and possibilities for brands to build a content asset system.
In the future, Tezign will continue to strengthen product innovation, empower the imagination of society and business with technology, help brands achieve more efficient and high-quality content production, management, distribution, and analysis, and create a better customer experience. To build and create!